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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Oleksandr Torlo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At Intelza, we developed a voice robot service. One of the directions was a project that automated calls to customers after visiting our client's websites, and these calls were made according to certain conditions. Then I ran into Marketo, which was used by the customer. We made automation using this tool and then began to offer a turnkey solution to our other customers.
  • Flexible analytics system.
  • Access to the necessary objects and events by API.
  • Excellent reports on everything you need.
  • The entry threshold is quite high and you need to spend a lot of time studying the materials.
  • API documentation is sometimes incomprehensible.
First of all, Marketo is not a system for small businesses. Our clients already had experience with it, as well as trained and dedicated employees who constantly worked with Marketo. And if you have the resources to implement and maintain such a system, then it will be quite easy to further increase the automation of interaction with customers on it.
Email & Online Marketing (9)
85.55555555555556%
8.6
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
90%
9.0
Landing pages
80%
8.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
80%
8.0
Lead Management (4)
97.5%
9.8
Lead nurturing automation
90%
9.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (3)
96.66666666666666%
9.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
90%
9.0
  • ROI
  • CPA cost lowerance
  • Processes improvements
They have answered all my questions quickly and a very understandable. Great support team, I'm very satisfied.
The interface is quite useful, but documentation needs to be improved.
The total cost is a little bit higher than we expected.
2
This was me (product manager) and the CEO of the company.
2
- Analytical mind
- Product management experience
- Customer development experienct
- Customer support experience
  • Customer segments analysis
  • Marketing campaigns planning
  • Marketing campaigns performance analysis
  • AI analytics for marketing campaigns
  • Outsourcing of all the marketing activities
It's perfect tool for modern Marketing Manager
No
  • Product Features
  • Product Reputation
A few of my friends strongly recommended trying Marketo.
Nothing, I'm satisfied with the process of evaluation and selection.
Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.
February 03, 2022

Feedback

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Adobe Marketo Engage for Digital Marketing. Basically, my work with the [Adobe] Marketo [Engage] tool is to Create programs and campaigns, and also the lead management and event management is there. I also work on the reporting.
  • Campaign Creation
  • Emails
  • Reporting
  • List
  • Reporting. We cannot create the views at the time of fetching reports and it is really hard to as we just need data for the few columns.
  • Static List
  • Manually putting the emails into the SL and get them load
The first best thing about marketo is it give the complete details even the small ones after any emails get send.
Email & Online Marketing (8)
87.5%
8.8
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
90%
9.0
Mobile optimization
100%
10.0
Email deliverability reporting
50%
5.0
List management
60%
6.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (1)
100%
10.0
Social sharing and campaigns
100%
10.0
Reporting & Analytics (3)
40%
4.0
Dashboards
50%
5.0
Standard reports
50%
5.0
Custom reports
20%
2.0
Platform & Infrastructure (2)
100%
10.0
Role-based workflow & approvals
100%
10.0
Integration with Salesforce.com
100%
10.0
  • It fulfills the company need.
  • Easy to use and the outcome is very appericiated
Because it is really good product.
Very user friendly.
I did not purchase it by my own.
It is because very less time it happens that it is not working
Satisfied
Digital Marketing
Development and HTML
  • Probably not sure
  • By Automation
  • Interactive
  • Automation
For me Company does this. I am a user for Marketo since 2 years.
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
Hypothetical
  • Implemented in-house
No
Change management was a big part of the implementation and was well-handled
  • Lists
yes
  • Online training
  • in-person training
  • no training
Highly skilled trainer
Explanation was real good
because Marketo docs provide such a deep dive
Not Sure
Not Sure
No - we have not done any customization to the interface
No - we have not done any custom code
Not Sure
Company is responsible for that.
No
Not exactly
  • Email Creation
  • Fetching Reports
  • There are no customization in Report Section
Yes
Very well
Very well Scalable
  • Salesforce
  • FormBox
  • Power BI
I have the knowledge so it was quite easy for me.
No
  • File import/export
  • Javascript widgets
  • ETL tools
  • AppExchange or similar marketplace
Easy for me
It will make the task much easier to fetch and filter the data
Not Sure
Not Sure
Not Sure
Not Sure
Yes
yep
  • need not to refresh after making the changes
  • Custom column in report section for fetching the data
No
No
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