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Marchex

Marchex

Overview

What is Marchex?

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform…

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Recent Reviews

TrustRadius Insights

Marchex has become an invaluable tool for users looking to track phone calls and gather valuable insights from various sources such as …
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A goes to Marchex

9 out of 10
December 12, 2014
Marchex is a great call tracking and voice recording service we provide to our clients. We feature it on our directories. We purchase the …
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Pricing

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What is Marchex?

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is CallTrackingMetrics?

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

What is PhoneBurner?

PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.

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Product Demos

Marchex Sales Edge Engage for automotive dealers NADA Demo 2021

YouTube

Marchex Transcription Search Dashboard Demo

YouTube

Engage Demo 2021 05 11

YouTube

Marchex Call Log Dashboard Demo

YouTube

Marchex High Intent Dashboard Demo

YouTube

Marchex Lost Opportunities Dashboard Demo

YouTube
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Product Details

What is Marchex?

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.

Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide. The platform includes channel-specific solutions, such as:

- Marchex Call Analytics for Search, a real-time solution that provides 100% attribution for every phone call from mobile search.

- Marchex Call Marketplace, an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls.

Marchex Features

  • Supported: Call Tracking
  • Supported: Omnichannel Analytics Cloud
  • Supported: Search Analytics
  • Supported: Site Analytics
  • Supported: Social Analytics
  • Supported: Video & Display Analytics
  • Supported: Call Marketplace
  • Supported: Speech Analytics
  • Supported: Local Leads
  • Supported: Audience Targeting
  • Supported: Dynamic Number Insertion
  • Supported: Local Phone Numbers
  • Supported: Toll-Free Phone Numbers
  • Supported: Port Existing Numbers
  • Supported: Visitor & Keyword Tracking
  • Supported: Multi-Channel Call Attribution
  • Supported: Call Data
  • Supported: Call Recording
  • Supported: Advanced Reporting
  • Supported: IVR
  • Supported: Call Scheduling
  • Supported: Geo-Routing

Marchex Video

Marchex and the Human Connection

Marchex Competitors

Marchex Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(11)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marchex has become an invaluable tool for users looking to track phone calls and gather valuable insights from various sources such as Google, Bing, and Facebook. By setting up call tracking numbers for individual businesses, users are able to access voice recordings, call time, call length, and even the caller's number. This feature has proven particularly useful for marketing agencies in optimizing budgets and maximizing ROI on paid search efforts by tracking phone calls for client websites. Additionally, customers have utilized Marchex to bring metrics for calls and texts received, aiming to improve the quality of their service offering.

One of the standout features of Marchex is its ability to provide detailed information about incoming calls, allowing users to identify the number of calls coming in and offering details on call quality through recording and keyword transcription with call DNA. This functionality has made it a valuable resource for tracking the effectiveness of ads and messages for clients, addressing missed opportunities, and gauging campaign effectiveness. The platform's integrations may be no-frills, but they deliver all the necessary information for enterprise-level call tracking at a good price.

Marchex has also found success within the hospitality industry where it has been used to track the effectiveness of various advertising placements. Users have praised Marchex's call tracking and voice recording services as they provide valuable insights into call volume and allow them to listen to inquiries from prospective customers. In fact, Marchex has even been implemented on websites to listen to lead phone calls and improve department policies. Overall, Marchex continues to be a reliable solution that meets the needs of businesses seeking actionable data from their phone call interactions.

Easy-to-use interface: Users have consistently found Marchex to have an easy-to-use interface, making it simple to navigate and perform tasks quickly. Many reviewers appreciate the user-friendly design that allows them to easily access and manage their calls without any hassle.

Reliable service: Marchex has received praise from users for its reliable service, with many stating that they have not experienced any major issues or downtime. This reliability gives businesses peace of mind knowing that their call tracking and management needs will be met consistently.

Great customer service: The customer service provided by Marchex is highly regarded by users who find it to be great and helpful. Reviewers appreciate the prompt and knowledgeable support they receive when reaching out to Marchex for assistance or guidance.

Unintuitive Navigation: Some users have expressed frustration with the unintuitive navigation of the platform, stating that it can be difficult to locate and access certain features and settings. This has caused confusion and hindered their overall user experience.

Outdated Appearance: A common complaint among reviewers is the outdated appearance of the platform. They feel that it lacks a modern design, which affects its visual appeal and may give an impression of being less advanced than competing platforms.

Weak Customer Support for Troubleshooting: Several users have reported difficulties in troubleshooting issues due to inadequate customer support. They have encountered delays and inefficiencies when seeking assistance, leading to prolonged downtime and frustration in resolving technical problems.

Based on user reviews, Marchex receives the following recommendations:

  1. Integrate with other platforms: Users highly recommend Marchex for its seamless integration with reporting platforms, analytics, and Salesforce. They appreciate the opportunities it provides to tie together online/offline marketing and attribution.

  2. Compare with competitors: Several users suggest comparing Marchex to its competitors, as they believe it outperforms them in most categories. They specifically mention CallRail and Call Tracking Metrics as alternative call tracking providers to consider.

  3. Consider pricing and alternatives: While many users find Marchex to be a cost-effective service for call tracking needs, some recommend exploring other call tracking companies due to potential limitations and high costs associated with Marchex. They advise looking for solutions that better suit individual needs and may offer advanced features like technology to block spam calls.

Overall, users highly recommend trying Marchex for its extensive features, integration capabilities, and superior pricing and service. However, they also suggest thoroughly evaluating alternatives and considering specific requirements before making a final decision.

Attribute Ratings

Reviews

(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
Luís Felipe Costa Araújo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Marchex platform is suitable for you to draw conclusions on how to approach your users. It also helps you with conversational improvements and data analysis. I recommend if you already have a large user base who buy your service and are always asking for explanations to hire Marchex for sure
Kevin Bossons | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marchex does a fantastic job of offering stable and consistent Call Analytics data along with friendly, helpful, and prompt service reps. Where Marchex falls short is the lack of great user experience and intuitive design.
Aaron Metzger | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Marchex is generally going to be good for large businesses or someone that has always used Marchex. There are new competitors in the space that are doing the same, or better work for less money, and they're focused on more transparency and empowering marketers to use their platforms more effectively. I would generally recommend other options for call tracking.
Amber Stanley-Kruth | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For a simple set up of call tracking, either for a phone number to track the volume of calls and/or voice recordings to listen to callers and staff, this is a great platform. It has limited functions which make it easy to use, but it might be limiting for businesses that want more flexibility and versatility.
December 12, 2014

A goes to Marchex

Score 9 out of 10
Vetted Review
Verified User
I honestly have only gone with Marchex for this type of service. I'm not interested in finding another call forwarding/ recording service. We've been loyal customers for over 4 years now. It's helped our business and I would recommend it to anyone. It's great for any level of business. I could see this really helping a small business who needs to capture leads and orders in an efficient way.
Kayla Blanchard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I believe it is best suited when there are various messages across various mediums that need tracking. I truly believe anyone can use it and it would be beneficial to any organization but it is an absolute MUST for those that advertise across many platforms to see where they can improve and where they can put or pull back advertising dollars to increase sales.
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