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Marchex

Marchex

Overview

What is Marchex?

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform…

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Recent Reviews

TrustRadius Insights

Marchex has become an invaluable tool for users looking to track phone calls and gather valuable insights from various sources such as …
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A goes to Marchex

9 out of 10
December 12, 2014
Marchex is a great call tracking and voice recording service we provide to our clients. We feature it on our directories. We purchase the …
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Pricing

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What is Marchex?

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is CallTrackingMetrics?

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

What is PhoneBurner?

PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.

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Product Demos

Marchex Sales Edge Engage for automotive dealers NADA Demo 2021

YouTube

Marchex Transcription Search Dashboard Demo

YouTube

Engage Demo 2021 05 11

YouTube

Marchex Call Log Dashboard Demo

YouTube

Marchex High Intent Dashboard Demo

YouTube

Marchex Lost Opportunities Dashboard Demo

YouTube
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Product Details

What is Marchex?

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.

Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide. The platform includes channel-specific solutions, such as:

- Marchex Call Analytics for Search, a real-time solution that provides 100% attribution for every phone call from mobile search.

- Marchex Call Marketplace, an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls.

Marchex Features

  • Supported: Call Tracking
  • Supported: Omnichannel Analytics Cloud
  • Supported: Search Analytics
  • Supported: Site Analytics
  • Supported: Social Analytics
  • Supported: Video & Display Analytics
  • Supported: Call Marketplace
  • Supported: Speech Analytics
  • Supported: Local Leads
  • Supported: Audience Targeting
  • Supported: Dynamic Number Insertion
  • Supported: Local Phone Numbers
  • Supported: Toll-Free Phone Numbers
  • Supported: Port Existing Numbers
  • Supported: Visitor & Keyword Tracking
  • Supported: Multi-Channel Call Attribution
  • Supported: Call Data
  • Supported: Call Recording
  • Supported: Advanced Reporting
  • Supported: IVR
  • Supported: Call Scheduling
  • Supported: Geo-Routing

Marchex Video

Marchex and the Human Connection

Marchex Competitors

Marchex Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(11)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marchex has become an invaluable tool for users looking to track phone calls and gather valuable insights from various sources such as Google, Bing, and Facebook. By setting up call tracking numbers for individual businesses, users are able to access voice recordings, call time, call length, and even the caller's number. This feature has proven particularly useful for marketing agencies in optimizing budgets and maximizing ROI on paid search efforts by tracking phone calls for client websites. Additionally, customers have utilized Marchex to bring metrics for calls and texts received, aiming to improve the quality of their service offering.

One of the standout features of Marchex is its ability to provide detailed information about incoming calls, allowing users to identify the number of calls coming in and offering details on call quality through recording and keyword transcription with call DNA. This functionality has made it a valuable resource for tracking the effectiveness of ads and messages for clients, addressing missed opportunities, and gauging campaign effectiveness. The platform's integrations may be no-frills, but they deliver all the necessary information for enterprise-level call tracking at a good price.

Marchex has also found success within the hospitality industry where it has been used to track the effectiveness of various advertising placements. Users have praised Marchex's call tracking and voice recording services as they provide valuable insights into call volume and allow them to listen to inquiries from prospective customers. In fact, Marchex has even been implemented on websites to listen to lead phone calls and improve department policies. Overall, Marchex continues to be a reliable solution that meets the needs of businesses seeking actionable data from their phone call interactions.

Easy-to-use interface: Users have consistently found Marchex to have an easy-to-use interface, making it simple to navigate and perform tasks quickly. Many reviewers appreciate the user-friendly design that allows them to easily access and manage their calls without any hassle.

Reliable service: Marchex has received praise from users for its reliable service, with many stating that they have not experienced any major issues or downtime. This reliability gives businesses peace of mind knowing that their call tracking and management needs will be met consistently.

Great customer service: The customer service provided by Marchex is highly regarded by users who find it to be great and helpful. Reviewers appreciate the prompt and knowledgeable support they receive when reaching out to Marchex for assistance or guidance.

Unintuitive Navigation: Some users have expressed frustration with the unintuitive navigation of the platform, stating that it can be difficult to locate and access certain features and settings. This has caused confusion and hindered their overall user experience.

Outdated Appearance: A common complaint among reviewers is the outdated appearance of the platform. They feel that it lacks a modern design, which affects its visual appeal and may give an impression of being less advanced than competing platforms.

Weak Customer Support for Troubleshooting: Several users have reported difficulties in troubleshooting issues due to inadequate customer support. They have encountered delays and inefficiencies when seeking assistance, leading to prolonged downtime and frustration in resolving technical problems.

Based on user reviews, Marchex receives the following recommendations:

  1. Integrate with other platforms: Users highly recommend Marchex for its seamless integration with reporting platforms, analytics, and Salesforce. They appreciate the opportunities it provides to tie together online/offline marketing and attribution.

  2. Compare with competitors: Several users suggest comparing Marchex to its competitors, as they believe it outperforms them in most categories. They specifically mention CallRail and Call Tracking Metrics as alternative call tracking providers to consider.

  3. Consider pricing and alternatives: While many users find Marchex to be a cost-effective service for call tracking needs, some recommend exploring other call tracking companies due to potential limitations and high costs associated with Marchex. They advise looking for solutions that better suit individual needs and may offer advanced features like technology to block spam calls.

Overall, users highly recommend trying Marchex for its extensive features, integration capabilities, and superior pricing and service. However, they also suggest thoroughly evaluating alternatives and considering specific requirements before making a final decision.

Attribute Ratings

Reviews

(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
Luís Felipe Costa Araújo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • find and convert customers better
  • Get data and perform better with conversations
  • have conversational analysis to be consistent in delivery
  • Lack of a feature with graphics
  • Bad tool layout
  • Difficulty communicating in other languages
Kevin Bossons | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to track lead sources.
  • Ability to qualify leads.
  • Ability to quickly roll out new numbers/campaigns.
  • The interface is dated.
  • The interface is not intuitive, and takes time to get accustomed to.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of set up
  • Always available by phone
  • Ease of reporting
  • Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
  • Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
  • Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
Aaron Metzger | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
  • Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
  • Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
  • They're more focused on high-end business and providing robust enterprise-level capabilities.
  • Overall, having intro-pricing for local businesses with a transparent business model would be good.
  • Hard to upsell clients on using Marchex when pricing isn't available on the website.
December 12, 2014

A goes to Marchex

Score 9 out of 10
Vetted Review
Verified User
  • Simple way to have an inside perspective on your clients
  • Active way to track your leads and see your traffic
  • Great for call quality assurance
  • Good connection, very reliable
  • It'd be nice if there was a standard voice recording disclaimer, instead of us uploading our own
  • Is there an option to email the new voicemails to an email, I haven't figured out on how to set up that option
  • There's been times where the calls are delayed, maybe the software is a little slow?
Kayla Blanchard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Marchex is really great at recording calls. Our clients can see if there are any internal issues to address with their own employees and systems in place. Many clients believed that the message was the issue but once they were able to listen to their calls, they saw that they needed more internal training on closing leads and making sales.
  • Marchex is a really great solution to gauge the effectiveness of a message and which medium was more effective in delivering that message. For instance, we can let our clients know if their sales pitch worked best for driving leads through radio, tv, internet, etc.
  • Marchex can be a bit overwhelming at first because they offer so much. A very comprehensive downloadable how-to PDF would be great.
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