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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (933)
    8.7
    87%
  • List management (955)
    8.6
    86%
  • Email deliverability reporting (958)
    8.1
    81%
  • Standard reports (939)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2621)

Attribute Ratings

Reviews

(1-25 of 47)
Companies can't remove reviews or game the system. Here's why
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
database hygiene and setting up fields accurately, there's always a lot of cleanup and it's easier to start correct from the start then to clean up later, but then again with so many users you are basically always cleaning things in Marketo for us.
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Static list imports to scale testing. We test all the automation we build in Marketo, and for a long time we were making manual updates to our test records to complete the test steps. We've been able to scale this quite a bit by organizing our test scenarios, and using static lists to make data updates to a group of records all at once. (We can also get really fancy by exporting the list back into excel and using VLOOKUPs to check test results).
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Not necessarily a feature, but I wish I would have learned early on the importance of batch campaigns vs trigger campaigns. Your instance will run smooth & super fast if you learn the difference early on and determine as a group what needs to run right away and what can wait.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I am a big fan of the nurture streams and even though I have used it quite a bit, I feel like I am just now really grasping how flexible they can be. We currently use nurture streams to send out emails to leads who have gone cold, or not been in contact us for a significant period of time. It is a great way to schedule content to send to these leads, and we have seen increased engagement because of them.
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Engagement programs. My current organization relies on them so heavily and I've learned so much about what you can do. In my past organization we did not take advantage of these and I regret that. The customization is amazing.
Cody Kimball | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Marketo's batch API was super helpful to have learned, and had I learned it earlier would have allowed me to not consume as much of the API limits. Without this, we were dangerously close to or exceeded our API limit rather frequently in ill-attempts to create custom integrations, as well as integrate with other SaaS MarTech platforms.
Josh Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Guided Landing Pages launched a few years ago, however, I was unable to take advantage of them until I had a coding team. They function exactly how marketers imagined they should:
  • Module insertion as needed within the same design.
  • On/Off switches for modules and additional components.
  • Enables Multi Select pages in unique designs.
  • limits ability of marketer to break the page.
August 21, 2019

Highly intuitive.

Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I wish I had started using the email program a little sooner. When it first came out, the functionality was limiting compared to the default program, so I tossed it aside never to look at it again for some years. Today I'll use the email program to embed an email send within another program.
August 13, 2019

Marketo Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tokens - at first, I was intimidated by them, but they aren't hard to use at all for just about anything you want to customize in emails/landing pages.We've built out entire programs using tokens and have a variety of use cases for them.
August 09, 2019

Sharing is caring

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Channels and Tags. I inherited Marketo from someone after they left the company and had limited training. I was able to figure out how we had our channels and tags set up and then edit them to fit what we were capturing in Salesforce for consistency.
Mackenzie Warren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
A/B testing is a feature that we only started using more recently, but has helped us achieve higher performance with our emails. For example, when we are promoting a webinar, we now use A/B testing to try out different subject lines so that we can see what gets more engagement and roll our learnings into future campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Analytics was a slow learn for me. I use it today to create a complete picture of marketing's impact on our business. I wish I had understood it well before I implemented it because it has made a big difference in how marketing is seen in my business. My sales team understands that I am not trying to take credit for their sales and that I am trying to realize what programs and campaigns work and what needs to be scrapped.
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