World-class Marketing Automation, Improves Customers Experience and Improves ROI.
Adobe Marketo Engage has been boosting our sales and marketing strategies. This is a very easy to use platform, that has a very User …
Adobe Marketo Engage
Top Rated
Adobe Marketo Engage
Overview
Recent Reviews
Reviewer Sentiment
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Positive ()
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Awards
Popular Features
View all 26 featuresList management (851)
8.5
85%
Lead nurturing (836)
8.5
85%
Email deliverability reporting (1466)
8.2
82%
Standard reports (835)
7.6
76%
Reviewer Pros & Cons
View all pros & cons
Video Reviews
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Pricing
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What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
What is Pardot?
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Features Scorecard
Email & Online Marketing
7.9
79%
Lead Management
8.5
85%
Campaign Management
7.7
77%
Social Media Marketing
6.6
66%
Reporting & Analytics
7.4
74%
Platform & Infrastructure
7.8
78%
Product Details
What is Adobe Marketo Engage?
Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Downloadables
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- HubSpot Marketing Hub
- Pardot
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket
- Experiture Marketing Platform
- V12 Data
- SharpSpring from Constant Contact
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market (Salesfusion)
Adobe Marketo Engage Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Comparisons
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Frequently Asked Questions
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
What are Adobe Marketo Engage's top competitors?
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
What is Adobe Marketo Engage's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
Who uses Adobe Marketo Engage?
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
Reviews and Ratings
(2296)
Reviews
(1-25 of 44)- Popular Filters
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February 03, 2022
Feedback
February 02, 2022
Marketo Review
December 15, 2020
Flexible and Easy to Use
Yes
It was eventually resolved but it took several months multiple people experience the bug but it was not critical to product use just negative for our user experience and annoying.
April 13, 2020
Thumbs Down for Marketo
September 05, 2019
Developer's Perspective of Marketo
August 24, 2019
Save Time with Marketing Automation and Marketo
Yes
Yes, bugs once discovered are resolved.
Timely is open to interpretation here. Given the scale of Marketo's systems, I would say that bugs are resolved in a reasonable timeframe depending on the severity level.
Timely is open to interpretation here. Given the scale of Marketo's systems, I would say that bugs are resolved in a reasonable timeframe depending on the severity level.
August 23, 2019
With incorrect implementation, can be difficult to use
August 21, 2019
Better than others that's all i can say!!!
August 21, 2019
Highly intuitive.
Yes
Some things we have reported were fixed by the engineering team on Marketo's end. Of the bugs we have reported, I would say none of them were of an extreme nature.
August 09, 2019
Solid email management tool
November 14, 2018
Robust Marketo
Yes
There have been maybe 2-3 times over the course of 5-6 years I've been using Marketo that I've come upon a bug in the system. Generally it was escalated initially because the first Support person could not find a solution, but after that it was usually solved fairly quickly and didn't hinder my work.
November 13, 2018
Ready to automate your marketing in an easy way? Try Marketo!
November 13, 2018
Catchy Title Here
November 13, 2018
Marketo expertise is a career shaper
Yes
Yes, some issues are worse than others and take the engineering team some time. I think the worst was when they didn't renew their domain and that process was painful and took a while to get back online. Also sometimes pods go down.
November 02, 2018
Awesome. Salesforce integration very easy.
Yes
Yes, they resolved the issue and worked with us to reduce impact of the bug until it was resolved.
November 02, 2018
Adaptable and Useful
October 27, 2018
Benefits of using Marketo.
October 26, 2018
Why I would keep picking Marketo
May 17, 2018
Marketing Automation for the Revenue Marketer
Yes
No.
May 01, 2018
New Marketo User
Yes
Yes. Except for the time market lost their domain
May 01, 2018
The Marketers Dream
Yes
it was.
Yes
Yes and no. It was added to a to be fixed list and I was advised it would be fixed in a future update.
November 02, 2017
Probably the best MAP for SalesForce users
Yes
While I encountered bugs in Marketo, these were always non-critical issues therefore I did not specifically monitor the resolution of these once raised. Bugs were ultimately solved but I wouldn't be able to report on how long it took.
April 11, 2017
My Web Development Marketo
Yes
It took a long time, but eventually, Marketo added an "optional" toggle that fixes problems that it has with HTML output.
March 09, 2017
Marketo is Perfect for the Right Company and Team
