Skip to main content
TrustRadius
Makesbridge

Makesbridge

Overview

What is Makesbridge?

Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

Read more
Recent Reviews

TrustRadius Insights

Makesbridge is a versatile solution that caters to the needs of marketing, sales, and support teams. Users have found it valuable for …
Continue reading

Makesbridge Rocks!

9 out of 10
March 16, 2016
We currently use Makesbridge as our eCRM platform. This is used for multiple clients from our company. We use it for monthly newsletters …
Continue reading
Read all reviews

Popular Features

View all 24 features
  • Email deliverability reporting (7)
    8.2
    82%
  • Dashboards (7)
    7.6
    76%
  • List management (7)
    7.2
    72%
  • WYSIWYG email editor (7)
    6.9
    69%
Return to navigation

Pricing

View all pricing

Mini

$29

Cloud
per month (1 account)

SMB

$75

Cloud
per month (1 account)

MKS PRO

$150

Cloud
per month (5 accounts)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.makesbridge.com/pay-as-you…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $30 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
Return to navigation

Product Details

What is Makesbridge?

Makesbridge is a marketing automation solution that is focused on offering automation and other core marketing capabilities. The vendor says that platform is the first to provide a combination of power, economy, package flexibility and support. The on-demand product is delivered without long-term obligation via a monthly subscription.

Makesbridge was founded in 2001 and is located in Saratoga Village, California.

Makesbridge Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Manual Automation Controls For Sales Staff
  • Supported: Automation Circuit Breakers
  • Supported: Shareable Analytic Chart Player
  • Supported: Automated Tagging

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.Screenshot of Power without density. The UX is amazingly intuitive - allowing the most novice of user to capably take full advantage of automation.Screenshot of A library of Proven Processes help users dial in the most important best practices in multi-step marketing, marketing operations and sales operations.

Makesbridge Video

Visit https://www.makesbridge.com/video-guides#use-cases to watch Makesbridge video.

Makesbridge Competitors

Makesbridge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, Western European

Frequently Asked Questions

Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

Makesbridge starts at $30.

HubSpot Marketing Hub, Constant Contact, and Mailchimp are common alternatives for Makesbridge.

Reviewers rate Social profile integration highest, with a score of 9.1.

The most common users of Makesbridge are from Small Businesses (1-50 employees).

Makesbridge Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(11)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Makesbridge is a versatile solution that caters to the needs of marketing, sales, and support teams. Users have found it valuable for outbound email efforts and website activity tracking. The integration with Salesforce has provided transparency and ease of analysis, making it a preferred choice for small firms seeking a cost-effective alternative to standard automation solutions like Pardot, HubSpot, or Marketo. The intuitive dashboards and navigation, along with beautiful templates, have been commended by reviewers as they find Makesbridge to be a valuable tool for their team. Additionally, the platform addresses the need to automate marketing tasks and provides everything in one place. This convenience has proven to be a significant advantage for organizations that previously faced challenges with limited support and integration issues. Moreover, the Auto Bots and Nurture Tracks features allow for automated follow-up emails, enabling targeted communication with leads based on specific criteria. Makesbridge has made users' lives easier, allowing them to focus on sales while receiving highly recommended support from the team.

Users of Makesbridge frequently recommend the platform for its affordability and ease of setup. They suggest that it is suitable for businesses looking for a marketing automation solution that does not require the assistance of consultants or developers for email automation. Additionally, users advise taking advantage of the trial period to fully explore the platform's features and to seek guidance from the Makesbridge team, who are known for their expertise and support. Lastly, reviewers suggest considering Makesbridge as an alternative to top-tier providers, as it offers similar features at a lower cost and focuses on simplicity and user-friendly support.

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
  • Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
  • Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
  • Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
  • The system appearance. Love the graphic presentation.
  • Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)
  • There needs to be more "how to" information and more descriptions on how to use various functions in the online support site. (I feel guilty calling to ask for help over the same issues.) It also would be helpful to have examples on each block (ie., bots)
  • There needs to be photo editing capability and the ability to use custom aspect ratios (please add this capability back in).
  • I would like to be able to use a more robust (if, And, Or) filtering system when establishing targets. Right now, the only options are Any or All.
  • I would like to see a more robust photo management system (categories, for example).
  • I would like to use the system with custom objects within Salesforce
  • The ability to change the color of buttons and dividers
  • The ability to move the formatting bar when editing newsletter sections. Sometimes it stands directly on top of copy.
March 16, 2016

Makesbridge Rocks!

