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Mapp Digital

Mapp Digital

Overview

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…

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Learn from top reviewers

The best AI based customer experience solution!

Rating: 9 out of 10
May 3, 2022
IncentivizedVetted ReviewVerified User
I work in an education management company as an admin support manager in the marketing department. As a direct customer faced company it is highly important for us to carry ou...
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Sachi Subaran
Manager - Corporate
Administrative Support Manager
Teachables

The Best Service for SMBs at Mapp Digital.

Rating: 8 out of 10
April 27, 2022
IncentivizedVetted ReviewVerified User
We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a...
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Verified user
Administrator
Mapp Digital2 years of experience

About Mapp Digital

Rating: 8 out of 10
April 20, 2022
IncentivizedVetted ReviewVerified User
It offers you to organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels. It will simply facili...
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Camilo Palacios
Administrator - Marketing
Administrador informático.
Logitech
Mapp Digital2 years of experience

MAPP Digital: Great support for easy all-in-one platform. Wondering how it gets better and better every year!

Rating: 7 out of 10
April 19, 2022
IncentivizedVetted ReviewVerified User
MAPP Digital is good for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. MAPP Digital enables us to follow mark...
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Verified user
Analyst
Mapp Digital1 year of experience

Blue Hornet, Unreliable at Best

Rating: 1 out of 10
March 19, 2015
Vetted ReviewVerified User
We use Blue Hornet to execute a number of Email Newsletter Campaigns.
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John Veit
Professional - Marketing
Marketing and Recruiting Coordinator
Meyers Brothers Kalicka, P.C.
Mapp Digital2 years of experience
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Pricing

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Mapp Digital

Mapp Digital

N/A
Unavailable

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Mapp Digital Demo Request

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.6

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.2
Avg 8.0
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 6)

BlueHornet Review

Rating: 9 out of 10
December 16, 2014
DF
Daniel Fox
Director of Email Operations
Avenue Link (Online Media, 11-50 employees)
Vetted Review
Verified User
Mapp Digital
2 years of experience
Use Cases and Deployment Scope
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid backbone of tools, customer support and API functionality. It allows our company to engage our most active users by sub-segmentation, based on behavioral and psychographic information stored within the BlueHornet database.
Pros
  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Cons
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Likelihood to Recommend
BlueHornet is an "all in one" solution for a business where they have a large database of users, but need a solid backbone for delivery and custom creative support. While companies like Message Systems allows a company to customize their solution, BlueHornet is ready to use out of the box.

Blue Hornet suites my email marketing needs

Rating: 5 out of 10
November 25, 2013
PR
Pamela Rice
Marketing And Sales Coordinator
Mueller Prost PC (51-200 employees)
Vetted Review
Verified User
Mapp Digital
1 year of experience
Pros
  • Imports and exports of subscriber information are FAST.
  • Support from Katey Charles has been A+
Cons
  • Searching for subscribers is very tedious.
  • All time is in PST - scheduling messages would be easier if you could change it to your time zone.
Likelihood to Recommend
First, have a plan. You cannot determine the right software fit without first understanding what your goals are. Have a plan for what your email campaign is going to look like, how you want to use it, and how you plan to measure the success of the campaign, then find out if the system can do what you need.

Blue Hornet, Unreliable at Best

Rating: 1 out of 10
March 19, 2015
JV
John Veit
Marketing and Recruiting Coordinator
Meyers Brothers Kalicka, P.C. (Accounting, 51-200 employees)
Vetted Review
Verified User
Mapp Digital
2 years of experience
Use Cases and Deployment Scope
We use Blue Hornet to execute a number of Email Newsletter Campaigns.
Pros
  • I like the ability to receive my email content from my content provider directly in Blue Hornet.
Cons
  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
Likelihood to Recommend
Blue Hornet needs to spend time improving the reliability and user experience of their platform.

BlueHornet: The date you'd introduce to your parents. Nothing flashy, but gets it done.

Rating: 4 out of 10
August 16, 2016
Verified User
Vice-President in Professional Services
Internet Company, 51-200 employees
Vetted Review
Reseller
Mapp Digital
5 years of experience
Use Cases and Deployment Scope
My company was a reseller of a number of email marketing platforms (ESP's.) BlueHornet was one of the platforms we resold. My role included determining which platform(s) was/were the best fit for a given prospect, demoing the platform(s), and once a deal was closed, onboarding the client, training the client, and supporting the client. This included consulting on strategy and email marketing best practices. BlueHornet was our "beginner" platform. While it performs the basics, we found it not suitable for advanced email marketers. It's primary limitations are reporting and the weakness of its support for relational data.
Pros
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
Cons
  • While the WYSIWYG editor is generally strong, BlueHornet has an Achilles Heel: The editor breaks attempts to use responsive design. With over 50% of email getting opened on mobile devices, this is a major stumble.
  • The image library BlueHornet provides will frustrate users with a large library of imagery. 1) Accounts get a very small amount of storage. While this can be expanded, it would be better if it were unlimited. Storage is now so cheap, it is surprising to see it limited like this. 2) It is awkward to use. It does not allow folders for categorizing images by type. It would be a boon if it did.
  • As I have seen in other reviews here, their reporting features are industry laggards. It is difficult to pull historical trend information without having to pull individual send reports and aggregate them all oneself.
  • They have very limited support for relational data. While it is better than none, and I credit them for that, it has a ways to go to be competitive with the offerings of the true enterprise ESPs.
Likelihood to Recommend
BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.

The Best Service for SMBs at Mapp Digital.

Rating: 8 out of 10
Incentivized
April 27, 2022
Verified User
Administrator in Information Technology
Information Technology & Services Company, 10,001+ employees
Vetted Review
Verified User
Mapp Digital
2 years of experience
Use Cases and Deployment Scope
We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a great time with it, and it's already made a significant impact on our company's sales and growth.
Pros
  • Whiteboards, segmentation tools, and statistics all designed for ease of use.
  • Adding new features and enhancing the usability of the site on a regular basis.
  • Clients can be easily transferred.
Cons
  • It's lacking a worldwide campaign calendar (to export and share).
  • Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.
Likelihood to Recommend
With this program, we're able to keep track of our marketing campaigns, as well as use additional features to enhance the product. A lot of the software's success may be attributed to its statistical capabilities. A large part of our company's growth has come from improving the product, which our staff does on a daily basis.
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