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Mapp Digital

Mapp Digital

Overview

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…

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Recent Reviews

TrustRadius Insights

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its …
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BlueHornet Review

9 out of 10
December 16, 2014
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid …
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Popular Features

View all 20 features
  • Email deliverability reporting (5)
    8.8
    88%
  • List management (5)
    8.5
    85%
  • WYSIWYG email editor (5)
    7.8
    78%
  • Mobile optimization (5)
    7.3
    73%
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Pricing

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N/A
Unavailable

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Mapp Digital Demo Request

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.2
Avg 8.5
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(20)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its AI technology, Mapp Digital enables users to personalize their marketing efforts by delivering hyper-personalized messages to their target audience. This not only helps in optimizing customer engagement but also increases the chances of conversions.

One key use case of Mapp Digital is its integration with Blue Hornet, which allows users to execute Email Newsletter Campaigns seamlessly. Through this integration, marketers can effectively organize audience statistics and customer data, enhancing their ability to create targeted and relevant campaigns. Additionally, Mapp Digital's BlueHornet assists in addressing deliverability challenges by providing tools, customer support, and API functionality.

Another vital use case of Mapp Digital is its capability to migrate marketing efforts to digital channels. By leveraging the power of this platform, businesses can efficiently target their desired audience while avoiding wasted time and resources. Moreover, Mapp Digital proves to be an essential tool for sending batch marketing and transactional emails, ensuring that the right messages reach the right customers at the right time.

Furthermore, Mapp Digital allows for the tracking of multi-channel marketing campaigns, enabling users to gain valuable insights into the performance of their marketing strategies. With its quick calculation of segments/targets lists, marketers can effortlessly analyze campaign results and make data-driven decisions to optimize their future marketing efforts.

While BlueHornet serves as a beginner platform for email marketing and performs basic functions effectively, it may not be suitable for advanced email marketers due to certain limitations in reporting and support for relational data. Nonetheless, for those starting out in email marketing or looking for a user-friendly solution, BlueHornet proves to be a reliable choice.

In conclusion, Mapp Digital offers numerous use cases that empower marketers and businesses with personalized insights, efficient email campaign execution, migratory abilities to digital channels, precise tracking of multi-channel campaigns, and effective batch email sending. Whether for beginners or advanced email marketers, Mapp Digital and BlueHornet provide valuable solutions to enhance marketing strategies and optimize customer engagement.

Convenient and efficient email delivery: Users appreciate the ability to receive email content directly from their content provider in Blue Hornet, making it a convenient and efficient platform. This feature streamlines the process of accessing important information and saves users time. Personalized ad experiences: Blue Hornet offers a natural and personalized approach to ads, allowing each person to have a unique experience tailored to their preferences. By delivering targeted messages based on user data and behavior, Blue Hornet ensures that subscribers receive relevant content that resonates with them. Highly praised API functionality and reporting: The API functionality and reporting in Blue Hornet are highly regarded by users. These tools allow users without IT support to easily integrate their systems with Blue Hornet and access detailed analytics, enabling them to make data-driven decisions for their email marketing campaigns. Overall, these three pros highlight the convenience of receiving email content directly from providers, the personalized ad experiences offered by Blue Hornet, as well as the highly praised API functionality and reporting capabilities of the platform.

Glitchy Platform: Some users have experienced issues with broken links, glitches, and kinks in the Blue Hornet platform. These technical problems have made it difficult for users to navigate and use the system effectively.

Poor User Interface: Several users have found the Blue Hornet user interface to be poor and clunky. They have mentioned that the login button is difficult to find and that the overall interface is not as smooth and polished as they would like.

Inaccurate Reporting: Users have expressed frustration with inaccurate reports from Blue Hornet. They have found that the reporting tools for transactional messages are different from the rest of the system, causing difficulty in getting accurate reporting. Additionally, some users feel that the reporting capabilities of Blue Hornet are not up to speed compared to other ESPs.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
November 26, 2013

