Adobe Marketo Engage
Top Rated
Adobe Marketo Engage
Overview
Recent Reviews
Reviewer Sentiment
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Awards




Popular Features
View all 26 featuresList management (851)
8.5
85%
Lead nurturing (836)
8.5
85%
Email deliverability reporting (1466)
8.2
82%
Standard reports (835)
7.6
76%
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Pricing
View all pricingEntry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
7.9
79%
Lead Management
8.5
85%
Campaign Management
7.7
77%
Social Media Marketing
6.5
65%
Reporting & Analytics
7.4
74%
Platform & Infrastructure
7.8
78%
Product Details
What is Adobe Marketo Engage?
Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Downloadables
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
- HubSpot Marketing Hub
- Pardot
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket
- Experiture Marketing Platform
- V12 Data
- SharpSpring from Constant Contact
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market (Salesfusion)
Adobe Marketo Engage Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Comparisons
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Frequently Asked Questions
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
What are Adobe Marketo Engage's top competitors?
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.
What is Adobe Marketo Engage's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 8.9.
Who uses Adobe Marketo Engage?
The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
Reviews and Ratings
(2293)
Reviews
(1-25 of 87)- Popular Filters
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April 26, 2022
Great Asset!
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Great for Email Marketing!
March 24, 2022
A vast and useful platform - more than I was expecting
March 15, 2022
Marketo delivers what it promises!
March 09, 2022
Top-notch Marketing Automation
March 03, 2022
Marketo Makes Everything Easy!
February 18, 2022
Automate your interactions with users!
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February 03, 2022
Feedback
February 02, 2022
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December 15, 2020
Flexible and Easy to Use
April 13, 2020
Thumbs Down for Marketo
September 10, 2019
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September 05, 2019
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August 24, 2019
Save Time with Marketing Automation and Marketo
August 23, 2019
Expensive, but works well.
August 23, 2019
With incorrect implementation, can be difficult to use
August 21, 2019
Better than others that's all i can say!!!
August 21, 2019
Highly intuitive.
August 09, 2019
Solid email management tool
April 10, 2019
Struggle with analytics.
November 14, 2018
Robust Marketo
November 13, 2018
Ready to automate your marketing in an easy way? Try Marketo!
November 13, 2018