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Mapp Digital

Mapp Digital

Overview

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…

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Pricing

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What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.9

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.6

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.2
Avg 8.0
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 8)

The Best Service for SMBs at Mapp Digital.

Rating: 8 out of 10
April 27, 2022
Vetted Review
Verified User
Mapp Digital
2 years of experience
We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a great time with it, and it's already made a significant impact on our company's sales and growth.
  • Whiteboards, segmentation tools, and statistics all designed for ease of use.
  • Adding new features and enhancing the usability of the site on a regular basis.
  • Clients can be easily transferred.
Cons
  • It's lacking a worldwide campaign calendar (to export and share).
  • Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.
With this program, we're able to keep track of our marketing campaigns, as well as use additional features to enhance the product. A lot of the software's success may be attributed to its statistical capabilities. A large part of our company's growth has come from improving the product, which our staff does on a daily basis.

MAPP Digital: Great support for easy all-in-one platform. Wondering how it gets better and better every year!

Rating: 7 out of 10
April 19, 2022
Vetted Review
Verified User
Mapp Digital
1 year of experience
MAPP Digital is good for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. MAPP Digital enables us to follow marketing multi-channel campaigns. Also, it helps us to quickly calculate some segments/targets list for some campaigns.
  • Easy to use
  • User friendly segmentation tool, whiteboards and statistics
  • Continuously adding new features and improving site usability
Cons
  • No instant messenger
  • A global campaign schedule is missing (to export and share)
  • SMS tool is not comprehensive (limits on statistics, not possible to make 2-way sms, pb on stop / unsubscribe)
MAPP Digital is cool for: - Reporting and getting statistics. We used to make reports manually and it was hard and took so much time. MAPP automates your reports to show off your campaign performance with fully customizable metrics. And it has a beautiful design. - Need extra human resources. For some campaigns, we need extra help to execute campaigns and MAPP granted us Professional Services as an extension to your team, without needing to hire and train extra team members. I guess it is the same as hiring a consulting firm but the advantage is that they already know the platform perfectly and we learned a lot from them. On the other hand, it is not that cool when: - Using "Artificial Intelligence" for taking decisions. From time to time we try to use this feature but we don't know how it gets to conclusions that sometimes we don't find really accurate. So it gets difficult for us to rely on it.

Chose over HootSuite because of support.

Rating: 9 out of 10
January 21, 2013
Vetted Review
Verified User
  • It is very good support for all social media management, engagement, and posting. There are features that most other platforms do not offer (reposting and calendar views to name a few).
Cons
  • I am a big fan of Argyle. The only thing I would suggest is to add integration with LinkedIn Groups.
The features they offered were better than any others I have seen so far. You can create custom URLs, white label to where when things get posted onto your social profiles it says "posted via YOUR COMPANY," measure anything and everything, set goals with monetary value to accurately track ROI, and many more awesome things.

Easy to Use Platform

Rating: 6 out of 10
November 26, 2013
BD
Vetted Review
Verified User
Mapp Digital
4 years of experience
  • Create emails.
  • Build lists.
  • Responsive email.
  • Tell you if your email will be flagged for spam.
Cons
  • The reporting features could be more robust and provide better reports. Items such as being able to see who forwarded an email, duration of email viewed and an overlay of the clicks on the actual email.
  • The price point could be lower or comparable to other EMS providers.
Ask for pricing for bulk emails, social emails, easy to configure and build lists

Blue Hornet suites my email marketing needs

Rating: 5 out of 10
November 25, 2013
PR
Vetted Review
Verified User
Mapp Digital
1 year of experience
  • Imports and exports of subscriber information are FAST.
  • Support from Katey Charles has been A+
Cons
  • Searching for subscribers is very tedious.
  • All time is in PST - scheduling messages would be easier if you could change it to your time zone.
First, have a plan. You cannot determine the right software fit without first understanding what your goals are. Have a plan for what your email campaign is going to look like, how you want to use it, and how you plan to measure the success of the campaign, then find out if the system can do what you need.
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