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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(1-25 of 84)
Companies can't remove reviews or game the system. Here's why
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Incentivized
They are really helpful. There a lot of time I am not sure am I setting up the smart list or the flow correctly to get the result I want. The community is always a good reference to look up and ask for a double check!
Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I learn almost everything from the Marketo community! As I stated in a previous response, Marketo is not very intuitive and does not provide free instruction for their product. So the Marketo community is by far the best forum to reference when attempting to learn something new. The community has truly helped me expand my Marketo knowledge and expertise.
October 11, 2021

Marketo is great!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I went through a lot of testing when trying to customize the Marketo forms we use on our event landing pages. The Marketo community was my best resource when trying to work out issues in my code. I also found the community to be very helpful when figuring out how to code Marketo event landing pages and email templates.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The huge documentation available only adds to your knowledge and helps you understand more parameters available that can be implemented.

The community members have only helped us and many in the past with knowledge sharing and answering any questions or difficulty that you come across during your journey.of amusing this powerfully impactful tool.
Lauren Aquilino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Marketo Community is amazing. Having a network of people to go to when questions arise is a big plus to using Marketo. They make it very easy to connect with other marketers. It helps when you have a quick question or a complex problem. The Community is a resource that cannot be fully explained. You have to be a part of it to know!
December 06, 2019

Marketo Review

Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo community is really engaging and helpful. If you get stuck, you can ask several questions and people will be there to help you. Product doc is good for all users on how to use Marketo tool.
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo community allows you to post questions as discussions and has some of the smartest minds there and ready to answer. There is never a close of a discussion, so you can usually find the most up to date answer to questions that have been asked in the past. It also allows you to vote up on ideas for product enhancements and allows you to connect with users in your own area.
Jackie Potts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The Marketo Community is a great place to find helpful information. Many long time Marketo users, Champions, and User Group leaders help answer questions. By asking questions on the community, you can quickly and easily get your questions answered.
Evan Kubitschek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Marketo community is the first place I turn to when I want a gut check on program setup, a look into what other practitioners are doing in their instances, or to learn methods in Marketo I wouldn't have thought of myself.

It contains a wealth of information and experts that most platforms make you pay for - use it every day and be glad for it!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is so wonderful to have a large vibrant community. They are able to fill in cracks that no support team can hope to completely cover in a timely manner. Any thing you might be dream has likely been faced or at least dream by someone else... so getting help is only a few click away and most folks are super helpful and friendly. We got alot of help from a very active member that is one of the authorities on Marketo and Velocity. This is one of the most powerful things about leading platforms like Marketo, Adobe Creative Cloud and SFDC... the users are so active and friendly.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The Marketo community answers a lot of one off questions that you think might be specific to your business but through the answers you get, realize that your use case might not be as unique as you thought and there are a lot of people out there that can help you with very niche questions.
September 19, 2019

Marketing Marketo

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've used the community to vet apps on Marketo's LaunchPoint platform. Often times the details provided from the developer on the site can be slim to none and usually you can find someone that has installed the app and given it a try.
Eugene Bogdanov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo community helped me get into real-world, practical usage of the tool's features to make my work and work of my team easier. The brightest cases are using Design Studio for lean content production approach and API for cross-tool integrations for appropriate data exchange and web activity tracking.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The Marketo community has been invaluable to me. I have been able to learn much more through getting firsthand accounts from other users who have already been there and done what I am doing. It is a great place to get advice, talk about wished for features, review release notes, discover workarounds and just gain a lot of knowledge about the product. I recommend it to any level Marketo user.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo Community is a daily learning platform, everyday you work on different things and it is quite obvious you will always find trouble with some or the other things, Marketo community has users that discuss problem that you might have been facing. You will find almost every answer/solution for your questions.
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
As I said previously, the community is a great knowledge base as there are countless Marketo pros out there who have done or tried to accomplish similar tasks that you are looking to do. The community has saved me hours when I could not figure something out on my own.
Christopher Wilcox, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you have a question, the Marketo community had likely answered it. It's possibly the best resource there is for troubleshooting specific things in Marketo. The community is well supported and very active! I myself am an active participant of the community almost every day!
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