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Marketo Web Personalization (Marketo RTP)

Marketo Web Personalization (Marketo RTP)

Overview

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.

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Reviewer Pros & Cons

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Product Details

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (Marketo RTP) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(28)

Attribute Ratings

Reviews

(1-6 of 6)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Segmented pop-up capabilities.
  • Time-sensitive customization.
  • Building segments is harder than it should be and you can only create simplistic segments.
  • Building overlays (pop-ups) needs to be done outside of the tool and default selections look dated.
Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ultra-customization - Marketo has amazing customizability, very good API functionality and documentation, which allows for seamless integration into almost any marketing- or sales-related workflow.
  • Great UI - Marketo has a beautiful, intuitive UI, making this tool very enjoyable to use.
  • ROI Tracking - Marketo comes with ROI tracking for sales right out of the box, this is a *super* helpful tool.
  • Expensive - Marketo is quite expensive for early-stage companies, it is a tough sell for most startups, although the ROI tracking does help seeing whether a tool like this is worth it.
  • Gets slow/clunky as your increase usage - Not sure if this is specific to our platform, but I have heard this complaint from others as well.
  • Setting this tool up can take a while. There are screens that have an overwhelming amount of menus and data, so it does take a bit of time to set this up and integrate into a workflow.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • RTP empowers organizations to create personalized experiences for website visitors at scale to increase engagement, conversions, etc.
  • Out-of-the-box RTP campaign templates allow for quick setup & launch
  • Ability to save custom campaign templates makes this a scalable solution for advanced marketing teams
  • Lack of training materials, support (even at the premier level), internal expertise (a majority of those I've spoken to with Marketo aren't very knowledgeable about RTP functionality, use cases, etc.), and basic documentation
  • As with a majority of Marketo's modules, the robust functionality tends to overwhelm even the most experienced marketers.
  • In a nutshell: Robust Functionality + Insufficient Documentation + No Training = Underutilized Tools & (Very) Frustrated Customers
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Segment website users into qualifying groups.
  • Target segmented groups based on multiple aspects.
  • Campaign generation through their UI.
  • Measurement of campaign success.
  • AB testing of campaigns.
  • Additional features could be added to the Rich Text Editor in the campaign builder to make it more user friendly.
  • Segmenting users based on behaviors or demographic info that is not available out of the box.
  • Integrating with GA or SiteCatalyst provides a lot of insight into the segments that could be made readily available inside the RTP UX.
Masha Finkelstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Named account targeting. There is a whole module dedicated to Named Accounts with some neat analytics, such as figuring out where they are in the buying cycle.
  • Segmentation of website visitors. You can specify any audience you'd like, based on any characteristic or Marketo field you have.
  • Seamless integration. When the visitors are on your site they are not aware that they are being targeted - the experience they have is truly seamless.
  • Analytics needs improvement. There is no way to look at the data for multiple months/quarters at a time.
  • Target URLs functionality is a bit wonky. Would love more helpful tips on how to use it.
  • Needs better integration with different advertising platforms for retargeting.
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