Adobe Marketo Engage

Adobe Marketo Engage

Customer Verified
Top Rated
About TrustRadius ScoringScore 8.3 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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Verified User
Employee

Marketing

7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Verified User
Professional
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (847)
    8.5
    85%
  • List management (861)
    8.4
    84%
  • Email deliverability reporting (1475)
    7.9
    79%
  • Standard reports (847)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Adobe Marketo Engage

Adobe Marketo Engage

N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

47 people want pricing too

Alternatives Pricing

HubSpot Marketing Hub

HubSpot Marketing Hub

$50
per month
What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Pardot

Pardot

$1,250
per month
What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.8
78%

Lead Management

8.3
83%

Campaign Management

7.7
77%

Social Media Marketing

7.3
73%

Reporting & Analytics

7.2
72%

Platform & Infrastructure

7.9
79%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Screenshot of Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows can be built using drag-and-dropScreenshot of Perform sophisticated lead nurturing, without having to be a programmerScreenshot of Quickly understand the revenue influence of each program and channelScreenshot of Marketo Sales Insight filters out the noise, so reps can focus on what matters mostScreenshot of All areas of the platform can be accessed in one convenient placeScreenshot of Simply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.8.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Comparisons

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Reviews and Ratings

 (2345)

Ratings

Reviews

(1-25 of 46)
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September 10, 2019

Good experience with Marketo so far

Verified User
Employee in Marketing
Higher Education Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Review Source
Difficult Tasks
  • Creating HTML mails without a very deep knowledge of coding - their Design Studio leaves a lot to be desired
  • The sort from ascending/descending option in most lists is unavailable and forces you to download to an Excel rather than doing it inside of Marketo
August 23, 2019

Avoid if you are the end - user

Verified User
Account Manager in Professional Services
Internet Company, 201-500 employees
Score 1 out of 10
Vetted Review
Verified User
Review Source
Difficult Tasks
  • Copying a campaign and replacing pictures and text. Sounds easy, it was extremely difficult.
  • Deleting or managing multiple instances of the same person. There is not cleanup. I believe I was offered to pay thousands of dollars to have it cleaned up for me.
August 21, 2019

Highly intuitive.

Jennifer Robertson | TrustRadius Reviewer
Jennifer Robertson
Marketing and Analytics Manager
Navicure (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Difficult Tasks
  • For us, since we have RCA, keeping RCA stages updated is difficult due to record merges.
  • Getting Marketo reports to match SFDC reports can sometimes be difficult - you have to find the discrepancies in order to make sure the reporting is working as intended.
  • Territory updates sometimes take a long time in Marketo.
August 06, 2019

Marvelously Manage Your Marketing Programs with Marketo

Verified User
Employee in Marketing
Computer Software Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source
Difficult Tasks
  • The ability to further customize reports beyond the standard options can sometimes make it difficult to pull detailed information without additional manual effort.
  • The ability to modify Marketo Sales Insight features can sometimes be difficult depending on the structure and processes of the Sales organization using it.
  • While the Marketo interface is user-friendly, new users may require a ramp-up period to become comfortable using and understanding nuances with certain features.
November 02, 2018

Adaptable and Useful

Verified User
Analyst in Marketing
Information Technology and Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source
Difficult Tasks
  • Understanding why a delivery failed
  • Campaign specific customization of messages across customers can sometimes require more working around than I'd like.
November 27, 2017

After years with Marketo, moving over to HubSpot

Romy Ribitzky | TrustRadius Reviewer
Romy Ribitzky
Marketing Director
Velocity Technology Solutions (Information Technology and Services, 501-1000 employees)
Score 4 out of 10
Vetted Review
Verified User
Review Source
Difficult Tasks
  • Setting up programs, especially webinar sends, often took approximately 1.5 hours
  • Editing email sends required having each element prepared, sized and ready to go in advance. On-the-fly editing is virtually impossible
  • Dynamic content makes the program building process infinitely longer, especially in the testing and editing phase