Name: MarketFirst
Author: Avolin

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Continuous Integration

Development

Business Intelligence (BI)

Collaboration

Procurement

Visual Collaboration

Enterprise

Accounting

CTRM

Cryptocurrency Mining

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Professional Employer Organizations (PEO)

Recruitment Automation

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change and Configuration Management

Cloud Storage

Data Pipeline

Data Quality

Endpoint Encryption

Enterprise Architecture Management

File Sync and Share

Fraud Detection

High Availability Cluster

Identity Management

Integration Platform as a Service (iPaaS)

Interoperability

M2M Application Development

Network Performance Monitoring

Network Virtualization

Password Management System

Phishing Detection and Response

Relational Databases

Session Border Controllers

Solid State Drives

Static Application Security Testing (SAST)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Content Marketing

Email Marketing

Heatmap and Session Recording

Intent Data

Marketing Automation

Retail Media Advertising

SMS Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Webinar

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales Intelligence

Sales

Antivirus

Security

Law Practice Management

Online Voting

Real Estate Property Management

Telemedicine

Trucking Software

Vertical-Specific

small

medium

Mautic Marketing Automation

Mautic (open source)

Email & Online Marketing

Lead Management

Campaign Management

Social Media Marketing

Reporting & Analytics

Platform & Infrastructure

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Triggered drip sequences

Acquia

Adobe Marketo Engage

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

CRM Integration

Contract Terms and Pricing Model

Adobe

Mailchimp

Third-party software integrations

HubSpot Marketing Hub

HubSpot

Salesforce Marketing Cloud

Salesforce

ActiveCampaign

Lead segmentation and distribution

Constant Contact Lead Gen & CRM

Constant Contact

Oracle Marketing

Responsys Integration to Oracle Commerce

Oracle Implementation Satisfaction

Oracle University Experience

Oracle

Act-On Software

Act-On

Adobe Campaign

MarketFirst is a marketing automation system for organizations of all sizes that want to drive engagement with prospects and customers. With powerful tools, this solution will help you create dynamic campaigns that help feed the sales pipeline, engage and nurture prospects, and retain current customers. It is now owned and supported by Avolin since being divested by Aptean in 2018.

Top Rated 2023

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

MarketFirst

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Avolin

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

The process of tracking and managing prospective customers from lead generation to conversion.

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Users can schedule campaigns and/or events with reminders, announcements, etc.

The software helps users maintain a calendar of all marketing activities.

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can customize their instance with features like custom fields and custom objects.

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration functionality with third-party or in-house systems.

Reviews

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MarketFirst

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Mautic

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ActiveCampaign

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Product Details

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MarketFirst Technical Details

Comparisons

Compare with

Mautic

Adobe Marketo Engage

Mailchimp

HubSpot Marketing Hub

Salesforce Marketing Cloud

ActiveCampaign

Constant Contact Lead Gen & CRM

Oracle Marketing

Act-On

Adobe Campaign

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