Adobe Marketo Engage

Our overall goal, particularly within our marketing department, is to stay top-of-mind. Adobe Marketo Engage makes it easy to plan out communications, give visibility to the sales team who is a "hot" lead, and be able to analyze data effectively to see where we have been doing well in the aforementioned communications.

Launching new products - communicating to customer base, upsell - trying to get contracts to grow bigger, cross sell - trying to get people to buy other products and services than they already have, customer service - welcome emails where people get support contacts, lead management - can be used for internal alerts.

Our primary goal with Adobe Marketo Engage is to increase pipeline generation, generate qualified leads for the sales team, and reliably email prospects & customers. Compared to other marketing automation platforms, it's very easy to organize and visualize complex campaign hierarchies of landing pages, forms, emails, and more. Additionally, once the technical implementation is complete, Adobe Marketo Engage's templates make it easy for non-developers to roll out landing pages, forms, and emails at scale.

We use Adobe Marketo Engage mainly for our marketing platforms and lead management. We work on multiple campaigns at once and the separation between them has been really helpful. We're mainly trying to nurture leads and develop new leads.

I like the cross-channel marketing automation that uses customer-triggered events to continue the conversation both online and offline. We've been able to achieve and implement new strategies and increase MQLs and customers.

We are trying to increase our lead generation, brand awareness, and customer engagement through Marketo. Each scenario is different, with different goals depending on the project we are working on.

We use Adobe Marketo Engage to drive product subscriptions and launch new campaigns or news to our audiences. It accomplishes all that effectively.

We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more batch and blast with newsletters, event invitations, etc.

At the moment, its primary function is one-off and nurture emails - one-offs are helping us announce product launches to a wide audience (both customers and prospects) while nurtures are warming up net new leads. We've gone through a few iterations of how to set up nurtures so that they are easy to update and send at optimal times, and it's working well to help us hit our MQL goals.

Lead generation and raising product awareness (PR/thought leadership emails) with new prospects is our primary use for Marketo. We try to limit the number of users in our instance and sales do not directly use Marketo, due to its complexity and risk of ruining our company's best practices on how we use it for our business. We occasionally use it for internal initiatives, such as collecting data for business cards and company gifts, but the time it takes to set up, is often longer than if we were to do it manually/with other tools.

Marketo is a great B2B marketing platform. It is the best suite for the business Demand generation process. making your of Marketo's Nurture program you can plan out a complete year's marketing funnel and spread more awareness about your brand or business. Marketo's various capabilities help us target leads across multi-channel networks.

We are more using Marketo for nurturing customers by creating a webinar page, a resource page, and sending out a marketing email.

We use Adobe Marketo Engage to identify audiences that would be best suited to receive our email blasts. When there are new product launches, cross-sell or upsell opportunities, new blogs, or breaking intel, we use Adobe Marketo Engage to segment our database and send an email. Marketo is used for lead management to identify prospects who are marketable and would be interested in the information in our email.

With product launches we are looking to inform/engage our existing customer base, reengage our lapsed customer base and appeal to our prospecting list. When it comes to prospecting we measure success on email engagement and lead conversion. Marketo is great for pulling reports for converted leads, especially for marketers who may not be as savvy in SFDC or CRM reporting.

We use Marketo to send information to our customers and prospects regarding the services we offer, new tools we develop to save time and resources and communicate case studies to make customers consider alternative ways of handling the complex jobs we deal with. Marketo is effective at helping us communicate these objectives and get us visibility into how that outreach is being received by customers.

The great thing about Marketo is that it allows us to automate all marketing communication. Based on the class and the target examination of each student, we create multiple user journey and segments. Marketo Engage creates the program without any error and the campaigns are executed efficiently.

Our main goal with using Adobe Marketo Engage is to increase net new leads that convert into product sales (revenue). As a month-to-month SaaS organization, we track MRR more heavily than ARR. The focus is to increase MRR and this is accomplished by tracking lead behavior and scoring them appropriately through Adobe Marketo Engage.

Using the Lead Management tool in Adobe Marketo Engage allows you to view the lead, the account that lead is associated with, the 'last interesting moment' tracked (email opened, landing page viewed, no activity, etc.), and engagement rating all in one dashboard. This is helpful to both sales and marketing to have a complete view of your customers' engagement and activity.

For product launches, we use Adobe Marketo Engage to promote the product and make sure all of our customers and prospects are aware of the new product we offer.

The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to help clients achieve the goals that they are trying to get to.