Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
About TrustRadius Scoring
Score 8.3 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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Marketing

7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Satisfied Marketo User

8 out of 10
May 29, 2022
We use Marketo for all outbound email marketing campaigns, web forms, webinar event invites and tracking, and web activity tracking. We …
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A Marketing Must Have!

8 out of 10
May 09, 2022
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
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Great software!

9 out of 10
April 29, 2022
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
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Awards

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Popular Features

View all 26 features

Lead nurturing (841)

8.5
85%

List management (855)

8.4
84%

Email deliverability reporting (1469)

7.9
79%

Standard reports (840)

7.5
75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.8
78%

Lead Management

8.3
83%

Campaign Management

7.7
77%

Social Media Marketing

7.3
73%

Reporting & Analytics

7.2
72%

Platform & Infrastructure

7.9
79%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

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Frequently Asked Questions

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

What is Adobe Marketo Engage's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 8.8.

Who uses Adobe Marketo Engage?

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

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