Marketing Automation made easy with Adobe Marketo
Adobe Marketo Engage has helped us improving overall customer retention and engagement. As an e-commerce brand we should use dynamic …
Adobe Marketo Engage
Top Rated
Adobe Marketo Engage
Overview
Recent Reviews
Reviewer Sentiment
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Awards
Popular Features
View all 26 featuresList management (852)
8.5
85%
Lead nurturing (837)
8.5
85%
Email deliverability reporting (1467)
8.2
82%
Standard reports (836)
7.6
76%
Reviewer Pros & Cons
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Pricing
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What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
What is Pardot?
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Features Scorecard
Email & Online Marketing
7.9
79%
Lead Management
8.5
85%
Campaign Management
7.7
77%
Social Media Marketing
6.6
66%
Reporting & Analytics
7.4
74%
Platform & Infrastructure
7.8
78%
Product Details
What is Adobe Marketo Engage?
Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Downloadables
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- HubSpot Marketing Hub
- Pardot
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket
- Experiture Marketing Platform
- V12 Data
- SharpSpring from Constant Contact
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market (Salesfusion)
Adobe Marketo Engage Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Comparisons
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Frequently Asked Questions
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
What are Adobe Marketo Engage's top competitors?
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
What is Adobe Marketo Engage's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
Who uses Adobe Marketo Engage?
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
Reviews and Ratings
(2296)
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- Account Based Marketing
- Analytics
- Engagement
- User Interface
- Pricing
- Spam checker
- Easily build and automate marketing campaigns.
- Delivers personalized user experience with active listening and triggered content.
- Boost engagement and growth with marketing automation.
- Adobe Marketo Engage is a very powerful and innovative tool that has really transformed our organization by boosting engagement and growth with marketing automation. For my experience I have not encountered any negative experience.
May 09, 2022
A Marketing Must Have!
- Great for lead scoring
- Advanced integration with salesforce
- Central place of truth for lead tracking
- Not as intuitive as other competitors
- Can be confusing if you’re not properly trained
May 03, 2022
Great Account Based Marketing Tool
- AI Driven Audiences
- Personalized Touch points
- Campaign Cloning
- Account Based Marketing
- The user interface of Adobe Marketo Engage has room for improvement to make the tool easier to use and understand.
- Compared to tools like HubSpot, Marketo requires much more training and is less intuitive.
April 29, 2022
Great software!
- A wide variety of email templates allows the user to be creative in designing newsletters.
- You can implement a lead scoring system to nurture leads before you assign them to your sales team.
- After a campaign has been sent out, there are a wide variety of reports you can run to track the customer's interaction with your newsletter.
- Better integration with other software's.
- Implementing photos into newsletters can make them come out as blurry.
- User experience and the design of the platform is very good
- Customer support and research library
- Brand presence and networking opportunities are good
- I think there is some room for improvement in terms of competitive pricing
- The tool sometimes has bugs and I wish there was a more clear product road map
- The platform can get complex at times if you do not have previous experience with an enterprise level tool.
April 28, 2022
A marketing automation tool that is perfect for B2B
- Account-basedd marketing
- B2B lead generation
- User engagement
- Smart programs
- Fast integration
- Adding multiple channels
- Reducing the price of the product
April 26, 2022
Great Asset!
- Organized well.
- Is very adaptable to company and job function.
- Offers a variety of tools.
- Runs slow sometimes.
- Is changing so often that it is difficult to ever become an expert on it.
- Isn't thorough enough.
April 21, 2022
My favorite Marketing Automation platform to date
- User Interface - easy to use
- Providing Training/Resources - learn online easily
- Marketing Nation Community - a lot of supportive people and help
- More advanced reporting so that a 3rd party tool isn't needed
- Dynamic content and snippet features
- Landing page and email builders
- Ability to clone assets, automations, entire campaigns
- Ability to customise links for assets
- Marketo Sales Insight should be a native feature
- Email builder could be improved to have more out-of-the-box modules
- Email programs
- A/b testing
- Salesforce integration
- Reporting of email programs. We have to report for individual emails, but no dashboard or reports for programs that have multiple emails.
- Building out an email template and layout. The options and customization lacks compared to Act-On.
- Managing the many folders in marketing activities. I wish it was cleaner and the user interface was improved.
