What is Marketo Sales Connect (ToutApp)?
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. The vendor says it aims to be the "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams.
According to the vendor, the ToutApp template library is used as a content repository by their bigger customers, who use it to upload Powerpoints, case studies, etc. On average, these companies have 1,000 items stored in the library. The recommended templates feature allows users to map templates in the library to specific parts of the sales process, based on meta-data about the prospect. There are capabilities for managers to control who can share/create templates based on roles. In addition, Tout integrates with Box, so content in the user's cloud storage files can also be attached to emails.
Marketo acquired ToutApp in 2017.
Marketo Sales Connect (ToutApp) Competitors
Marketo Sales Connect (ToutApp) Technical Details
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