Skip to main content
TrustRadius
Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (929)
    8.7
    87%
  • List management (951)
    8.6
    86%
  • Email deliverability reporting (954)
    8.1
    81%
  • Standard reports (935)
    7.7
    77%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

127 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.5
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
Return to navigation

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2608)

Attribute Ratings

Reviews

(1-25 of 768)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
Previously, we used an association tool called higher logic. We switched because it didn't meet our needs. As a sales rep, very valuable to see when and where your prospect has been in regards to interest in your product/services
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Our goal with all of our Marketo campaigns is to engage our clients and prospective clients in a meaningful way with timely and curated content. From there, lead ownership can be triaged effectively amongst our business development staff, who can provide a more personalized pitch of our value proposition and capabilities. Increasing brand awareness is a key initiative for our organization that we believe will help to drive sales across previously unengaged sectors.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We use Adobe Marketo Engage for all the scenarios, to try and achieve sales outcomes. We send new product announcements, feature announcements to existing clients, manage our lead scoring model, send general prospecting/new business emails and content marketing, and also service some of our new clients with a welcome and onboarding flow.
Score 8 out of 10
Vetted Review
Verified User
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Tools for customer journey management must be able to see each phase of the process. We can design effective experiences at every stage, channel, and touchpoint, from acquisition to revenue, all thanks to Marketo Engage. Our options are expanding to the bigger accounts and leads thanks to its automatic account-based marketing and account profiling system.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
The goal to increase new product sales, adopt customer success programs, and drive growth in new markets. Marketo allows for program customization, email marketing, automation and tracking in each of these areas.
Pat Murray | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Product Launches: Engage current or past customers to reach out with questions
Lead Management: collect enough info for our lead gen team to qualify and push to sales. MQL to SQL
Prospecting: we know each new lead takes a certain number of touch points before converting to an SQL. Once the lead is qualified, they get pushed to a sales team member
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Using Marketo, we want to reach as many people as possible before they even realize they need our services and products. Also the scalability features allow us to build highly customized workflows for our database customers. So thanks to Marketo, our revenue is on the rise.
Mukesh Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Customer Service
  • Lead Management
I always emphasize on increasing the reach of our client to a wider section of the market, and make the campaigns neatly so we can see the dedication in return of every penny spend on the initiatives at the end of the day. Marketo helps in that dedication with its autonomous features.
Sumit Thorat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Cross-Sell
  • Customer Service
  • Lead Management
Marketo Engage assists my company in generating and nurturing leads through targeted marketing, lead scoring, and automated processes, resulting in higher conversion rates.
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are trying to drive revenue and acquire and convert leads. Marketo also helps us determine ROI from events and different campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Lead Management
  • Prospecting / New Business
Nurtures are a great way for prospecting. Adobe Marketo Engage has a pretty comprehensive way to build these and deliver reporting. Also, as I mentioned on the previous questions, having all under the same roof definitely helps with the work and building complex flows that can otherwise be hard to achieve. Gating content is pretty easy and following with a well built lead scoring campaign is not that hard to build.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are trying to learn about how our clients and prospects are responding to offerings and to pass leads on to our sales teams. We also use Adobe Marketo Engage to provide value add communication for client retention. Adobe Marketo Engage has helped us facilitate these goals and we continue to evolve our usage of the platform.
Kayla Nixon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
it is very possible to accomplish all the goals we are trying to achieve such as lead scoring in order to properly qualify MQLs to be passed to SFDC. We have good segmentation to be able to target all different types of audiences for example New business vs prospects for campaigns, Upsell for current clients etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Customer Service
  • Lead Management
Our campaigns mostly target disease awareness events like in cancer awareness months. There are also instances where we partner with NGOs to offer special treatments for certain groups so we use Adobe Marketo Engage to run the campaigns. Quite severally each quarter, the Hospital launches a few programs and Adobe Marketo Engage is our go-to wing-man for that , every time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Lead Management
  • Prospecting / New Business
The platform allows us to systematically capture, nurture and qualify leads based on their engagement and behavior. This leads to higher-quality leads being passed to our sales rep and allowing them to engage with leads at the right moment. Adobe Marketo Engage has also been crucial in expanding our reach and identifying potential clients that may be unaware of our construction services. Its capabilities in behavior tracking and lead scoring help us pinpoint prospects showing genuine interest in our industry.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We have the following metrics defined the Adobe Marketo Engage:
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per Acquisition;
- Campaigns ROI;
- Campaigns Attribution;
- Leads Created;
- MQLs Created;
- MQL conversion rate %;
Return to navigation