Adobe Marketo Engage
Adobe Marketo Engage
Adobe Marketo Engage has been boosting our sales and marketing strategies. This is a very easy to use platform, that has a very User …
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
We used Adobe Marketo Engage to connect with individuals in the trucking industry who have different job titles, experience levels, and …
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
We use Adobe Marketo Engage to manage our customer data (inbound lead traffic) from form fills through the website and other paid media …
We have been using Marketo for user engagement and generating sales for the last two years. With Adobe Marketo Engage, we have understood …
I used it to learn about Marketo through the training videos, found out about the Adobe Summit, and use it for Analytics for work.
We utilize the product to support client KPIs and needs. In my role, I use it to automate communications from nurture sends to move leads …
We use Marketo for a variety of purposes, including but not limited to keeping our customers engaged and reselling to them lead …
I currently use Adobe Marketo Engage for customer success tech touches. I also use it for current customer nurturing, welcome, and …
In our case, Marketo Engage is used a the main marketing automation tool and key element for activation, what entails emails, automated …
Marketo is our main tool for marketing automation. We use it across the company to automate email send, upload and capture lead …
Adobe Marketo Engage is used as a deployment as well as segmentation marketing tool in my organization. I am using the same for sending …
We use Adobe Marketo Engage primarily for on-going email journeys and ad-hoc email sends across 2 Marketo instances, B2C on behalf of a …
Lead Management and Lifecycle, Lead Nurture, Email Marketing, Reporting and Analytics, Intent Marketing, and Lead Scoring.
List management (851)
Lead nurturing (836)
Email deliverability reporting (1466)
Standard reports (835)
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Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
- Supported: Calendaring
- Supported: Event/webinar marketing
- Supported: Social sharing and campaigns
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
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Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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When integrating our CRM, SugarCRM, we ran into multiple issues. The issues were on Sugar's side, but Marketo was willing to go above in beyond in helping me find a solution and reach a resolution. Their help literally changed how we did the integration and was a huge
I needed a password reset, and they responded in a timely fashion.
A support engineer from Marketo was once incredibly diligent about a difficult issue, and it was really appreciated. He actually emailed me every single day to let me know the latest update, even if there really wasn't an update at all. He always made sure that myself and my organization were not forgotten about as we worked through the issue. It was very appreciated an an excellent example of customer service.
I would if I could
Sadly, I have never experienced exceptional support from Marketo.
There have been time mostly, but they never consult when it comes to intergation processes.
There was one time we were trying to figure out how to change the visibility around a web activity report. The support team informed us that what we were trying to do was not possible at this time. They said they liked the idea, though, and told us to put it up on the Marketo community. As soon as we did, the support team backed the idea. It hasn't been implemented yet, but it was nice to know that they do listen and support what their customers are trying to do.
Had an issue where unsubscribes were not working properly. The technician signed on to my account and looked at the configurations to recommend a solution.
I can't say I can name a specific instance, but in general I think Marketo Support has been great over the past few years in my experiences. They have been great at diagnosing issues as well as helping us decide on what is the best way to set up programs and other aspects of Marketo.
I have asked for help and when Support was unable to answer they immediately escalated to the Engineering team to help get an answer/fix.
When we first purchased Marketo, we had exceptional service! Quick to reply and service us, but since then it's been radio silence!
I have had support people quickly answer obscure questions I've had very specific but not obvious questions and they get the answer I need. I'm impressed how even if they don't know the answer right away they figure it out.
I was creating a template and I end up doing a "demo" of how it would look and how it words and they actually help me to get it better and understand the "tokens" way more that they need
Yes- once, Marketo Support was EXTREMELY helpful once with a sync issue we were having with Marketo and Salesforce. We had data we were constantly loosing, and they went above and beyond to help us resolve it, looking over debug logs and helping us find the issue in some rogue APEX triggers. They stuck with it and helped us keep reviewing until we made it stop. It was great!
The support team overall is really knowledgable. However, sometimes they just send you to docs.
They helped me to get to the bottom of why a campaign was not triggering when leads were qualifying for it. It turned out to be a bug - they helped walk me through this and get it resolved.
I have many experiences with Marketo support team. In one of the case, I was looking for SFDC campaign ID which were used in Marketo program but there is no such search process in Marketo which provides this information directly. Marketo supports teams always helps me in such scenario. Also, in one of the case, we required to create special RE report and we weren't have all the correct cost criteria setup. Marketo supports me helped me to create the same scenario in local sandbox and even created the sample demo report for us.
The only time I feel like Marketo provides support is in-person at various roadshows, but that is often to try and get you to try and drink the kool aid from Marketo. I really feel this is an area they need to improve upon. They've built a great community as the support system, which works for their bottom line, but not mine.
Some of their "community" people respond quickly; but that doesn't mean the issues are fixed quickly.
Chris Johnson is an exceptional support representative. He is very knowledgable and timely in his responses.
In the beginning of our integration with Marketo and Salesforce we had a bug happen in our lead library. Marketo was duplicating the Salesforce leads and contacts into two different lists. I was actually unaware of the issue and my Marketo representative reached out to me. We immediately took the issue to support and our situation was resolved in a matter of two days. The end result found that we accidentally uploaded the list twice into Marketo which created our own bug. Thanks to Marketo we were able to find the solution quickly and ensure our database was clean prior to implementing nurture streams.
When we had a large batch of leads stuck in Marketo-SFDC pipe, support worked with me to investigate the issue for quite some time. They provided us support to open more 'pipes' so that the integration slowness gets resolved and so on.
Patricia Lughezzani provided excellent support trouble shooting a redirect thank you page that wasn't working properly. She checked our website code and determined our IT had hard coded a thank you page URL that was no longer valid and it wasn't the marketo form redirect at all.