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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2606)

Attribute Ratings

Reviews

(1-25 of 85)
Companies can't remove reviews or game the system. Here's why
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use the mobile option on the landing page. Which there no easy way in Marketo landing page setting to have easy mobile version. So what I did is the same element, different sizes, one check the desktop box, and the other check the mobile box.
Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
One of the most effective ways we use Marketo is by setting up nurture streams to engage our customers. This feature allows us to automate very specific messaging to our target market(s) by setting up specific criteria. It also allows us to set up multiple touch points and set a cadence, while also moving people from one stream to another, depending on the action they take.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Creating your revenue model in Marketo and maintaining altering it on the go. I think this is something the clients really appreciate as they can made changes and Marketo is flexible enough to alter them or position them into the system.

The way leads journey can be assessed and positioned is another milestone.
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I've heard Marketo described as an email platform or email automation platform, but I would say a logic platform is a more accurate description. There's a lot you can do with smart campaigns to maintain data consistency/normalization, and correct bad data automatically when it enters the system.
Lauren Aquilino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Marketo in many different ways, but Engagement Programs have got to be my favorite. I use them to create complex email programs to nurture people through the sales cycle. Using dynamic content, one asset can be created and sent to different demographics, such as those with other language preferences.
December 06, 2019

Marketo Review

Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been using Marketo for leads assignment. Usually most of the folks rely on Salesforce but we managed to assign the leads by territory/region, and using round robin method. Also, right after assigning the leads, we created a task on Salesforce through Marketo for the SalesRep to follow on the lead.
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Implementing skip logic by using default programs within engagement streams has made a big difference in increasing engagement within nurture and conversions to MQL. Also, creating an advanced stream that runs the same set of emails in a faster cadence and moving leads to that stream once they're engaging with nurture emails has helped get more MQLs at a faster rate.
Ande Kempf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our company used a custom CRM. This integrated with Marketo, but all data/objects were stored in custom objects. We wanted to be able to display our audience's data in email communications but that is difficult to achieve with tokens and custom CRM objects. With the use of Email Tokens we were able to pull in data from custom objects into email communications.
Evan Kubitschek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use tokens to create fully template programs in a box. We use this method for webinars, speaking events, gated web content resources and our various email promotions. By using tokens, our marketing managers who aren't as experienced in the platform can simply plug in the values from the campaign brief we provide them and never see a lick of code or the WYSIWYG editor.

Using tokens in this way requires a lot of requirements gathering and upfront work, but the rewards are huge.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Velocity scripting is a great way to add scale to your work... use it to create dynamically personalized emails for each recipient by pull the content from Custom table in Marketo linked to the Person. In the custom table the content can be populated for that person from an external source in the form of a JSON object... The external source should be used across all channels so that you can have consistent messaging across channels. The Velocity Script in the emails unpack the JSON object extracting the pieces of content it need for this particular email. You will no longer need to have manually created versions of email that are aligned to segments... emails can now we personalized to each individual for true 1:1 marketing.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We have a lead flow/conversion path that has roughly 8-10 different touch points (before they become a customer). Many of these also depend on a sales person to work in Salesforce and mark particular fields to indicate interest or needed follow up. Marketo is our communication engine with data coming from Salesforce at every stage. Sales rep follow up and manual communication sending is at an extreme minimum because of our comprehensive list of workflows built in Marketo. It's reduced our need to spend time communicating with customers A TON.
September 19, 2019

Marketing Marketo

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We recently switched on Sendoso's Marketo integration. We now have begun triggering direct mail campaigns based on email engagement triggers (url clicks). This allows us to provide another touch fairly easily in a longer nurture program. Typically these touches are at the end of a sequence providing air cover for SDRs planning to follow up with these high engagement prospects.
Eugene Bogdanov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We designed and implemented lean marketing assets production approach across our global marketing organization. We created pre-defined templates for typical marketing activities like webinars and gated content, packing each type with templates for emails, landing pages, reports and automated workflows as appropriate. So, our marketers now prepare their campaigns from predefined templates in hours instead of starting from scratch each time and spending days. With little-to-no web resources.

Also, thanks to Marketo's snippet functionality, we created recursive elements like footers as dedicated elements and locked them from editing so there's no way to accidentally change things like legal disclaimers by mistake. And if we get a change request from our legal team, we change the text in one place - and it gets applied to all of our content. It is so convenient!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Marketo to provide a fun, knowledgeable series of emails to leads who have gone cold. These emails are not salesy and are full of fun, useful information that is not always even directly related to our business. Sometimes they are encouraging. Even if these mails don't result in a sale, we just hope they bring some value and fun into our customer's lives.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Most of our data stays in Salesforce, it was challenging for both to work together when Marketo's integration isn't promising apart from Lead, Contact and Account objects. It takes a day sometimes as it syncs certain number of records within certain amount of time. Grabbing data from Field Service Lighting and bring them to Contact Object so that we get the data in marketo at right time and avoid delay. It was challenging but interesting
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize customer objects quite heavily in Marketo. We have product subscription data that lives on these objects which allows us to target customers for one or multiple of our 15 different products. These objects also contain information regarding product usage which helps us determine which nurture/engagement paths to send someone through.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Marketo to set up the actual operations of an asset download, but also connect it with Salesforce and other programs. The data is important for us to store, and at the same time, the stakeholder gets exactly what they want because Marketo sets up a smooth operational flow.
Christopher Wilcox, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email script tokens in Marketo allow for almost endless personalization using deep integration with data in custom objects in your CRM. With some development work, we have created extremely complex emails that use a combination of ~12 variables and selections within each to keep individual contacts in our CRM updated on the latest things that matter to them most. I've never worked in an automation platform that allows that level of complexity without completely building the solution on top of the infrastructure of the platform. Marketo has it baked right in.
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