Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
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Score 8.3 out of 100
Top Rated
Adobe Marketo Engage


Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (847)
  • List management (861)
  • Email deliverability reporting (1475)
  • Standard reports (847)

Reviewer Pros & Cons

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Video Reviews

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Screenshot of Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows can be built using drag-and-dropScreenshot of Perform sophisticated lead nurturing, without having to be a programmerScreenshot of Quickly understand the revenue influence of each program and channelScreenshot of Marketo Sales Insight filters out the noise, so reps can focus on what matters mostScreenshot of All areas of the platform can be accessed in one convenient placeScreenshot of Simply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with highest, with a score of 8.8.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.


View all alternatives


(1-25 of 46)
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Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Creating HTML mails without a very deep knowledge of coding - their Design Studio leaves a lot to be desired
  • The sort from ascending/descending option in most lists is unavailable and forces you to download to an Excel rather than doing it inside of Marketo
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Copying a campaign and replacing pictures and text. Sounds easy, it was extremely difficult.
  • Deleting or managing multiple instances of the same person. There is not cleanup. I believe I was offered to pay thousands of dollars to have it cleaned up for me.
August 21, 2019

Highly intuitive.

Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • For us, since we have RCA, keeping RCA stages updated is difficult due to record merges.
  • Getting Marketo reports to match SFDC reports can sometimes be difficult - you have to find the discrepancies in order to make sure the reporting is working as intended.
  • Territory updates sometimes take a long time in Marketo.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The ability to further customize reports beyond the standard options can sometimes make it difficult to pull detailed information without additional manual effort.
  • The ability to modify Marketo Sales Insight features can sometimes be difficult depending on the structure and processes of the Sales organization using it.
  • While the Marketo interface is user-friendly, new users may require a ramp-up period to become comfortable using and understanding nuances with certain features.
November 02, 2018

Adaptable and Useful

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Understanding why a delivery failed
  • Campaign specific customization of messages across customers can sometimes require more working around than I'd like.
Romy Ribitzky | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Setting up programs, especially webinar sends, often took approximately 1.5 hours
  • Editing email sends required having each element prepared, sized and ready to go in advance. On-the-fly editing is virtually impossible
  • Dynamic content makes the program building process infinitely longer, especially in the testing and editing phase