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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (914)
    8.7
    87%
  • List management (936)
    8.6
    86%
  • Email deliverability reporting (939)
    8.0
    80%
  • Standard reports (921)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.6
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2578)

Attribute Ratings

Reviews

(1-25 of 1120)
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Sumit Thorat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • I like its user-friendly and intuitive.
  • Allow us to create personalized, targeted marketing strategies.
  • Overall, improve the customer experience.
  • A bit expensive, especially for smaller companies.
  • Otherwise, all of the features are fantastic and simple to use.
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Trigger campaigns
  • Personalized content
  • Metrics and analytics
  • Salesforce integration
  • API integrations
  • Custom campaign development
  • Design Studio
  • Lead Database
  • Community
  • Form CSS - make it easier for everyone to modify
  • Landing page guided templates
  • More flexibility for email editor
  • More design options for customization
  • More Salesforce sync customization/visibility
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Complex flows
  • Form management
  • Data value change based triggers
  • I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
  • AI would be a wonderful addition to their offerings
  • Better account management
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Segmentation
  • Nurture and Drip Campaigns
  • Analytics and Reporting
  • Lead Generation
  • Overall, it can be hard to onboard new users, as there is a lot to learn
  • Integrations with other platforms in our stack
  • Overall, email deliverability in B2B is challenging
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • No software comes close to Adobe Marketo Engage when it comes to analyzing user interactions
  • The A/B tests are easy and properly optimized.
  • The data models are quite intriguing
  • It took me while to grasp the analytics set-up
  • While targeting is great, there are limitations on the things you can target in the email flow
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It ability in tracking user behavior is impressive.
  • We can create workflows to track leads depending on lead behavior and how they respond to our emails or automated messages.
  • Its segmentation tools allows us to divide our leads into distinct categories, like by project type, location enabling us to send hyper-targeted messages.
  • It has simplified our A/B tests on our email campaigns processes by allowing us to set up and analyze A/B within the platform
  • Cost
  • It could offer more advanced content personalization options. For instance, the ability to dynamically generate content blocks within emails or landing pages based on a lead's specific interests or past interactions would take personalization to the next level
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Custom weights percentage to the key touchpoints
  • The datasets have a high level of complexity allowing to creating very interesting data models.
  • Integration with Salesforce
  • There can only be a handful of touchpoints so your funnel can't and be more creative in order to adapt to the ever changing business needs
  • In my experience, customer service takes a bit of time to answer
  • In my opinion, the website is very old-school, not in a very engaging way. A better design with go a long way.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Dynamic content
  • Clear, organized UI
  • Great preview mode
  • The ability to filter in any way you choose. This also helps when troubleshooting.
  • The way analytics are set up can be a bit confusing and clunky
  • Not being able to target things in the email flow (eg custom objects, etc)
  • Marketo send times can delay quite a bit at times
September 21, 2023

Integration Provider.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • API Authentication is easy to manage. Issuing asynchronous credentials (Client ID & Identity codes) help managing authentications and permissions for our clients at their own pace and independently of their integration system's availability.
  • Program steps and statuses - make it simple to define the lead's journey as a forward motion and hedge against potential update errors taking them "back."
  • Duplicate management - too much room for allowing duplicate records, and from what we hear from our customers, de-duping can be cumbersome.
  • Custom objects are complicated to build scalable integrations with.
September 13, 2023

Adobe Marketo Engage Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • As I mentioned, it definitely give us a little bit better insight of exactly not only WHO the customer is, but provides detailed Lead Scoring. It's much more helpful for us to see the full journey of somebody clicking through exact touch points on our website to lead them to where we want them to go to, and provide the best experience through the website, as well as through email. So if there are different domains or different reasons why they actually are our customers, like our returning students, we actually provide them with better insights into that.
  • Easy way to set-up Programs, i.e. Welcome Series
  • Marketo back-end user experience is lacking search capability and it's is outdated
  • I've been a Marketo user for over a year because of the exposure to various platforms. I do think a big improvement could be made in the area of the user experience on the back-end user. It's definitely something that seems like it's being stuck in the very early 2000s. And yes, it's a very powerful tool. It has a lot of different little pockets that you can definitely tap into and I understand there was an upgrade just recently. I actually feel a small thing like uploading an image right now, it's an extra click, which as a marketing user, you do want to always limit the click. So now within the newer experience, it seems like it makes more obstacles for me to actually jump into the simple thing like uploading the image. Before the update it was little bit more clunky and was more boxy, but it was quicker. So I feel like Marketo could definitely improve upon overall structure and the UX just for the user.
  • It's very simplified, yet I feel like there's still lots of room for UX improvement and reporting. I think reporting would be another reason. It provided insights and you can kind of go and play with that, but I do think things could be done a little bit better.
September 12, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Marketo does a lot of things well. I think the Munchkin code is definitely amazing. You know, the website tracking the level.
  • I think its strength is also the integrations. I've been a Salesforce CRM user, and I think Marketo Salesforce integration is the best in the business.
  • Marketo is also easy to use for end users. The interface, the drag and drop, the natural English language, for filters, triggers. It definitely works well.
  • I've used Marketo even before it was Adobe. And when Adobe bought Marketo, there were high expectations that it would be integrated very well with the rest of the Adobe platforms. For example, take Adobe Analytics, but Marketo doesn't talk to them natively. You have to be really creative to make that work. I think that's one of the pain points is that they have a good partner ecosystem, but still, the basic stuff is missing. Custom activities and custom events are something that makes Marketo so unique. And the use cases, and the problems it solves, are amazing. But it's annoying when tokens are such a good feature and you can't use tokens for custom fields in the custom activities and events.
  • RCE, a fantastic idea, but the UX is from the 1980s. It makes it so hard for to present a dashboard to my senior leadership. There is a wealth of information which is just not usable. I know that there's Marketo Measure, but it's an expensive add-on vs native functionality.
September 12, 2023

