Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
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Score 8.3 out of 100
Top Rated
Adobe Marketo Engage


Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Satisfied Marketo User

8 out of 10
May 29, 2022
We use Marketo for all outbound email marketing campaigns, web forms, webinar event invites and tracking, and web activity tracking. We …
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A Marketing Must Have!

8 out of 10
May 09, 2022
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
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Great software!

9 out of 10
April 29, 2022
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

Lead nurturing (841)


List management (855)


Email deliverability reporting (1469)


Standard reports (840)


Reviewer Pros & Cons

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Video Reviews

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS


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Frequently Asked Questions

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

What is Adobe Marketo Engage's best feature?

Reviewers rate Integration with highest, with a score of 8.8.

Who uses Adobe Marketo Engage?

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.


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Companies can't remove reviews or game the system. Here's why
Steve Susina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.
2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools
3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "" email addresses).
4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I am happy that we had a professional company come alongside our team to help with the implementation of Marketo. Had we not had this company we would have significantly increased our implementation time. The implementation itself was fine and for the most part smooth. My suggestion for new companies looking to implement with Marketo or any automation platform would be to make sure you have enough time to future cast. It's easy to get in the weed and day to day needs, but if you want your Marketo instance to run smoothly and be able to scale as time goes on what you do on the front end is important. Even if you don't do something that is suggested in your scoring or tokens leave it in their as a consideration for the upcoming years.
Score 10 out of 10
Vetted Review
Verified User
Review Source
With Marketo implementation support, our "Super Users" were trained and the product was implemented in four months from the day we signed the contracts. This was an amazing feat for us. It went smoothly and with great speed.
December 01, 2015

Marketo to the rescue

Score 10 out of 10
Vetted Review
Verified User
Review Source
Implementation was easy. The problem that we had as a company was not having in-house Marketo users. The sync with Salesforce took a while to figure out what we wanted to map over, but other than that everything was good. I would suggest you to take training courses so that you can know what you're about to face.
Kristi Eide | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Think long and hard about how you want your background programs/campaigns to run (those that score people who come to your site- what scores you give them, what campaigns you bucket people into, etc.) These form the basis of your system and are not necessarily easy to change down the road because it can mess up your overall company analytics, so make sure you have a well thought-out solid plan in place before you begin to achieve maximum success.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I was very satisfied – it was very easy to do. We migrated from a tool (Eloqua) that I had used for two years and took many months to integrate to Salesforce. By contrast with Marketo, I had it up and running in 2 days, and had pairing functionality in 2 weeks, and in 2 months we had expanded upon where we started. The key implementation lesson is to plan and strategize what you want to do first. I also recommend developing naming conventions/folder hierarchies before building things. Consider also building templates you can clone so that you can a have repeatable marketing activity process (e.g. template for client newsletters).