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Marketo Sales Connect

Marketo Sales Connect
Formerly ToutApp

Overview

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops,…

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Pricing

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Marketo Sales Connect

Marketo Sales Connect

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What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams.

Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to map templates in the library to specific parts of the sales process, based on meta-data about the prospect. There are capabilities for managers to control who can share/create templates based on roles. In addition, Tout integrates with Box, so content in the user's cloud storage files can also be attached to emails.

Marketo acquired ToutApp in 2017.

Marketo Sales Connect Competitors

Marketo Sales Connect Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yesware, ClearSlide, and Salesloft are common alternatives for Marketo Sales Connect.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Marketo Sales Connect are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(58)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
September 01, 2020

A fantastic productivity tool

GC
Gideon Carter
Account Executive
Qualtrics, LLC (Market Research, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Marketo Sales Connect (ToutApp) was used by our organization as a sales efficiency tool. It was an excellent tool for planning large outreach campaigns for contacts, scheduling prospecting calls, and reaching a large volume of users at once.

It was primarily used by the sales and marketing departments. The marketing department would use it for broader campaigns, and the sales team would focus on finding new business through the tool.
Pros and Cons
  • Large volume email campaigns
  • CRM integration
  • Easy to use interface/setup
  • Easy to collaborate and share templates with colleagues
  • Customer support
  • Had more email bounces with ToutApp than with other solutions (i.e. Outreach.io).
Likelihood to Recommend
Marketo Sales Connect (ToutApp) was a strong tool for finding and qualifying new business. As a sales organization, we would be able to easily share best practices and best emails through Tout and look through campaigns that other sales executives had created. Through this, there was an increased collaboration in email-based prospecting.

The bridge between ToutApp and our CRM (Salesforce) was great. It logged activity from a Gmail account and synced up emails sent from ToutApp to Gmail. It was used across our organization for several years, and the number of new opportunities our team found after adding in ToutApp as a sales productivity tool skyrocketed.
Return on Investment
  • ROI - Account Executives were able to find and close more business.
  • Time - Emailing became much faster and easier.
  • Collaboration - Best practices were shared and increased effectiveness across the organization.
Alternatives Considered
  • Outreach
Our sales organization actually switched from ToutApp to Outreach.io about 9 months ago, so I am not currently using ToutApp. The collaboration was better in ToutApp.
Support Rating
10
Personally, I didn't interact with the support team. The set-up was self-explanatory, the team came to do an onsite to show us how to use ToutApp, and they were extremely helpful in answering questions and demonstrating the product.
Other Software Used
Outreach, Chorus.ai
March 05, 2020

Not a good Sales Engagement Platform

Verified User
Administrator in Sales
Marketing & Advertising Company, 51-200 employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
When we bought Marketo Sales Connect (ToutApp) back in 2018, they offered us to use ToutApp(later "Marketo Sales Engage" and then "Marketo Sales Connect") for free. And it was a great deal because Marketing Automation should go hand in hand with Sales Automation.
Our Sales team used Marketo Sales Connect (ToutApp) to improve outreach, consolidate time performing administrative tasks, have more automated and personalized inbound, and outbound engagements. Also, we used to track outbound activities in Salesforce.
Pros and Cons
  • Engagement Tracking(Open Rate/Reply count)
  • Basic Cadences to improve Sales Outreach Strategy
  • Possibility to schedule emails
  • It doesn't have its own dialer, which is a considerable gap since calls are a huge part of outreach.
  • User Interface is confusing
  • Bugs, Bugs, Bugs
Likelihood to Recommend
  • Marketo Sales Connect (ToutApp) is useful if you are starting your journey with Sales Enablement tools and get it for free(or very cheap).
  • But it just has too many gaps. The user interface is confusing, just like Marketo Sales Connect (ToutApp). You continuously need to monitor the health of the system since bugs happen almost every day. Not having a dialer is a considerable gap as well, because sales cadences/campaigns can't be only email-based.
  • There is no way to automate adding people to cadence. You still need to do in manually. So, overall, Marketo Sales Connect (ToutApp) is just overpriced Email-to-Salesforce application.
Return on Investment
  • It helped our reps to get used to structured outreach and not give up on prospects too soon.
  • Templated emails save our Sales team time.
  • Outbound emails were tracked on Salesforce(sometimes) to help operations get metrics of average sales rep daily activities.
Alternatives Considered
  • After we decided that we like Sales Engagement/Sales Enablement tool idea in general, but don't like Marketo Sales Connect (ToutApp), we started evaluating the competitors. 2 leaders in the industry very also our final contestants: SalesLoft and Outreach.
  • We went with SalesLoft, because of the friendlier user interface. But Outreach was a winner by features. Both tools are useful; both tools are better than Marketo Sales Connect (ToutApp).
Support Rating
2
It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.
Other Software Used
February 05, 2020

