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Marketo Sales Connect

Marketo Sales Connect
Formerly ToutApp

Overview

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops,…

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Recent Reviews
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Pricing

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What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams.

Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to map templates in the library to specific parts of the sales process, based on meta-data about the prospect. There are capabilities for managers to control who can share/create templates based on roles. In addition, Tout integrates with Box, so content in the user's cloud storage files can also be attached to emails.

Marketo acquired ToutApp in 2017.

Marketo Sales Connect Competitors

Marketo Sales Connect Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yesware, ClearSlide, and Salesloft are common alternatives for Marketo Sales Connect.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Marketo Sales Connect are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(58)

Attribute Ratings

Reviews

(1-19 of 19)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo Sales Connect (ToutApp) was used by our organization as a sales efficiency tool. It was an excellent tool for planning large outreach campaigns for contacts, scheduling prospecting calls, and reaching a large volume of users at once.

It was primarily used by the sales and marketing departments. The marketing department would use it for broader campaigns, and the sales team would focus on finding new business through the tool.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
When we bought Marketo Sales Connect (ToutApp) back in 2018, they offered us to use ToutApp(later "Marketo Sales Engage" and then "Marketo Sales Connect") for free. And it was a great deal because Marketing Automation should go hand in hand with Sales Automation.
Our Sales team used Marketo Sales Connect (ToutApp) to improve outreach, consolidate time performing administrative tasks, have more automated and personalized inbound, and outbound engagements. Also, we used to track outbound activities in Salesforce.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We were using Marketo Sales Connect (ToutApp) to conduct, send, and manage email campaigns on a large scale. This helped reach many targeted prospects in a fast and effective way. The primary use was for outbound sales prospecting or inviting current customers to upcoming events. ToutApp was used mostly by the West coast (although I was eastern-based), as Hortonworks was also bringing in a tool called SalesLoft.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tout was being used by the sales and marketing teams in order to more effectively manage email tracking, create templates, and extract analytics to help the sales teams increase overall engagement throughout the sales process.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
While recently working at a popular software company, I used Tout as an individual salesperson and later as a program manager, trainer, and sales QA manager for a large inbound sales team.

The team used Tout primarily to do 4 things:
  1. To track leads opening emails and clicking links.
  2. Connect our email and CRM to log email activities onto Leads and Contacts.
  3. Use pre-written email templates instead of copying and pasting from a separate document.
  4. Set calendar appointments with leads through the app.
Brennen Hyatt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ToutApp is being used by the sales department as a prospecting tool to add prospective clients on email campaigns. It helps save reps time by simply adding people into an email cadence and not having to worry about sending out separate emails. It's a quick and easy way to get your prospecting message in front of a big audience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used within sales. It is heavily used to run campaigns, track emails, and measure messaging. I use it daily in my prospecting efforts in order to reach out to new prospects and measure the success of my messaging, see open rates, see when my messages are being viewed, etc.
Erika Conners | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Managing people effectively in extension programmes is a skill that requires constant planning and development. An extension program can enable the manager to devise strategies, make decisions, and implement action in sales. Email management is concerned with the optimum attainment of organizational goals and objectives with and through other people. However, all sales professionals of organizations face the same challenge: to manage one's time, objectives, and resources in order to accomplish tasks and implement ideas. Tout was used across the whole sales organization. ToutApp Works for You at Every Stage of the Sales Cycle. Our growth numbers since using ToutApp went from $0 to $10 million in the pipeline. And so in terms of measuring productivity gains, it’s huge.
Layne Latham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Toutapp is currently used by a handful of salespeople within our company. It is not the "official" prospecting tool, but a few of us purchase it on our own.

From a business perspective, Tout allows me to gather contact information and organize it within Toutapp, then I'm able to automate outreach efforts as well as see analytics on which efforts are working and which are not.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ToutApp is currently only being used by our inside sales team though I think it could be expanded to the larger team. Currently it is being used to create automated email campaigns, schedule emails, and used for its "local presence" calling feature. We are working to integrate it into Marketo so that it can provide more context into our marketing.
Sam Dahl | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ToutApp is an app for your email. It's good for sending out email campaigns. It has several different features. You can schedule emails to go out at certain times. You can see if your prospects have opened your emails. There are several other things as well. It's pretty useful. I'm not sure it really moves the needle much but it is nice to have. All our sales teams use ToutApp.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our sales team uses toutapp to track emails either with or without using a template. This helps up to verify recipients are opening our emails and if they have clicked on the links provided, as well as the number of replies we received. Using the templates and sharing with other team members is a nice feature.
Josh Studzinski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used and oversaw the usage of ToutApp in my previous job. We used it to help with our outbound sales with our business development reps to email leads, follow up, and close deals. It was a great way to manage the whole outbound sales cycle for our company. It was also very helpful because we had a very lengthy sales cycle that would last sometimes between 9-12 months.
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