Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
Adobe Marketo Engage for a Beginner
Swift Campaigns, the Adobe Way
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- For upsell and cross-sell, Marketo allows you to built custom targeted lists and segment specific users
- For product launches, you can send out detailed messages to all of your customer base
- For customer service, you can use Marketo to send out …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
for all of the above the key is automation at scale. Marketo is excellent at this and far superior to other tools.
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Essentially, …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
Impact on Wealth Management Companies
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (922)8.888%
- List management (944)8.888%
- Email deliverability reporting (947)8.181%
- Standard reports (929)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.5WYSIWYG email editor(888) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.6Dynamic content(865) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(843) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(905) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(891) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(863) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(947) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(944) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(854) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(922) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(897) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(895) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(850) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(708) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.3Event/webinar marketing(836) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(536) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(891) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(929) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(884) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(807) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(685) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(831) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(808) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(271) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(173) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2606)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.8Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(1-5 of 5)Marketo expertise is a career shaper
- Trigger campaigns
- Personalized content
- Metrics and analytics
- Salesforce integration
- API integrations
- Custom campaign development
- Design Studio
- Lead Database
- Community
- Form CSS - make it easier for everyone to modify
- Landing page guided templates
- More flexibility for email editor
- More design options for customization
- More Salesforce sync customization/visibility
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- WYSIWYG email editor
- 60%6.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 70%7.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 90%9.0
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 80%8.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Channels
- Programs
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Lead Scoring
- Lead Sourcing
- Segmentation
- Lead Nurture
- Reporting/Analytics
- Templates, they are full customization available if you know coding
- Tokens, they are great for enabling others to use the tool
- Smart campaigns, changing and updating anything I need to
- Marketing Automation
- Marketing Activities
- CRM Salesforce Sync
- Slack Integration
- Tokenized emails for fast email sends
- MT/FT Tracking
- ROI Reporting in Salesforce
- Tableau Reporting
- More Tableau reporting
- Slack Integrations
- Business Development notifications (Alert emails from Marketo)
- Lead tracking with Munchkin Tracking
- FT, LT Reporting
- Marketing Automation
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Third-party Reviews
- Implemented in-house
2. IP Warming
3. Workspace set up
4. Lead Partitions
5. Templates
6. Creating programs
7. Creating channels
- Changes
- IT
- Background work taking longer
- In-person training
- Self-taught
- Email editor
- Email programs
- Smart lists
- Design for customizing
- Complex filters
- Database management
- Salesforce
- Slack
- FeedOtter
- Tableau
- Facebook
- LinkedIn
- Wistia
- Zoom Webinar
- Adobe Connect
- Homemade data warehouses
- Google Analytics
- File import/export
- Single Signon
- API (e.g. SOAP or REST)
- Javascript widgets
- AppExchange or similar marketplace
- Security: http: - https:
- Better UI/UX
- Reporting
- New features
Feedback
- Campaign Creation
- Emails
- Reporting
- List
- Reporting. We cannot create the views at the time of fetching reports and it is really hard to as we just need data for the few columns.
- Static List
- Manually putting the emails into the SL and get them load
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 90%9.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 50%5.0
- List management
- 60%6.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 100%10.0
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 100%10.0
- Dashboards
- 50%5.0
- Standard reports
- 50%5.0
- Custom reports
- 20%2.0
- Role-based workflow & approvals
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- It fulfills the company need.
- Easy to use and the outcome is very appericiated
- Probably not sure
- By Automation
- Interactive
- Automation
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Implemented in-house
- Lists
- Online training
- in-person training
- no training
- Email Creation
- Fetching Reports
- There are no customization in Report Section
- Salesforce
- FormBox
- Power BI
- File import/export
- Javascript widgets
- ETL tools
- AppExchange or similar marketplace
- need not to refresh after making the changes
- Custom column in report section for fetching the data
Highly intuitive.
- Very user friendly. Easy to get up to speed and train others how to use it. Similar to SFDC in the fact that it is intuitive.
- Increasing marketing efficiency. It's so simple to clone landing pages, emails, programs, and campaigns that it makes us very proficient.
