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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(1-25 of 84)
Companies can't remove reviews or game the system. Here's why
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Always try! There always have a different way to make thing around to get the result you looking for. And always read the Marketo doc to understand the function better.
Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
One of the biggest tips I have is to, again, familiarize yourself with the Marketo community. Learn how to best navigate it and don't be afraid to use it.I I would also suggest you have a Marketo mentor. Again, the tool is not intuitive, so learning how to do advanced automation and analysis in the tool can be difficult. I'm still learning how to use it!
October 11, 2021

Marketo is great!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Learn the Marketo email and landing page syntax. Their Marketo classes for code are very helpful when creating templates and they are important to know.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would highly recommend visiting Marketo nation and the new builds that come up as upgrade in your inboxes. Those are only helpful and can really change your experience of work and can provide you more and better quality. Do utilize your expertise and Marketo predictibility and scope to implement the solutions for your client to give them an experience of a lifetime
December 15, 2020

Flexible and Easy to Use

Jana Lass | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Document. Document. Document. Document your processes outside of marketo so that anyone could understand the thought process of how and why something was built a certain way. Use the descriptions for programs as much as possible and create good naming conventions and make sure they are followed!
Lauren Aquilino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Have a mini-audit onhand that you run through quarterly. Check on important business processes, check your CRM sync, review your database, review reports and check compliance. Be involved in the Community, because Marketo users are so willing to share their knowledge. QA, QA, QA. And create templates for your well-used Program Types. They will save you hours of building!
December 06, 2019

Marketo Review

Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Share Web Visit Activity report with the sales rep and help them know how their leads are performing. Efficiently utilization of Marketo Sales Insights and help sales team to automate several tasks and see the behavior of the leads and determine if they are ready to be contacted.
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would definitely first start connecting with other users through the community and through your local user group. Join purple select, it's their advocacy program where they share tips & tricks, general industry news, and hand out awesome swag prizes. I also highly recommend attending Summit, they have training days for newer users and amazing sessions that will teach even the most seasoned user new tricks.
Evan Kubitschek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Here are my top 5 tips:
  1. Create naming conventions ASAP and stick to them. Like yesterday.
  2. TOKENIZE ALL THE THINGS! Tokens make campaign creation and execution soooo much easier.
  3. Use segments to slice and dice your database. They're more efficient than smart lists in many cases, especially when creating mailable / un-mailable segments.
  4. Schedule smart campaigns that will affect large swathes of your database in the middle of the night on the weekend. Our most data-heavy processes run at midnight on Sunday morning.
  5. Document everything! You should have a playbook or campaign brief for every client-facing process or program in Marketo. It helps with training new users or stakeholders and forces you to organize all your thoughts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Re-examine all you processes... since you a overhauling your tech... also look at your human processes as they go hand in hand.

Some areas we had to examine (from earlier response):

Data Structure / Synchs - We have alot of custom tables in our SFDC and our previous platform Adobe Campaign took care of alot of the logic for updating values. Re-examine these work flows and shift the automation to other apps. Being a B2B company we had alot of Company specific data and Marketo is centered around Contacts/people... this also need to be rethought as that data is used for targeting and segmenting.

Templates - With more democratized access you will need to make it easier for everyone to be doing things the "right" way... standard templates for look and feel and ways of doing things

User Access - with improved usability there can be a broader user base which is great for productivity but is also means you must think about training and control and mass update procedure as Marketo has a decentralized control philosophy.

Graduated Access levels - this is manual but create levels for users to graduate to... more access has to be earned and quality of work is peer reviewed.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I don't actually have many tips and tricks for Marketo use. It's a pretty straight forward system that doesn't need a ton of workarounds. There are things that are a bit painful now (like looking at HTML code for an email and trying to edit it in the window) that require an accessory program or plugin to help, but no real tricks to learn.
September 19, 2019

Marketing Marketo

Score 9 out of 10
Vetted Review
Verified User
Incentivized
One built in advantage to Marketo is that its been around for some time and there are plenty of 3rd party consultants to leverage. There is no harm in outsourcing tasks that such as email or landing page template design. Marketo even has their own services https://www.marketo.com/why-marketo/services-and-support/services/. Folks new to Marketo often feel they are on their own when really they have a ton of options.
Eugene Bogdanov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
1. Utilize the power of program performance report to stay on top of pipeline created, revenue won and number of opportunities your marketing campaigns generate. You can slice-n-dice these metrics by regions, channels, products and virtually any attributes you can think of. This lets you stay on top of which campaigns do work vs which don't so you can make informed and unambiguous decisions on where your marketing dollars should go to.

2. Use the power of automated Nurturing Streams. It's the thing that differentiates this tool from others and helps you focus on content production rather than having to re-think the distribution logic once you add a new email to your nurturing chain.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The most valuable thing you can do is get yourself involved in the Marketo community and familiarize yourself with Marketo's thorough documents. I would not pay for a training service if it was not provided to me for free as you can learn everything you need to know through the documents Marketo provides as well as by communicating with other users on the support forum.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you have any question, post it on Marketo Community and you will find some user to help you with it. Tokens are very power full, email/field tokens, program level tokens to velocity scripting, Its really power if you can make the best use of it. I would recommend learning more about tokens as it can bring personization to next level.
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Start small with simple trigger campaigns using Marketo forms and landing pages. Then move on to more advanced flow steps within your trigger campaigns. Send batch emails to a subset of your database to better understand smart list criteria. Take the time to get to know smart list filters as they can sometimes be confusing.
Christopher Wilcox, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Get creative. The core functionality of Smart Lists is incredible, but only if you think creatively about how you can read and manipulate your data in order to enable your instance. Getting good at advanced filter logic, and using choices in flow steps creatively can usually serve to consolidate many one-off programs into a single task in Marketo.
September 07, 2019

Marketo Review

Lisa Heay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I can’t emphasize this one enough: use global tokens. Take the time to understand the hierarchy of tokens and how they’re inherited down the folder tree. You’ll thank yourself later when you need to update your company address across multiple landing pages and email assets. Or the copyright year every January. Trust me, I’ve seen it done manually. If you plan your folder structure and tokens appropriately, updating the copyright year should be about a 30-second task.
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