Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
Score 8.3 out of 10
Top Rated
Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex...
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Recent Reviews

Not sure

1 out of 10
January 29, 2023
I have been using Adobe Marketo Engage for many years now, and it has proven to be a valuable tool for our marketing efforts. We primarily …
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Market with Marketo

10 out of 10
January 06, 2023
We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders …
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How Adobe Marketo Engage Differs From Its Competitors

Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
Nurturing leads: Adobe Marketo Engage can facilitate the goal of nurturing leads by providing lead scoring and segmentation capabilities, which allow organizations to target specific groups of leads with …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
Product launches - Educate target market and create awareness
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
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Impact on Wealth Management Companies

I've worked with clients in Wealth Management, and from my experience, the keys to success lie in the API tools and the flexible database structure (custom objects). The API allows information from the WM database to get to Adobe Marketo Engage. (Send it back with webhooks!) The custom …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We are sending out email newsletters to new, potential, and old customers so we can sell our product and service to them. We also do many different partner ad emails that go out for clients. We use Adobe Marketo Engage …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business Other
Sales outcomes include upgrading the product suite being used by existing customers, adding on additional features or services, demonstrating higher levels of engagement, increasing lead engagement …
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Leads Prospecting
Launching new products - communicating to customer base, upsell - trying to get contracts to grow bigger, cross sell - trying to get people to buy other products and services than they already have, customer service - welcome emails where people get …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
We are trying to increase our lead generation, brand awareness, and customer engagement through Marketo. Each scenario is different, with different goals depending on the project we are working on.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
At the moment, its primary function is one-off and nurture emails - one-offs are helping us announce product launches to a wide audience (both customers and prospects) while nurtures are warming up net new leads. We've …
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Lessons for Success

so far, I have it with A/B testing on two different versions of an email. We are aiming at the click rate on which email will get more click.
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Special Use Case

I use the mobile option on the landing page. Which there no easy way in Marketo landing page setting to have easy mobile version. So what I did is the same element, different sizes, one check the desktop box, and the other check the mobile box.
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Onboarding Wisdom

Make sure you have a good relationship with Marketo support. Once for a while thing will not work and they took a really long time to fix it.
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Learning from the Community

They are really helpful. There a lot of time I am not sure am I setting up the smart list or the flow correctly to get the result I want. The community is always a good reference to look up and ask for a double check!
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Tips & Tricks

Always try! There always have a different way to make thing around to get the result you looking for. And always read the Marketo doc to understand the function better.
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Prospecting
The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
Drive lead engagement.
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
Product launches - to increase awareness of new offerings to drive sales. Upsell - to increase transaction value. Cross-Sell - to increase conversions and transitions. Lead Management - to accurately track lead behavior …
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Leads Prospecting
For us, we work with profiles built out of Salesforce to enhance targeting. We can build Smart Lists in Marketo to target folks. I would say that we work on equal parts awareness as well as driving upsell/cross-sell opportunities. We are …
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Core Features Used

Channels Programs Email Templates Forms Landing Pages Smart Campaigns Lead Scoring Segmentation Lead Nurture Reporting/Analytics
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We want to increase lead generation using Marketo we are doing lead generation. We are running campaign for the existing database too. Marketo Engage has given us platform to create brand awareness.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Other
I use Marketo on our prospecting initiatives mostly. I've used different email program types to execute our programs, either using the Nurture Program or just a simple email program. Both have their advantages and …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We use Adobe Marketo Engage for multiple purposes and multiple audiences. It is mostly used for prospecting / New business where we continually communicate with our prospect database in order to improve our pipeline …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (871)
    8.6
    86%
  • List management (889)
    8.4
    84%
  • Email deliverability reporting (1501)
    7.9
    79%
  • Standard reports (874)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Adobe Marketo Engage, and make your voice heard!

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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

63 people want pricing too

Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

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Product Demos

Engagement Platform: Marketing Automation
04:38
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.8Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.2Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8Avg 7.4
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Screenshot of Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows can be built using drag-and-dropScreenshot of Perform sophisticated lead nurturing, without having to be a programmerScreenshot of Quickly understand the revenue influence of each program and channelScreenshot of Marketo Sales Insight filters out the noise, so reps can focus on what matters mostScreenshot of All areas of the platform can be accessed in one convenient placeScreenshot of Simply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 83)
Companies can't remove reviews or game the system. Here's why
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
I use the mobile option on the landing page. Which there no easy way in Marketo landing page setting to have easy mobile version. So what I did is the same element, different sizes, one check the desktop box, and the other check the mobile box.
Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
One of the most effective ways we use Marketo is by setting up nurture streams to engage our customers. This feature allows us to automate very specific messaging to our target market(s) by setting up specific criteria. It also allows us to set up multiple touch points and set a cadence, while also moving people from one stream to another, depending on the action they take.
Score 10 out of 10
Vetted Review
Verified User
Creating your revenue model in Marketo and maintaining altering it on the go. I think this is something the clients really appreciate as they can made changes and Marketo is flexible enough to alter them or position them into the system.