- It makes up for deficiencies in SFDC. Sometimes there are limitations with SFDC workflow rules that Marketo can handle. It also allows a deeper view into each lead that would not be available in SFDC without Marketo.
- Provides valuable lead information, visibility, and tools for Sales.
- Marketo has a great native integration with SFDC. It's easy to set-up and troubleshoot if an issue arises.
- Sometimes it can be very slow. Sometimes just finding a value on a pick list takes much longer than it should. Sometimes it can take a long time for a list to run. Database size and quantity of database activity can play a role on speed. Some of this was due to years of accumulated anonymous lead data that was clogging up system. These are now archived automatically after 3 months by Marketo. This helped, but we still have periods where it is slow when we work with clients with large databases.
- It would be nice to be able to assign priorities to smart campaigns to help control race conditions.
- RCA stage accuracy could be improved by making the model intuitive enough to correctly handle merges.
- If a SFDC administrator makes a mass update, this can cause backlogs in the system. For example, campaign triggers or alerts can be delayed by a couple of hours.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 80%8.0
- A/B testing
- 70%7.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 90%9.0
- List management
- 100%10.0
- Triggered drip sequences
- 80%8.0
- Lead nurturing automation
- 80%8.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- N/AN/A
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- N/AN/A
- Standard reports
- 100%10.0
- Custom reports
- N/AN/A
- API
- 90%9.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- N/AN/A
- Integration with Salesforce.com
- 90%9.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
1) If you are new to Marketo or Marketing Automation, bring in an expert or a partner to help you get on your feet so you get the most out of your investment
2) Over the last 6 years, I've really learned how to streamline Marketo builds to maximize system performance and minimize man hours! It's important to think before you build. It's worth the time up-front to set up a solid foundation that you can build on top of moving forward.
- Channels
- Programs
- Forms
- Smart Campaigns
- Lead Scoring
- Lead Sourcing
- Lead Nurture
- Ability to use Triggers: Other marketing automation platforms can't do that (like trigger an action off of a data value change). This is so powerful, and in my opinion it is necessary!
- Unlimited fields: At least I haven't reach a maximum yet, but I'm sure if I went super crazy they might have something to say about it!
- Ease of use: Marketo is intuitive, easy to navigate, and easy to do things quickly
- The primary process is marketing campaign management: We use Marketo for all forms, landing pages, emails, and campaign responses. All lead information is captured on Marketo landing pages and forms, which is then pumped directly into SFDC.
- Our sales department also depends on Marketo Sales Insight for lead data when prospecting.
- We also use Marketo for reporting and alerts. We report and alert on certain web behaviors to improve sales and retention.
- We use Marketo for workflow that SFDC cannot always handle, such as updating fields or sending alerts based on certain record inputs.
- We use reporting of certain behaviors in Marketo to watch for possible client cancellations, increasing retention.
- There is a lot of reporting available in Marketo that we do not currently use. In the future, I see us gearing towards more of that reporting.
- Within 2 years of implementing Marketo, we realized a 135% increase in opportunities created, and a 148% increase in opportunities won. In order to support that increase in opportunities, we expanded our sales team in excess of 200%. Within the first 2 years of implementing Marketo, we doubled the size of our marketing department and increased the marketing budget by 73% to support new marketing demands.
- The sheer quantity and efficiency of campaigns that we can put out, along with associated reporting for each, is dramatically higher than we could ever achieve before Marketo. We could not continue at our current pace without Marketo. This is the primary reason we renew.
- Price
- Product Features
- Product Usability
- Analyst Reports
- Professional services company
- We would recommend hiring an experienced team over implementing in house.
- Online training
- Self-taught
- Setting up programs to sync with SFDC campaigns is very easy.
- Cloning programs/assets is very easy and saves a lot of time.
- For us, since we have RCA, keeping RCA stages updated is difficult due to record merges.
- Getting Marketo reports to match SFDC reports can sometimes be difficult - you have to find the discrepancies in order to make sure the reporting is working as intended.
- Territory updates sometimes take a long time in Marketo.
- SFDC
- Not for now.
- File import/export
- API (e.g. SOAP or REST)
- New features and functionality were available with the latest Sales Insight Release.