Easy to Use Platform

Ben Dishler | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Create emails.
  • Build lists.
  • Responsive email.
  • Tell you if your email will be flagged for spam.
  • The reporting features could be more robust and provide better reports. Items such as being able to see who forwarded an email, duration of email viewed and an overlay of the clicks on the actual email.
  • The price point could be lower or comparable to other EMS providers.
  • Neither, It was used to send out member communications.
The reporting features and cost aren't on par with some other providers out there that have very robust reporting and good price points for bulk emails.
Ask for pricing for bulk emails, social emails, easy to configure and build lists
2
We send out member communications about what's going on within the association. We typically sent out two emails a week talking about telecommunication issues that were in the FCC that week or about a broadband topic from our technology expert on telecommunications. Occasionally we would send out emails to the CEOs of the member companies with items we got passed on Capitol Hill.
1
Somebody with a technical background
  • Member engagement
  • Member communication
  • Send out our yearly holiday card.
  • We are currently migrating out of BH to use a new platform that has more robust analytics. In the past we utilized BH for small email blasts and Xert for our large email database because of the cost. We are in the process of migrating to Informz because the cost is a lot lower with them compared to BH and Xert.
No
  • Xert
When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
  • Price
  • Product Features
I was not part of the decision making team to choose BH.
I wasn't part of the team to choose BH.
  • Don't know
  • From talking to those that implemented it, there were no issues encountered.
I wasn't part of the implementation of BH.
Every time I emailed support I almost instantly got a response with an answer.
No
I was having issues with various items and it turned out to be an issue with the server and some items BH didn't seem to be aware of the issues. They fixed them very quickly for me as I found them.
  • Creating emails.
  • Uploading lists.
  • Creating new segments.
  • Creating templates.
  • Uploading images.
  • Creating dynamic segments.
  • unsubscribing multiple hard bouncers at once
Easy to use.
Score 7 out of 10
Vetted Review
Verified User
  • The user interface is easy to use.
  • It wasn't too complicated.
  • Finding what we needed was usually pretty easy.
  • Segmentation for lists that we imported could have been organized better
  • We did not have any template designs for emails
  • Increased engagement since we sent a lot of emails.
  • We could target certain audiences and test which was a huge plus.
I loved the support that we had with BlueHornet. They were very good at returning our calls and walking us through things. The development was always there to help if we needed. I miss that a lot!
It was simpler than Exact Target, didn't offer as many bells and whistles but if you don't even need those, then it's way easier to use. And has great customer service for help
3
There was a marketing manager, and some field managers that also used the product. They just didn't know it as indepth as I did.
1
Segmentation understanding and data analysis
  • Newsletter.
  • Segmenting out groups by status.
  • Data.
  • Used it to house more data.
  • We didn't clean out the data very well.
  • Dynamic imagery.
  • We needed to segment out and have more if/than emails and have dynamic content.
  • Needed to clean out information.
  • Sending dynamic newsletters.
Not Sure
The price and the support
  • Price
  • Product Features
Price was the highest and we wanted something that was popular
I would make sure that what Blue Hornet could offer was what we needed.
  • Implemented in-house
  • Training people to use it.
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool.
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
When we needed to start doing dynamic text/pictures they walked us through exactly how to do it and set up examples so we could learn. It was also amazing when they would come in house and visit and give us workshops and teach us more about the product.
  • Uploading segments.
  • setting up an email to send.
  • Dynamic text/images was confusing at some points.
Once you start using the product a lot and are taught how it works, it's pretty simple. You just need that initial training and to use it a lot to get used to it.
Score 9 out of 10
Vetted Review
Verified User
  • It is very good support for all social media management, engagement, and posting. There are features that most other platforms do not offer (reposting and calendar views to name a few).
  • I am a big fan of Argyle. The only thing I would suggest is to add integration with LinkedIn Groups.
The features they offered were better than any others I have seen so far. You can create custom URLs, white label to where when things get posted onto your social profiles it says "posted via YOUR COMPANY," measure anything and everything, set goals with monetary value to accurately track ROI, and many more awesome things.
  • We were able to give proof to our customers of our work and the success it gave them through the detailed reporting system.
Hootsuite was the primary competition for Argyle. The support and offer that we received from Argyle won the deal.
7
Some were managers/owners and others were social media account representatives.
7
Managers/supervisors and account representatives.
  • Argyle allowed us to post to many different social media outlets from an unlimited number of client accounts.
I am no longer with the company that used the product but I will be suggesting Argyle when/if my current company looks for other options than our current system.
Hootsuite
  • Don't know
I do not believe there was a lot of implementation work involved.
Does not apply
  • Online training
  • Self-taught
They made sure to go through anything and everything that we wanted.
There were some parts of the system that we did not choose to cover in training and we were able to learn on our own very easily.
Yes
When I was using Argyle we had an enterprise account and part of that package included a designated account representative and priority support.
When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response.
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find.
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system.
  • No
Not applicable.
I did not participate in the negotiations.
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