Marketo Sales Connect (ToutApp) - Is just okay good enough?

NF
Nick Flory
Sr. Enterprise Account Executive
Hortonworks (Information Technology & Services, 1001-5000 employees)
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We were using Marketo Sales Connect (ToutApp) to conduct, send, and manage email campaigns on a large scale. This helped reach many targeted prospects in a fast and effective way. The primary use was for outbound sales prospecting or inviting current customers to upcoming events. ToutApp was used mostly by the West coast (although I was eastern-based), as Hortonworks was also bringing in a tool called SalesLoft.
Pros and Cons
  • Grouping targeted audience (organization)
  • Fast
  • Basic
  • Kind of an ugly interface
Likelihood to Recommend
  • Marketo Sales Connect (ToutApp) is suitable for quick and simple messaging to targeted audience members.
  • Marketo Sales Connect (ToutApp) is not that great for drip campaigns or on-going sales prospecting efforts.
Return on Investment
  • It helped extend the reach to many sales prospects.
  • Potentially burned prospects given the "snail mail" nature of the tool - not dynamic.
Alternatives Considered
Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
Support Rating
4
I never had any interaction with customer support. I do know that SalesLoft & Outreach were very communicative & helpful!!
Other Software Used
January 11, 2020

Tout is a solid email automation and sales platform for lead gen

Verified User
Executive in Sales
Higher Education Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Tout was being used by the sales and marketing teams in order to more effectively manage email tracking, create templates, and extract analytics to help the sales teams increase overall engagement throughout the sales process.
Pros and Cons
  • A clean and easy-to-use interface. Anyone can use it.
  • Tout integrates seamlessly with apps like Salesforce and Gmail.
  • Efficient email tracking capability to see who is reading what and when.
  • There is a low sending limit that makes it hard to scale quickly.
  • Not the best customer support team. They're hard to get in touch with.
  • Needs stronger analytical levers.
Likelihood to Recommend
If you are in a sales or marketing role, especially as it relates to demand generation, the email tracking features allows to easily identify promising prospects and close more deals. There are also highly customizable templates that can be easily personalized when sending bulk emails. It comes in very handy for SDRs.
Return on Investment
  • It's enabled more efficiency for our SDR team to track and monitor emails.
  • Increased our ability to better target prospects as we learned more about their behaviors.
  • The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.
Alternatives Considered
Unlike the other tools I mentioned, Tout is full of surprises in a pretty small bag. Tout remains a user-friendly tool that allows free Email tracking and Email templates. It’s also a Sales engagement platform for data-focused salespeople. I found it is very productive and effective, while still having a large bang for the buck. It also seems to be more intuitive when it comes to a new user starting out on it.
Support Rating
5
It seems they won't allow people to talk to anyone on the phone, and they usually tell me it should be working fine. I send multiple emails with screenshots, and they simply will not get on the phone to resolve it quickly. For paying users of the product there should be faster and better ways to keep customers happy. Although I do like the product, this could be better.
Other Software Used
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