Adobe Marketo Engage Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It does work very well with a lot of information, which is a huge pro for us.
  • It allows a lot of customization. You can create custom fields and custom objects, so that it's not that you only use out-of-the-box features. You can also integrate some of your own things.
  • The first thing that comes to my mind is mass approval of emails, because right now you need to go to every email separately and approve it manually. It would be nice to have bulk approval.
  • There are some bugs that have been apparent for months and years. Example, sometimes when you check a preview of email, it shows some kind of error and you need to refresh the page several times. It would be nice if it would be fixed.
September 12, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • One aspect I like is Marketo Sales Insights. That's my favorite feature because I like it when you can visualize things and make it easier for non-marketer people. It just is very intuitive and straightforward for the end users who are the salespeople to use.
  • Lead lifecycle management in Marketo is a very grand project, which we are at this stage in my current company. We are far off from deploying by about a few months, but that's my second favorite thing.
  • I think the only complaint is about the UI/UX aspect of Marketo. We are training non-technical and non-marketer users to use Marketo, and typically you would have a marketing operations team who's running those campaigns, but we have the email marketers themselves running them. So we have had a couple of complaints that it's not intuitive to navigate within the platform. That's something I would like to see a major improvement on is just to modernize the platform a little bit.
September 12, 2023

Adobe Marketo Engage Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The UI in Marketo is very good. I think that the landing page builders and form builders are very easy to use. I think it gives you complete autonomy to really do whatever you want instead of a typical marketing automation platform that's drag-and-drop and limited. Marketo is very unlimited in what you can do, which is my favorite part about it.
  • I'm not too sure. I don't have too much trouble using Marketo or have any negative feedback for it.
September 11, 2023

Adobe Marketo Engage Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • It particularly integrates with salesforce.com very well. I do enjoy that.
  • You can find the history. It's easy to find activity history on an individual person.
  • The filters are phenomenal and just the wealth of data.
  • Lead Scoring
  • Lead Nurturing
  • Passing of info to Sales
  • So that would be Marketo integration with Dynamics. So with Salesforce it's a 10 out of 10, and with Dynamics it's about a 4 out of 10. So there are several things that the dynamics version cannot do that the Salesforce version can do.
  • The Native Sync with Dynamics...headache
September 11, 2023

Adobe Marketo Engage Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • I think Marketo does a lot of things particularly well as it pertains to email and having the ability to really get very detailed and particular for very different use cases. It kind of has the ability to do everything. You have to learn how to do it yourself, but it does enable you to really do any sort of email marketing campaigns in any fashion, in any sort of journey that you need. So it's very customizable.
  • I think training and ease of use. There's a very large learning curve. I think getting some of our marketers up and running on Marketo takes typically a very long process just to get them fully trained on even just sending emails. It's one of the more difficult ESPs I've ever used. It functions great and it has a lot of features available, but just learning all of those features takes a lot of time. I'm a power user and I've been on the product for six years now and there's still a lot about the product that I don't know and that I'm still learning. So I think you just have to have a very technical mindset to be able to use the product when a lot of people are more marketers and just not used to doing some more customizable really tech oriented roles.
September 11, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Definitely engagement. I would say lead engagement not so much onto lead management or database management because there are quite a few things that we have challenges with. But with lead engagement and lead generation, it's an awesome tool.
  • Definitely database management. When it comes to database management, not just me being a digital marketing specialist. I've been having challenges dealing with duplicates, merging duplicates, managing duplicates, and a lot of people coming in, personal emails, business emails, all of that. So database management would be the biggest challenge I think that everybody's facing in Marketo or in general. I think in our marketing automation tool as well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Reporting
  • Email programs
  • Nurturing
  • Flexibility of email and landing page template creations
  • Event management
  • Scoring and Lifecycle
  • Please make the UI more user friendly
  • Landing pages should have a 'Used By' and 'created by' details
  • Tokens should have a 'used by' method to track back
  • Spam leads and reasons need to be more detailed
  • Spam trap in emails should be a default functionality
  • Email scanners clicking email links should not be part of email performance or link performance reports
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Smart list building
  • Folder structure/organization of programs
  • Live chat support
  • System slowness at times
  • Issues with duplicate contacts
  • Seemingly unresolvable sync errors w/ SFDC
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling sends on time
  • Vast storage for image files
  • Very intuitive platform for ease of use
  • There tends to be random errors when engaging with the platform, requiring constant refreshing of the browser.
  • The platform can slow down significantly at certain times, where you would need to wait for the program to finish loading before the next action can be completed.
  • When left idle for some time, there is no pop-up letting you know you need to log in until after certain actions are completed. Thus you could be building something, take a break, come back, add additional items, only to have to refresh and possibly lose any work that was added after being idle.
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