April 12, 2022
Adobe Marketo Engage: the ultimate B2B marketing tool
- Lead Management
- Email Content Blocks framework
- API Integrations
- Account Based Marketing
- More flexibility on the filters of the campaigns
- Possibility to work with files (import/export)
- Reduce some of the limitations on the number of marketing objects, such as max. of engagement programs (100) or max. number of Segmentations (20)
April 11, 2022
Industry Standard SAAS
- Reliable platform.
- Industry standard.
- Templatization with ease.
- Loads slowly.
- UI is not user friendly.
- Error warning comes after you activate a campaign, could come before while importing data.
April 09, 2022
Brief review for Adobe Marketo Engage
- Audience generation
- Email configuration
- Email deployment
- Audience segmentation
- Response tracking
- Audience updation for DNC
- More complex segmentation
- More area for adding customized email templates
- More area for sending more dynamic email templates in form of different blocks
March 31, 2022
Review of Adobe Marketo Engage
- WSIWYG editor for emails. Easy to pick up and learn for our creative team, while myself and my team can get into the weeds and edit code, troubleshoot advanced issues
- Easy segmentation-no SQL needed (although I know it), yet the logic lets you apply and/or filters at your discretion, with parentheses it makes it possible to use complex segments
- Reporting templates- Easy to pull basic metrics, email link performance, etc. as those are default report options upon creation
- Dynamic emails-Can't edit code!
- Code editing in general-some features like CTA text color are only editable in code, and the HTML is pretty messy in my opinion.
- SUPER BUGGY- constantly having to refresh the page, make edits a second time b/c they didn't save, etc.
- Not being able to delete assets being used by other things ( fields, segmentations, etc.). Most of those assets using them are archived, so I have to go into each individual asset, delete or edit it, then make changes or delete the thing I started with. Total pain and ridiculously time-consuming from my experience.
- Limited amount of segmentations per account.
March 30, 2022
Top notch Marketing Automation Platform
- User Friendly
- High level of personalisation.
- Reliable
- Scalable
- Email scripting (velocity).
- Landing Page templates (should be like email templates).
- Workspaces capabilities (cloning assets).
March 24, 2022
Great for Email Marketing!
- Great at reporting analytics.
- Easily configurable.
- Easy to send mass emails.
- UI is from the 90s, desperately needs an update.
- Building emails in Adobe Marketo Engage is difficult.
- Uploading images to marketo is a huge pain.
March 24, 2022
A vast and useful platform - more than I was expecting
- Simplicity of use.
- Analytics
- Tokens make life easier.
March 24, 2022
Effective for a mid-large sized organization!
- Email content automation and personalization.
- Lead management using automated workflows to update lead information.
- Lead scoring by tracking activity and inactivity.
- Integrations with marketing, analytics, and CRM platforms.
- Bulk actions are difficult.
- Difficult to download campaign, targeting, tokens information. There should be features to download campaign criteria like Smartlists, tokens, etc so that they can be shared in a report format for stakeholder reviews.
- Third party and marketing platforms integrations are limited.
- Content analysis is limited, reports like heatmap analysis on emails, etc could be helpful.
- A/B test and report functions are limited.
March 15, 2022
Marketo delivers what it promises!
- Email campaigns.
- Lead scoring.
- Analytics
- Platform speed.
- Improved UI.
March 09, 2022
Top-notch Marketing Automation
- Marketing automation
- Analytics and reporting
- Segmentation and personalisation
- Design and UX
- Forms
March 03, 2022
Marketo Makes Everything Easy!
- Analytics
- Design
- Email targeting
- Nothing!
February 18, 2022
Marketo, big potential, marketing automation hero
- Customized nurturing flows
- Multi language emails and forms
- Database management
- Analytics, not so good yet
- Ease of use, it could be more user friendly
- Speed, sometimes its slow
February 18, 2022
Automate your interactions with users!
- Flexible analytics system.
- Access to the necessary objects and events by API.
- Excellent reports on everything you need.
- The entry threshold is quite high and you need to spend a lot of time studying the materials.
- API documentation is sometimes incomprehensible.
February 17, 2022
Automation Marketing That Delivers
- Marketing automation
- reporting features/ analytics
- easy to run marketing campaigns
- meets our organizations requirements
- The user interface could use an upgrade
- Difficult to learn/ not the most user friendly