Score 9 out of 10
Vetted Review
Verified User
  • The BEST thing about Makesbridge is their help desk employees. From signup through the technical aspects of working with the platform, I have never had to wait to get a problem resolved. They are always willing to walk the user through processes.
  • The platform is easy to use, once familiar with it. This makes my job easier.
  • The graphs for statistics are fantastic. Make it easier to understand.
  • Makesbridge is currently updating their platform. Some things are done in the old UI and some things are done on new UI. It is confusing to know where to do some things, but I expect this to change in the near future.
  • The old UI calculated things one way and the new UI calculates things another way. Specifically Click through percentage on the old UI was calculated clicks/opens (rounded nearest), in the new UI it is clicks/sends (rounded up.)
  • I would like the capability to have some fields updated all the time and other fields updated only if they are empty. For example, I want to know where the original source of a subscriber is. My understanding is that this is currently updated with every upload.
Score 7 out of 10
Vetted Review
Verified User
  • Great support and fast response from their support team. Anytime I have a question, they always go above and beyond and make sure everything is taken care of.
  • Platform is easy to use once familiar with it. A lot of functions that we can play with.
  • Autobots are awesome to tell us who our emails and website are engaging.
  • Some difficulty in navigating through the templates, more tools and user friendly ways for creating an e-campaign.
  • HTML Part: I not sure why but the wording and color always change or is different after using the HTML editor. The words are not arranged in accordance and do not all tie together. I have to use another way to generate the HTML and paste it in makesbridge. Maybe they can check into this.
  • The numbers showing each data [point] you have uploaded is not a tally. It will not automatically change and we don't know how much data is left. We;re not sure how much data we have selected.
  • Cannot amend the leads directly in the platform.
Julie Bylow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Number One- The support. Implementation was seamless, but anytime I have a question, the support team goes above and beyond to make sure everything is taken care of. I want to stress that these are not support bugs, or software glitches, but training and real-life application. They have the patience and professionalism unrivaled by other experiences I've had with software vendors.
  • The UI is incredibly intuitive. Clear tiles and icons allow for easy navigation. I love that each icon has the associated training tutorial linked below, so I have a refresher available as needed. This is awesome with a rapidly-growing sales team- I know that they have the tools and support available to them, and I don't have to do as much hand-holding.
  • The integration with Salesforce is awesome. I create a campaign, and the members are then added to any email campaign. The results of the effort sync back to Salesforce automatically.
  • Intellegent workflows- I can set up drip/nurture campaigns easily. Lead scoring is so simple, and my sales team receives alerts when prospects have completed various activities we've flagged as funnel progression. All activity is recorded in the contact/lead record within Salesforce, so we know what content on the website the prospect has consumed, and their participation in email campaigns.
  • Bridgestatz is wonderful as a compliment to Google Analytics! We can see traffic, look up click paths, set alerts and experiment all without risk of compromising our core data.
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Michelle Rogers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Support is top of the line. You can chat with someone immediately, or send an email and I've always gotten a response to chat ASAP and email within 1 hour.
  • Integration with Salesforce was quick and easy!
  • Autobots are awesome to tell us who our emails and website are engaging.
  • Nuture Tracks are awesome to send follow up emails to targets in a specific email campaign.
  • I want them to do ALL My marketing :-).
  • I want them to update and send messages on social media and track responses.
  • I want to be able to sort Targets by email opens and clicks.
Bryan Barnes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
  • Some difficulty navigating through the templates and in and out of certain paths.
  • There is a peering that happens that connects with Salesforce and if your password automatically changes in Salesforce it shuts down your automation since it is logged into Salesforce. This could interfere with campaigns, but they have been very on top of changes like these.
Return to navigation