Nurtures Great, Reports Clunky
- End User Communication and Training - Marketo is always reaching out to the end user about new products or different ways to use the tool. The Community offers great feature support and a positive environment to ask questions.
- Nurture Streams & Transition Steps - The various nurture stream options are great tools and provide easy layouts to manage a spectrum of different streams at once.
- Seamless integration with Salesforce - the time it takes to integrate and continue communication between the two systems is fabulous.
- Analytic Reporting - Trying to create a simple report based on a few features is hard to do.
- Reporting results - Currently the reports are very granular with only data. I would love to see heat maps, graphics and other illustrations to help tell the reporting story.
- Template builds - It would be great if the template builder was more intuitive and could allow drag and drop features instead of just relying on HTML coding of a new template. Not all of us are coders...
If you are looking for robust analytic reporting I would still consider using Marketo. With the new instance that is set to launch early in June, I am hopeful that it will fix a lot of the reporting inefficiencies that are current.
- Question is not applicable to our instance or industry
- Engage and grow customers over time
- Measure marketing investment
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 80%8.0
- A/B testing
- 100%10.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 80%8.0
- Event/webinar marketing
- 90%9.0
- Dashboards
- 60%6.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
- API
- 90%9.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 90%9.0
- Integration with Salesforce.com
- 100%10.0
- Pardot and Oracle Eloqua
- Streamline lead nurturing
- Provide analytical insight into Marketing and Sales enablement
- Learning the voice of our customers through Munkin Coding our website
- Addition of Marketo Calendar for event management and ease of leads entering into the system
- The snippet functionality of grabbing images off websites without downloading is great!
- Integration within multiple technology systems we currently used but didn't know matched with Marketo
- Web Personalization
- RCA
- Social Selling
- In the beginning lead hand off to sales were slower due to a properly vetted system - however the leads we are sending over are 47% more qualified than when we began
- We are still new in the process to really start seeing ROI
- Price
- Product Features
- Product Usability
- Product Reputation
- Analyst Reports
- Third-party Reviews
- Vendor implemented
- Professional services company
- Difficulties with the Munchkin code at first integrating with our Drupal site
- Future thinking all the initial lead scoring rule without ever having that before
- Online training
- Self-taught
- Lead Library
- Analytic Reporting
- Email Testing
- New Email template creations - if you are not using Marketo's templates
- Understanding Tokens at first and how to use them
- Creating new stylized forms - Again if you are not using the templates provided for you in Marketo
- Company Website
- Webinars
- LookBook
- Vidyard
- Single Signon
- API (e.g. SOAP or REST)
- AppExchange or similar marketplace
- Email Editor
- Email Insights
- Better Analytics
- Project Orion
- ACB
Strong enough for IT, but made for a Marketer
- Innovation - creating an easy-to-use marketing automation tool that's designed for marketers, not IT, but with powerful capabilities for power-users.
- Listen to customers - a very involved community where users can reach out to each other for support and guidance.
- Improve - continuously enhancing the user experience.
- Power - the servers sometimes seem unable to keep up with the work.
- Stability - while seeing the program improve is exciting, I'd like to see them hit a point where less improvement is needed.
- Offline Client - to be able to work when I'm not online.
- Engage and grow customers over time
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- 100%10.0
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 70%7.0
- Custom reports
- 40%4.0
- API
- 100%10.0
- Role-based workflow & approvals
- 60%6.0
- Customizability
- 60%6.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- 100%10.0
- Integration with SugarCRM
- 100%10.0
- Demand Generation
- Awareness
- Funnel Velocity
- Decrease form requests
- Lead scoring and attribution
- Operation programs
- Very good ROI - we're able to help new customers find u
- Lead Sharing - we can get leads from other sister-companies
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Third-party Reviews
- Don't know
- Was not
- Part of
- Implementation
- Online training
- In-person training
- Self-taught
- Easy to quickly send out an email campaign
- Easy to create a segmented targeting list
- Easy to create an email, landing page or form
- Creating custom reports
- Looking for non-standard metrics
- Trying to do deep dives into program performance
- Webex
- MadisonLogic
- Reporting
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
- Automated Reporting
- Microsoft Browser support
- Lead dashboard
- Template improvements
- Landing page / email improvements