Overview
What is MarcomCentral?
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
MarcomCentral Review
Great product for centralizing marketing collateral
MarcomCentral very trusted
MarcomCentral is a Marketing Departments Dream
Pricing
What is MarcomCentral?
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
MarcomCentral Web2Print demo
What Can MarcomCentral Do for You? | MarcomCentral
Product Details
- About
- Tech Details
What is MarcomCentral?
MarcomCentral Video
MarcomCentral Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(6)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Marcomcentral is a versatile tool that has been praised by users for its ability to streamline relationships with customers and solve internal challenges, making the company a valued partner. The platform offers a centralized hub for managing brand assets, ensuring consistency and centralization. It allows users to customize and cobrand materials, providing Human Resources Professionals with an efficient way to communicate benefits to employees. Additionally, Marcomcentral saves time for designers and clients by allowing them to choose or create their own marketing materials. With the help of the product's accommodating support team, companies can revamp their websites and easily track asset usage. Users have also reported that the software has solved their business issues related to retrieval and management of marketing materials, ultimately reducing operating expenses associated with marketing and account management. Furthermore, Marcomcentral's self-service resource feature enables clients to access and customize marketing materials efficiently, freeing up valuable design time. From creating versioned templates for dynamic content to controlling approvals and enforcing brand standards, this tool offers a comprehensive solution for various marketing needs. In summary, Marcomcentral serves as a powerful tool that helps businesses effectively manage their marketing assets, improve brand consistency, and enhance communication with internal teams as well as clients.
User-Friendly Platform: Users have found MarcomCentral to be a platform that is easy to use and adapt to their needs, saving them time by centralizing all their marketing materials. They appreciate the intuitive navigation and customization features that allow them to create templates meeting clients' and employees' requirements.
Centralized Marketing Materials: The platform enables users to create a suite of marketing materials for faculty and staff across the university, saving time and ensuring a professional look. Its variability accommodates various business requirements, offering product solutions for personalized, customized, and static marketing materials.
Flexible Design Tools: Users describe the user experience as truly digital and customizable. The flexible design tools enhance their experience, providing practical functionality.
Difficulties with Site Access: Several users have experienced issues with logging in and accessing the MarcomCentral platform. They have reported encountering error messages or being unable to access their accounts, which has hindered their ability to use the platform effectively.
Limited API Options for Integration: Some reviewers have expressed frustration over the limited options for integrating MarcomCentral with other systems through APIs. This limitation has made it challenging for users to streamline their workflows and connect the platform with their existing tools and processes.
Frequent Downtime: Many users have voiced concerns about frequent downtime of the MarcomCentral platform. They have encountered instances where the system was unavailable or experienced significant slowdowns, resulting in disruptions to their work and productivity.
Users have made several common recommendations based on their experiences with MarcomCentral:
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Hiring content developers with programming and logic skills, as well as data savvy with a variable data and print background, is important to effectively utilize the platform's capabilities.
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Building a realistic timeline for setting up the portal is recommended. This includes allocating sufficient time and resources for a successful implementation.
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Improving the customization options of the tool to better suit the needs of the company is suggested. Users feel that additional customization features would make MarcomCentral more flexible and adaptable.
Reviews
(1-4 of 4)MarcomCentral Review
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Great product for centralizing marketing collateral
- Organization / categorical structure for content
- Customizable templates for users who might not have design skills
- Clean, simple design
- The uploading process is a bit clunky
- Overall user experience from an admin side could be refreshed to be more modern and easier to use
- It has helped us with centralizing our assets to one location, saving time and money on staff searching for the marketing collateral they need.
MarcomCentral very trusted
- I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
- Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
- I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
- I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.
- No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
- I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
- Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.
Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting.
Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.
Overall: It's a localized place where users can find collateral and promotional items.
- Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
- Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
- Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
MarcomCentral is a Marketing Departments Dream
- The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
- The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
- The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
- A negative aspect of MarcomCentral is the lack of a true retail option. If you want to build a true retail e-commerce site, MarcomCentral probably isn't the right platform.
- Our ability to offer customers a very robust solution has increased customer retention and profitability.
- Our ability to increase volume without increasing overhead has also be a big win.