Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
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- Lead nurturing (871)8.686%
- List management (889)8.484%
- Email deliverability reporting (1501)7.979%
- Standard reports (874)7.575%
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Entry-level set up fee?
- Setup fee optionalOptional
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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- Tech Details
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
- Supported: Calendaring
- Supported: Event/webinar marketing
- Supported: Social sharing and campaigns
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
|Deployment Types||Software as a Service (SaaS), Cloud, or Web-Based|
|Mobile Application||Apple iOS|
The way leads journey can be assessed and positioned is another milestone.
Using tokens in this way requires a lot of requirements gathering and upfront work, but the rewards are huge.
Also, thanks to Marketo's snippet functionality, we created recursive elements like footers as dedicated elements and locked them from editing so there's no way to accidentally change things like legal disclaimers by mistake. And if we get a change request from our legal team, we change the text in one place - and it gets applied to all of our content. It is so convenient!