Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
About TrustRadius Scoring
Score 8.3 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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Marketing

7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (847)
    8.5
    85%
  • List management (861)
    8.4
    84%
  • Email deliverability reporting (1475)
    7.9
    79%
  • Standard reports (847)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Product Demos

Engagement Platform: Marketing Automation
Engagement Platform: Marketing Automation
04:38

Features Scorecard

Email & Online Marketing

7.8
78%

Lead Management

8.3
83%

Campaign Management

7.7
77%

Social Media Marketing

7.3
73%

Reporting & Analytics

7.2
72%

Platform & Infrastructure

7.9
79%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Screenshot of Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows can be built using drag-and-dropScreenshot of Perform sophisticated lead nurturing, without having to be a programmerScreenshot of Quickly understand the revenue influence of each program and channelScreenshot of Marketo Sales Insight filters out the noise, so reps can focus on what matters mostScreenshot of All areas of the platform can be accessed in one convenient placeScreenshot of Simply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.8.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Comparisons

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Reviews

(1-25 of 669)
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Marissa Novak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our overall goal, particularly within our marketing department, is to stay top-of-mind. Adobe Marketo Engage makes it easy to plan out communications, give visibility to the sales team who is a "hot" lead, and be able to analyze data effectively to see where we have been doing well in the aforementioned communications.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Launching new products - communicating to customer base, upsell - trying to get contracts to grow bigger, cross sell - trying to get people to buy other products and services than they already have, customer service - welcome emails where people get support contacts, lead management - can be used for internal alerts.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
Our primary goal with Adobe Marketo Engage is to increase pipeline generation, generate qualified leads for the sales team, and reliably email prospects & customers. Compared to other marketing automation platforms, it's very easy to organize and visualize complex campaign hierarchies of landing pages, forms, emails, and more. Additionally, once the technical implementation is complete, Adobe Marketo Engage's templates make it easy for non-developers to roll out landing pages, forms, and emails at scale.
August 01, 2022

Worth the Training

Chloe Houghton | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Lead Management
We use Adobe Marketo Engage mainly for our marketing platforms and lead management. We work on multiple campaigns at once and the separation between them has been really helpful. We're mainly trying to nurture leads and develop new leads.
Patel Ghurama | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
I like the cross-channel marketing automation that uses customer-triggered events to continue the conversation both online and offline. We've been able to achieve and implement new strategies and increase MQLs and customers.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are trying to increase our lead generation, brand awareness, and customer engagement through Marketo. Each scenario is different, with different goals depending on the project we are working on.
June 25, 2022

WYSIWYG in Marketo

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more batch and blast with newsletters, event invitations, etc.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
At the moment, its primary function is one-off and nurture emails - one-offs are helping us announce product launches to a wide audience (both customers and prospects) while nurtures are warming up net new leads. We've gone through a few iterations of how to set up nurtures so that they are easy to update and send at optimal times, and it's working well to help us hit our MQL goals.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Upsell
  • Prospecting / New Business
  • Other
Lead generation and raising product awareness (PR/thought leadership emails) with new prospects is our primary use for Marketo. We try to limit the number of users in our instance and sales do not directly use Marketo, due to its complexity and risk of ruining our company's best practices on how we use it for our business. We occasionally use it for internal initiatives, such as collecting data for business cards and company gifts, but the time it takes to set up, is often longer than if we were to do it manually/with other tools.
Rohit Barhe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Prospecting / New Business
Marketo is a great B2B marketing platform. It is the best suite for the business Demand generation process. making your of Marketo's Nurture program you can plan out a complete year's marketing funnel and spread more awareness about your brand or business. Marketo's various capabilities help us target leads across multi-channel networks.
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Cross-Sell
  • Prospecting / New Business
  • Other
We are more using Marketo for nurturing customers by creating a webinar page, a resource page, and sending out a marketing email.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Other
We use Adobe Marketo Engage to identify audiences that would be best suited to receive our email blasts. When there are new product launches, cross-sell or upsell opportunities, new blogs, or breaking intel, we use Adobe Marketo Engage to segment our database and send an email. Marketo is used for lead management to identify prospects who are marketable and would be interested in the information in our email.
Juliana Leary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Lead Management
  • Prospecting / New Business
With product launches we are looking to inform/engage our existing customer base, reengage our lapsed customer base and appeal to our prospecting list. When it comes to prospecting we measure success on email engagement and lead conversion. Marketo is great for pulling reports for converted leads, especially for marketers who may not be as savvy in SFDC or CRM reporting.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Lead Management
  • Prospecting / New Business
We use Marketo to send information to our customers and prospects regarding the services we offer, new tools we develop to save time and resources and communicate case studies to make customers consider alternative ways of handling the complex jobs we deal with. Marketo is effective at helping us communicate these objectives and get us visibility into how that outreach is being received by customers.
Oyo Examol | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
The great thing about Marketo is that it allows us to automate all marketing communication. Based on the class and the target examination of each student, we create multiple user journey and segments. Marketo Engage creates the program without any error and the campaigns are executed efficiently.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Lead Management
  • Prospecting / New Business
Our main goal with using Adobe Marketo Engage is to increase net new leads that convert into product sales (revenue). As a month-to-month SaaS organization, we track MRR more heavily than ARR. The focus is to increase MRR and this is accomplished by tracking lead behavior and scoring them appropriately through Adobe Marketo Engage.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Lead Management
Using the Lead Management tool in Adobe Marketo Engage allows you to view the lead, the account that lead is associated with, the 'last interesting moment' tracked (email opened, landing page viewed, no activity, etc.), and engagement rating all in one dashboard. This is helpful to both sales and marketing to have a complete view of your customers' engagement and activity.
Mithil Patel | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Product Launches - We use the platform for brand awareness and email campaigns
  • Cross-Sell - We target campaigns to our existing customers to try and cross-sell them other products
  • Lead Management - We use the platform to keep track of our database and segment them further into sales territories, predictive analysis, etc.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Prospecting / New Business
The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to help clients achieve the goals that they are trying to get to.