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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (929)
    8.7
    87%
  • List management (951)
    8.6
    86%
  • Email deliverability reporting (954)
    8.1
    81%
  • Standard reports (935)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2608)

Attribute Ratings

Reviews

(1-25 of 87)
Companies can't remove reviews or game the system. Here's why
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have very custom solutions and we are always looking to use Marketo in new ways whether leveraging middleware or implementing PMCFs. There is a lot of room to expand and scale with the business and business requirements change and evolve.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use smart campaigns and it helped me build my audience out and create meaningful messages to push into our customer database. Marketo engage helps me drive that really and get the right message delivered at the right time to my customers. I have a marketo team also that helps me build out the emails and landing pages but the ease of use lets me do changes also.
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Incentivized
so far, I have it with A/B testing on two different versions of an email. We are aiming at the click rate on which email will get more click.
Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
One of the biggest successes I've had with Marketo is the ability it grants me to truly target the correct people in my database via segmentation. However, I have found that Marketo is not intuitive and does not provide good training, so learning to us the Marketo Community when I don't know how to do something has been beneficial.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think Marketo has helped us in every way possible. From maintaining the lead scoring models for our customers to having allocated the fires and stars which actually tell you how to alter the revenue model. How things are working and what possible changes can be done to alter the system.

The software is intuitive and huge documentation is available to guide you. Plus the Marketo support is so quick to answer anything questions or concerns that come your way. I use other marketing automation tools also but this is by far my favorite.
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
A few tips to be successful with Marketo:
1) Before you build your architecture, plan out the strategy behind it based on business goals, reporting needs, etc. then work backwards to determine what/how you need to build to achieve these goals in the most efficient and scalable way.
2) Enforce governance on your Marketo team. Ensure anyone who has access is properly trained, both on Marketo and how your organization uses it. Control user access with user profile permissions.
3) Document your Marketo configurations. This will be useful for training purposes, for reference when changes need to be made in the future, and when there is team turnover.
4) Test anything you build before you go live with it.
December 15, 2020

Flexible and Easy to Use

Jana Lass | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I would make sure to evaluate your needs very closely before choosing Marketo. I think some of the smaller competitors might actually be a better option and a better value overall for what you are paying for. If you don't already have a good Marketo foundation or someone who does, the ramp up will take some time. Take a proper training course or do all the tutorials you can.
Lauren Aquilino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Marketo has made every business more aware of process management and marketing budget optimization. It has allowed organizations to scale in both activities and optimizations. Businesses can manage marketing activities at large and integrate with third party applications to create an ecosystem worth bragging about. The most important lessons I've learned is that this is a system that needs cross-functional buy-in. This is not an app - this is a business-changing platform that requires strategy to setup and a team of people to support.
December 06, 2019

Marketo Review

Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Brought transparency and accountability with the help of Marketo. Automated many tasks and with the help of lead scoring we were able to generate more leads. It impacted our demand generation activities significantly and we started generating more leads. The important lesson is that we should implement the tool along with the best practices and it will do wonders.
Ande Kempf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
When I first started using Marketo I underestimated what it could do. For a long time I treated it as an ESP - which is only one portion of what Marketo can handle. The most important lesson I've learned is that the tool is far more powerful and has the capability to handle much more. While this is a great discovery, the tool requires a lot of strategic planning - something most companies dismiss. If you are planning on purchasing a marketing automation platform you need to invest training for whoever is running the instance and possibly a consultant to set up the architecture of the instance.
Jackie Potts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We have utilized Marketo to increase our database, strengthen our message to customers, and drive business revenue. I have learned to focus on business goals for each campaign and move everyone from viewing vanity metrics to metrics that matter and tie to revenue. I have also learned how to increase interaction with our prospects.
Alex Greger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Successes - the ability to do one-to-one marketing at scale using dynamic content, relevant triggers, and processes. Listening and serving up the right content at the right time allows your customers to move more efficiently through their buying process.

