Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
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Score 8.2 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

A Marketing Must Have!

8 out of 10
May 09, 2022
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
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Great software!

9 out of 10
April 29, 2022
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
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Review of Adobe Marketo Engage

7 out of 10
March 31, 2022
We use Adobe Marketo Engage primarily for on-going email journeys and ad-hoc email sends across 2 Marketo instances, B2C on behalf of a …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 26 features

List management (852)

8.5
85%

Lead nurturing (837)

8.5
85%

Email deliverability reporting (1467)

8.2
82%

Standard reports (836)

7.6
76%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.9
79%

Lead Management

8.5
85%

Campaign Management

7.7
77%

Social Media Marketing

6.6
66%

Reporting & Analytics

7.4
74%

Platform & Infrastructure

7.8
78%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

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Frequently Asked Questions

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

What is Adobe Marketo Engage's best feature?

Reviewers rate Triggered drip sequences highest, with a score of 8.9.

Who uses Adobe Marketo Engage?

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews

(1-25 of 1016)
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Bruno Mostafa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easily build and automate marketing campaigns.
  • Delivers personalized user experience with active listening and triggered content.
  • Boost engagement and growth with marketing automation.
  • Adobe Marketo Engage is a very powerful and innovative tool that has really transformed our organization by boosting engagement and growth with marketing automation. For my experience I have not encountered any negative experience.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Great for lead scoring
  • Advanced integration with salesforce
  • Central place of truth for lead tracking
  • Not as intuitive as other competitors
  • Can be confusing if you’re not properly trained
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • AI Driven Audiences
  • Personalized Touch points
  • Campaign Cloning
  • Account Based Marketing
  • The user interface of Adobe Marketo Engage has room for improvement to make the tool easier to use and understand.
  • Compared to tools like HubSpot, Marketo requires much more training and is less intuitive.
April 29, 2022

Great software!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A wide variety of email templates allows the user to be creative in designing newsletters.
  • You can implement a lead scoring system to nurture leads before you assign them to your sales team.
  • After a campaign has been sent out, there are a wide variety of reports you can run to track the customer's interaction with your newsletter.
  • Better integration with other software's.
  • Implementing photos into newsletters can make them come out as blurry.
Mithil Patel | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • User experience and the design of the platform is very good
  • Customer support and research library
  • Brand presence and networking opportunities are good
  • I think there is some room for improvement in terms of competitive pricing
  • The tool sometimes has bugs and I wish there was a more clear product road map
  • The platform can get complex at times if you do not have previous experience with an enterprise level tool.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Dynamic content and snippet features
  • Landing page and email builders
  • Ability to clone assets, automations, entire campaigns
  • Ability to customise links for assets
  • Marketo Sales Insight should be a native feature
  • Email builder could be improved to have more out-of-the-box modules
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Email programs
  • A/b testing
  • Salesforce integration
  • Reporting of email programs. We have to report for individual emails, but no dashboard or reports for programs that have multiple emails.
  • Building out an email template and layout. The options and customization lacks compared to Act-On.
  • Managing the many folders in marketing activities. I wish it was cleaner and the user interface was improved.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Lead Management
  • Email Content Blocks framework
  • API Integrations
  • Account Based Marketing
  • More flexibility on the filters of the campaigns
  • Possibility to work with files (import/export)
  • Reduce some of the limitations on the number of marketing objects, such as max. of engagement programs (100) or max. number of Segmentations (20)
Karan Ramani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Audience generation
  • Email configuration
  • Email deployment
  • Audience segmentation
  • Response tracking
  • Audience updation for DNC
  • More complex segmentation
  • More area for adding customized email templates
  • More area for sending more dynamic email templates in form of different blocks
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • WSIWYG editor for emails. Easy to pick up and learn for our creative team, while myself and my team can get into the weeds and edit code, troubleshoot advanced issues
  • Easy segmentation-no SQL needed (although I know it), yet the logic lets you apply and/or filters at your discretion, with parentheses it makes it possible to use complex segments
  • Reporting templates- Easy to pull basic metrics, email link performance, etc. as those are default report options upon creation
  • Dynamic emails-Can't edit code!
  • Code editing in general-some features like CTA text color are only editable in code, and the HTML is pretty messy in my opinion.
  • SUPER BUGGY- constantly having to refresh the page, make edits a second time b/c they didn't save, etc.
  • Not being able to delete assets being used by other things ( fields, segmentations, etc.). Most of those assets using them are archived, so I have to go into each individual asset, delete or edit it, then make changes or delete the thing I started with. Total pain and ridiculously time-consuming from my experience.
  • Limited amount of segmentations per account.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Email content automation and personalization.
  • Lead management using automated workflows to update lead information.
  • Lead scoring by tracking activity and inactivity.
  • Integrations with marketing, analytics, and CRM platforms.
  • Bulk actions are difficult.
  • Difficult to download campaign, targeting, tokens information. There should be features to download campaign criteria like Smartlists, tokens, etc so that they can be shared in a report format for stakeholder reviews.
  • Third party and marketing platforms integrations are limited.
  • Content analysis is limited, reports like heatmap analysis on emails, etc could be helpful.
  • A/B test and report functions are limited.
Oleksandr Torlo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Flexible analytics system.
  • Access to the necessary objects and events by API.
  • Excellent reports on everything you need.
  • The entry threshold is quite high and you need to spend a lot of time studying the materials.
  • API documentation is sometimes incomprehensible.