Comprehenive but rather non-intuitive software for personalization
We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.
Overview
What is Marketo Web Personalization (Marketo RTP)?
Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.
Recent Reviews
Reviewer Pros & Cons
Product Details
- About
- Tech Details
What is Marketo Web Personalization (Marketo RTP)?
Marketo Web Personalization (Marketo RTP) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(28)Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
- Personalization capabilities no other software could offer on a complex web architecture
- No code needed for use and maintenance once properly installed
February 25, 2020
If you've got money to burn, give it a shot
- We've actually seen very little ROI. In viewing user session recordings we find that most people do not click on the overlays/pop ups and it is a fair amount of trouble to add anything inline.
January 16, 2019
Super feature-set, great for medium and larger-size companies!
- Positive - ROI tracking is wonderful. It makes it very clear whether Marketo is paying itself off.
- Negative - This is quite expensive, it is quite a financial commitment if you choose to purchase Marketo, especially since there are similar sales/marketing tools that are much more affordable.
- Positive - Integrations with Salesforce makes this super-worthwhile. Not many other competitors have seamless Salesforce integrations.
October 09, 2017
In a nutshell: Robust Functionality + Insufficient Documentation + No Training Materials = Underutilized Tools & (Very) Frustrated Users
- Higher website visitor engagement metrics (i.e. increased time spent on site, higher # of pages per session)
March 30, 2017
Website Personalization Made Easy
Score 9 out of 10
Vetted Review
Verified User
- More leads. Customized content has generated more form fill outs from the target website visitors.
- Personalization of the website - more unique experience and feel of our brand for different website visitors.
- Named account analytics - we can now track how we are doing against the goal of increasing awareness of our products among our named accounts.