The way leads journey can be assessed and positioned is another milestone.
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I've heard Marketo described as an email platform or email automation platform, but I would say a logic platform is a more accurate description. There's a lot you can do with smart campaigns to maintain data consistency/normalization, and correct bad data automatically when it enters the system.
Lauren Aquilino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Marketo in many different ways, but Engagement Programs have got to be my favorite. I use them to create complex email programs to nurture people through the sales cycle. Using dynamic content, one asset can be created and sent to different demographics, such as those with other language preferences.
December 06, 2019

Marketo Review

Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have been using Marketo for leads assignment. Usually most of the folks rely on Salesforce but we managed to assign the leads by territory/region, and using round robin method. Also, right after assigning the leads, we created a task on Salesforce through Marketo for the SalesRep to follow on the lead.
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Implementing skip logic by using default programs within engagement streams has made a big difference in increasing engagement within nurture and conversions to MQL. Also, creating an advanced stream that runs the same set of emails in a faster cadence and moving leads to that stream once they're engaging with nurture emails has helped get more MQLs at a faster rate.
Ande Kempf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our company used a custom CRM. This integrated with Marketo, but all data/objects were stored in custom objects. We wanted to be able to display our audience's data in email communications but that is difficult to achieve with tokens and custom CRM objects. With the use of Email Tokens we were able to pull in data from custom objects into email communications.
Evan Kubitschek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use tokens to create fully template programs in a box. We use this method for webinars, speaking events, gated web content resources and our various email promotions. By using tokens, our marketing managers who aren't as experienced in the platform can simply plug in the values from the campaign brief we provide them and never see a lick of code or the WYSIWYG editor.

Using tokens in this way requires a lot of requirements gathering and upfront work, but the rewards are huge.
Score 8 out of 10
Vetted Review
Verified User
Velocity scripting is a great way to add scale to your work... use it to create dynamically personalized emails for each recipient by pull the content from Custom table in Marketo linked to the Person. In the custom table the content can be populated for that person from an external source in the form of a JSON object... The external source should be used across all channels so that you can have consistent messaging across channels. The Velocity Script in the emails unpack the JSON object extracting the pieces of content it need for this particular email. You will no longer need to have manually created versions of email that are aligned to segments... emails can now we personalized to each individual for true 1:1 marketing.
Score 6 out of 10
Vetted Review
Verified User
We have a lead flow/conversion path that has roughly 8-10 different touch points (before they become a customer). Many of these also depend on a sales person to work in Salesforce and mark particular fields to indicate interest or needed follow up. Marketo is our communication engine with data coming from Salesforce at every stage. Sales rep follow up and manual communication sending is at an extreme minimum because of our comprehensive list of workflows built in Marketo. It's reduced our need to spend time communicating with customers A TON.
September 19, 2019

Marketing Marketo

Score 9 out of 10
Vetted Review
Verified User
We recently switched on Sendoso's Marketo integration. We now have begun triggering direct mail campaigns based on email engagement triggers (url clicks). This allows us to provide another touch fairly easily in a longer nurture program. Typically these touches are at the end of a sequence providing air cover for SDRs planning to follow up with these high engagement prospects.
Eugene Bogdanov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We designed and implemented lean marketing assets production approach across our global marketing organization. We created pre-defined templates for typical marketing activities like webinars and gated content, packing each type with templates for emails, landing pages, reports and automated workflows as appropriate. So, our marketers now prepare their campaigns from predefined templates in hours instead of starting from scratch each time and spending days. With little-to-no web resources.

Also, thanks to Marketo's snippet functionality, we created recursive elements like footers as dedicated elements and locked them from editing so there's no way to accidentally change things like legal disclaimers by mistake. And if we get a change request from our legal team, we change the text in one place - and it gets applied to all of our content. It is so convenient!

Score 6 out of 10
Vetted Review
Verified User
We use Marketo to provide a fun, knowledgeable series of emails to leads who have gone cold. These emails are not salesy and are full of fun, useful information that is not always even directly related to our business. Sometimes they are encouraging. Even if these mails don't result in a sale, we just hope they bring some value and fun into our customer's lives.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Most of our data stays in Salesforce, it was challenging for both to work together when Marketo's integration isn't promising apart from Lead, Contact and Account objects. It takes a day sometimes as it syncs certain number of records within certain amount of time. Grabbing data from Field Service Lighting and bring them to Contact Object so that we get the data in marketo at right time and avoid delay. It was challenging but interesting
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
We utilize customer objects quite heavily in Marketo. We have product subscription data that lives on these objects which allows us to target customers for one or multiple of our 15 different products. These objects also contain information regarding product usage which helps us determine which nurture/engagement paths to send someone through.
Score 8 out of 10
Vetted Review
Verified User
I use Marketo to set up the actual operations of an asset download, but also connect it with Salesforce and other programs. The data is important for us to store, and at the same time, the stakeholder gets exactly what they want because Marketo sets up a smooth operational flow.
Christopher Wilcox, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Email script tokens in Marketo allow for almost endless personalization using deep integration with data in custom objects in your CRM. With some development work, we have created extremely complex emails that use a combination of ~12 variables and selections within each to keep individual contacts in our CRM updated on the latest things that matter to them most. I've never worked in an automation platform that allows that level of complexity without completely building the solution on top of the infrastructure of the platform. Marketo has it baked right in.
September 07, 2019

Marketo Review

Lisa Heay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I don't know if this is considered unusual or creative, but we have a fairly complex asset nurture program in place. When someone downloads an asset, we add them to a short nurture cadence based on their interest. Each time we check to see if the person has already viewed the other resources we're offering, and then have multi-step logic built in to add substitutions if they have. We try to segment our lists by these interests, also, so that we can be more intentional with our outbound communications.
Score 7 out of 10
Vetted Review
Verified User
We use Marketo send mass emails for our sales reps, similar to using word and mail merge. This saves them a lot of time. there are many times they are sending the same message to hundreds of prospects. Marketo allows us to set up a campaign to send these on their behalf based on trigger rules so the timing is what we want.
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