Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
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Video Reviews
4 videos
Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
Pricing
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For the latest information on pricing, visithttps://business.adobe.com/products/mar…
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- Premium Consulting/Integration Services
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- Competitors
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- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Security |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.
Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews From Top Reviewers
(1-5 of 1144)
Marketo Engage: The Solution for Enterprise-Grade Marketing Automation
Rating: 7 out of 10
November 20, 2024
MD
Vetted Review
Verified User
2 years of experience
- Design Studio provides a easy-to-use and highly customizable platform for the creation of unique landing pages, emails, and other branded assets.
- Smart Campaigns make it easy to build and batch campaigns, manage, nurture, and score contacts, and automate several marketing processes
- Analytics allow you to analyze the performance of multiple Programs and engagement streams in relation to each other
Cons
- Analytics are comprehensive but the ease of use is lacking. There is a strong learning curve for new users or those new to the Adobe product ecosystem.
- User experience of sorting through Smart Lists and customizing field + column layout is a bit clunky
- It can be difficult to track form submissions by individual at an aggregate level.
Good interface with interesting set of capabilities
Rating: 9 out of 10
November 20, 2024
FF
Vetted Review
Verified User
1 year of experience
- Email editing
- Personalization
- Lead management
- Purchase Funnel Management
Cons
- Public web version of the emails as default (just like Mailchimp)
- Integration with other CRMs
- Ease of setup (initial setup)
Best marketing tool for businesses
Rating: 9 out of 10
November 22, 2024
JS
Vetted Review
Verified User
5 years of experience
- enable real-time view of how your campaigns are performing
- marketo allows to create and personalize landing page and email templates
- easy to use for begginers
Cons
- it is expensive
- sometimes the platform hangs
Adobe Marketo Engage is great for your creative needs
Rating: 10 out of 10
November 20, 2024
CP
Vetted Review
Verified User
6 years of experience
- Capture lead data
- Allows the freedom to create your own templates
- Provides a robust playground for marketing automation
Cons
- Update the functionality of landing pages
- Update the functionality of forms
- Update the functionality of tokens
Using Adobe Marketo Engage helps us to simplify and enhance our contacts with new customers
Rating: 8 out of 10
November 01, 2024
SL
Vetted Review
Verified User
3 years of experience
- has a wide ranging marketing automation tools
- it simplifies marketing operations
- can customize the overall customer experience
Cons
- complicated to use and is expensive
- importing data can lead to duplicates which aren't automatically removed
- sometimes the program hangs and some analytical data is missing