Adobe Marketo Engage
Adobe Marketo Engage
Adobe Marketo Engage has helped us improving overall customer retention and engagement. As an e-commerce brand we should use dynamic …
Adobe Marketo Engage has been boosting our sales and marketing strategies. This is a very easy to use platform, that has a very User …
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
We used Adobe Marketo Engage to connect with individuals in the trucking industry who have different job titles, experience levels, and …
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
We use Adobe Marketo Engage to manage our customer data (inbound lead traffic) from form fills through the website and other paid media …
We have been using Marketo for user engagement and generating sales for the last two years. With Adobe Marketo Engage, we have understood …
I used it to learn about Marketo through the training videos, found out about the Adobe Summit, and use it for Analytics for work.
We utilize the product to support client KPIs and needs. In my role, I use it to automate communications from nurture sends to move leads …
We use Marketo for a variety of purposes, including but not limited to keeping our customers engaged and reselling to them lead …
I currently use Adobe Marketo Engage for customer success tech touches. I also use it for current customer nurturing, welcome, and …
In our case, Marketo Engage is used a the main marketing automation tool and key element for activation, what entails emails, automated …
Marketo is our main tool for marketing automation. We use it across the company to automate email send, upload and capture lead …
Adobe Marketo Engage is used as a deployment as well as segmentation marketing tool in my organization. I am using the same for sending …
We use Adobe Marketo Engage primarily for on-going email journeys and ad-hoc email sends across 2 Marketo instances, B2C on behalf of a …
List management (852)
Lead nurturing (837)
Email deliverability reporting (1467)
Standard reports (836)
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Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
- Supported: Calendaring
- Supported: Event/webinar marketing
- Supported: Social sharing and campaigns
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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