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Marketo Web Personalization (Marketo RTP)

Marketo Web Personalization (Marketo RTP)

Overview

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.

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Reviewer Pros & Cons

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Verified User
Manager in Marketing
Information Technology & Services Company, 5001-10,000 employees
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Product Details

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (Marketo RTP) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings

(28)

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Reviews

(1-1 of 1)
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February 25, 2020

If you've got money to burn, give it a shot

Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Real-Time Personalization (RTP) is being used exclusively by our Marketing department. It's primarily being used for its pop-up functionality, although we have considered using it inline. The main goal we sought to address with RTP was driving more people to our demos, serving up industry-specific content, and drawing attention to new content or events.
Pros and Cons
  • Segmented pop-up capabilities.
  • Time-sensitive customization.
  • Building segments is harder than it should be and you can only create simplistic segments.
  • Building overlays (pop-ups) needs to be done outside of the tool and default selections look dated.
Likelihood to Recommend
If you're already using Marketo and you want to personalize your website, you might as well give this a shot. Be prepared to use it for every scenario you can though (i.e. inline and widget) because if you just intend to use it for the pop-up functionality, there are much cheaper options out there. Honestly, this is a lot like other Marketo products where the idea is good, but it seems like little investment has been made in the overall functionality or usability since it first launched. Designing anything for Marketo is a pain in the butt and they don't make it any easier. Additionally, it also has the same problem other Marketo data does that you end up getting a lot of ISP information, even if you tell it not to collect that data.
Return on Investment
  • We've actually seen very little ROI. In viewing user session recordings we find that most people do not click on the overlays/pop ups and it is a fair amount of trouble to add anything inline.
Support Rating
8
We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.
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