World-class Marketing Automation, Improves Customers Experience and Improves ROI.
Adobe Marketo Engage has been boosting our sales and marketing strategies. This is a very easy to use platform, that has a very User …
Adobe Marketo Engage
Top Rated
Adobe Marketo Engage
Overview
Recent Reviews
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Awards
Popular Features
View all 26 featuresList management (851)
8.5
85%
Lead nurturing (836)
8.5
85%
Email deliverability reporting (1466)
8.2
82%
Standard reports (835)
7.6
76%
Reviewer Pros & Cons
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Pricing
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What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
What is Pardot?
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Features Scorecard
Email & Online Marketing
7.9
79%
Lead Management
8.5
85%
Campaign Management
7.7
77%
Social Media Marketing
6.6
66%
Reporting & Analytics
7.4
74%
Platform & Infrastructure
7.8
78%
Product Details
What is Adobe Marketo Engage?
Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Downloadables
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- HubSpot Marketing Hub
- Pardot
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket
- Experiture Marketing Platform
- V12 Data
- SharpSpring from Constant Contact
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market (Salesfusion)
Adobe Marketo Engage Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Comparisons
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Frequently Asked Questions
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
What are Adobe Marketo Engage's top competitors?
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
What is Adobe Marketo Engage's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
Who uses Adobe Marketo Engage?
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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