Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
About TrustRadius Scoring
Score 8.3 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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Marketing

7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features

Lead nurturing (846)

8.5
85%

List management (860)

8.4
84%

Email deliverability reporting (1474)

7.9
79%

Standard reports (846)

7.5
75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.8
78%

Lead Management

8.3
83%

Campaign Management

7.7
77%

Social Media Marketing

7.3
73%

Reporting & Analytics

7.2
72%

Platform & Infrastructure

7.9
79%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.8.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Comparisons

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Reviews

(1-25 of 1025)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Marketo can automate my campaigns and increase my efficiency in managing multiple campaigns.
  • With Marketo, I m getting more leads at low cost.
  • I can make a proper reports of my work with a single click. Marketo has a very great feature to create a PPT of my reports.
  • There should be some more dynamic options to create a landing page for any campaign.
  • Marketo should work on form functionality.
  • The UI of Marketo has been looking the same for a long time. They should try new themes or UI designs to bring something new to users.
Patel Ghurama | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Through marketing automation, we've been able to create, automate, and measure campaign effectiveness across channels.
  • Engage our customers through relevant targeted email campaigns with behavioural triggers and automation.
  • Marketing analytics helps to analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Boost engagement and growth with marketing automation.
  • The Reporting of Analytics is not in the best shape.
  • Sometimes the system is slow to load and refresh more so when trying to pull down a large number of data at ago.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Tracking bounced emails
  • Simplified modules for creating new emails
  • Simple search feature
  • More usage customization in terms of visual elements
  • Ability to auto clean up and format created items
  • Better cross-platform abilities
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Lead Lifecycle - Helps us to identify prospects in different stages of their buyer journey and report on it.
  • Lead Scoring - Helps us to qualify leads according to their behavior and demographics.
  • API - With a powerful API environment, we create the best-in-class integration with all the platforms, including our own database.
  • UI / UX - Has some bugs and is a bit slow as well.
  • Support - The quality of the support has degraded over time, so we will be looking forward to having some good resources to help us solve our issues.
  • API - Giving more flexibility to the areas that we cannot use API to extract in bulk.
June 25, 2022

WYSIWYG in Marketo

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Email production, sending, and testing.
  • Form creation.
  • Lead scoring.
  • Multiple integrations (SFDC, On24, Openprise, etc.)
  • Clunky UX.
  • Bugs and customer service.
  • Analytics dashboards could be built out more.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Folder management
  • Automations
  • Ease of use
  • Analytics aren't terribly comprehensive and sometimes doesn't load correctly
  • Can't access the HTML of individual emails (only templates)
  • How certain filters and triggers are labeled is very confusing
  • You can't use a keyword search for images unless you are in the correct folder (versus being able to search across ALL image folders)
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Great integration with Salesforce CRM
  • The ability to clone campaigns quickly
  • Dynamic content is a great feature to personalise content for different segments.
  • The use of tokens to simplify processes
  • Poor form builder - very clunky.
  • Poor landing page builder - very unintuitive.
  • Can be slow at times (especially when you have lots of smart lists).
  • Very limited reporting and analytics - needs feature updates.
  • Revenue Explorer loads as slowly as if I was using dial-up.
Rohit Barhe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Building Smart Lists / Segments
  • Flow Actions
  • Smart campaigns are efficient and very helpful in operating critical tasks
  • Reporting
  • Lead Management
  • Reporting can be improved.
  • While editing columns under view people, there should be an option in the pop-up to rearrange the columns according to user needs.
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • I like the automatic email send-out function. And after the email is out, you can track which link people click on.
  • I like the form tracking feature too. It's really useful to have a hidden field on the form, so that we can use it to track different lead backgrounds.
  • I also like the report feature, it has a lot of different types of reports to show us which work and which do not.
  • For the subscription on the report, there is always errors in it. The people we put in for subscription always complain that they have not received any reports in their email. We have contacted the customer service to find out why. It is because the report is too big and the back end only has limited time to process the reports.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Marketo customer support team is super responsive and always ready to help.
  • Marketo's simple and easy user interface is amazing and very easy to use.
  • Amazing dashboards and reports features are very informatics.
  • Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.
  • There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • I think the structure and overall usability of smart campaign are very good
  • I am a big fan of the new experience look, feel and layout
  • I am a fan of the structure for forms. Having used Pardot and MC these are a good and welcome relief.
  • Having a functionality for forms that is similar to a snippet with regards to the approval process would be a massive help.
  • Increasing the number of custom program member fields would be great.
  • Fixing the "saving" bug when working within smart lists
  • Potentially some form of drag and drop or canvas area for when creating engagement programs. This could be very helpful especially when the nurture is quite complex.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Email creation and program management.
  • Web activity tracking.
  • Email and content creation tools and warehousing.
  • Ability to drill down on reports is non-existent.
  • Lots of bugs in email editor.
  • Organization of programs and folders is cumbersome.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Great for lead scoring
  • Advanced integration with salesforce
  • Central place of truth for lead tracking
  • Not as intuitive as other competitors
  • Can be confusing if you’re not properly trained
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • AI Driven Audiences
  • Personalized Touch points
  • Campaign Cloning
  • Account Based Marketing
  • The user interface of Adobe Marketo Engage has room for improvement to make the tool easier to use and understand.
  • Compared to tools like HubSpot, Marketo requires much more training and is less intuitive.
April 29, 2022

Great software!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A wide variety of email templates allows the user to be creative in designing newsletters.
  • You can implement a lead scoring system to nurture leads before you assign them to your sales team.
  • After a campaign has been sent out, there are a wide variety of reports you can run to track the customer's interaction with your newsletter.
  • Better integration with other software's.
  • Implementing photos into newsletters can make them come out as blurry.
Mithil Patel | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • User experience and the design of the platform is very good
  • Customer support and research library
  • Brand presence and networking opportunities are good
  • I think there is some room for improvement in terms of competitive pricing
  • The tool sometimes has bugs and I wish there was a more clear product road map
  • The platform can get complex at times if you do not have previous experience with an enterprise level tool.
April 26, 2022

Great Asset!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Organized well.
  • Is very adaptable to company and job function.
  • Offers a variety of tools.
  • Runs slow sometimes.
  • Is changing so often that it is difficult to ever become an expert on it.
  • Isn't thorough enough.