Lessons - documentation and testing, Marketo is a robust tool that expands across many different teams within an organization. One small change may affect downstream processes that you were unaware of. Test and document to pass on and share processes that others need to be aware of through out your organization.

Evan Kubitschek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The biggest successes out of Marketo have come from standardization, process and repeatable templates.

My number one recommendation would be establishing standards early, and enforcing them at every turn. Marketo gives you tools like tokens, segments and landing page and email templates - use them!

The more you can standardize common use cases, the quick you can execute campaigns. As an example, we took the build time for a live webinar program from 4 hours to 45 minutes. Huge time savings and reduces errors with the use of tokens!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We were able to roll out to a global team in less than 3 months. As you migrate to a new platform there is a period of adjustment where you learn the new platforms quirks and features... sometimes you find area that are much more advanced or user friendly and other time you find assumptions you had from you previous platform need to be re-examined. Some areas we had to examine:

Data Structure / Synchs - We have alot of custom tables in our SFDC and our previous platform Adobe Campaign took care of alot of the logic for updating values. Re-examine these work flows and shift the automation to other apps. Being a B2B company we had alot of Company specific data and Marketo is centered around Contacts/people... this also need to be rethought as that data is used for targeting and segmenting.

Templates - With more democratized access you will need to make it easier for everyone to be doing things the "right" way... standard templates for look and feel and ways of doing things

User Access - with improved usability there can be a broader user base which is great for productivity but is also means you must think about training and control and mass update procedure as Marketo has a decentralized control philosophy.

Graduated Access levels - this is manual but create levels for users to graduate to... more access has to be earned and quality of work is peer reviewed.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Marketo has helped us automate a pretty large amount of emails for prospects, leads, and current customers that would probably take 2-3 full-time positions to handle manually. It's allowed us to focus more on email strategy and less on tactical email sends. The most important lesson is to always take a step back and look at the larger plan and amount of activities before setting up workflows. Changing them can take more time and energy after they've been set than just taking more time to plan correctly from the very beginning!
September 19, 2019

Marketing Marketo

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo has served as a central hub to our marketing stack. We have added webinar software, video marketing and direct mail recently that all have native integrations with Marketo. We have had success integrating these solutions as tactics for ongoing nurture programs. My advice is look not only at MAPs like Marketo as a point solution but also the ecosystem you are installing and using long term.
Eugene Bogdanov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized

We finally got a working model on how to measure monetary impact of marketing programs and the tool that brings this information to the table with just a few clicks rather than hours of staring at the screen and dealing with complex report builders. Sliced and diced by channels, regions, industries and any other attributes you may think of. In any combination. Literally.

The greatest lesson I learned is that this whole ROI measurement is not just about the software, but also about the expertise of the people who make this software. For that, I am forever grateful to the Marketo team.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We have seen multiple leads that were inactive for a period of time greater than six months come back to us and reach a stage of conversion. We accomplished this directly because of building nurture email campaigns through Marketo, using smart lists to target this audience, and scheduling a regular cadence of emails to be sent to them. I am honestly still learning Marketo every day even after two years of use; it is a multi-faceted program and there is always something new to learn or master, but it has already brought us a lot of success.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo has been very powerful with its email engagement tracking to building complex automation campaigns. We recently moved our whole Client Onboarding process from manual emails, letter head mails and completely automated with email and SMS integration, not only its saving time for a lot of users but also lowered our cancellations.
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo has allowed our teams to customize communications across different audiences whether that be customer vs prospects or across different languages. This has been a game changer as we are a global company. I’ve learned also that there are many ways to accomplish the same or similar result within Marketo which gives us a range of options on how to accomplish a task.
Christopher Wilcox, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo has truly enabled our marketing organization to execute more sophisticated and targeted campaigns without the need for additional headcount. The platform is unbelievably flexible, planning your workflows or desired logic before building is helpful for planning complex automated campaigns.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Marketo flows are versatile and powerful on its own but especially integrating with other platforms like product event tracking. The right message can be sent out at the right time depending on which product action a given user has completed. Its implementation can be done via API and get stored in different custom fields.
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