Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Determine a naming convention
Organize things into folders
Import programs that others have created to start your project
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
The ability to rename a folder, smart list, smart campaign, list, etc.
The ability to clone programs, forms, and other assets so they it is simple to reuse base parts of your assets
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Features Used in Adobe Marketo Engage
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Lessons - documentation and testing, Marketo …
Special Use Case
Onboarding Wisdom
Learning from the Community
Lessons for Success
My number one recommendation would be establishing standards early, and enforcing them at every turn. Marketo gives you tools like tokens, segments and landing page and email templates - use them!
T…
Special Use Case
Onboarding Wisdom
We use YYYYMMDD - BUSINESS UNIT - PRACTICE AREA - PROGRAM TYPE - SHORT …
Learning from the Community
It contains a wealth of information and experts that most platforms make …
Tips & Tricks
- Create naming conventions ASAP and stick to them. Like yesterday.
- TOKENIZE ALL THE THINGS! Tokens make campaign creation and execution soooo much easier.
- Use segments to slice and dice your database. They're more efficient than smart lists in many cases, especially when …
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Some areas we had to examine (from earlier response):
Data Structure / Synchs - We have alot of custom tables in our SFDC and our previous platform Adobe Campaign took care …
Using Marketo to Support Sales Goals
Current Customer Communications: things like product launches, new help content, upsell campaigns, etc. Marketo works great for this because they're usually not …
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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126 people also want pricing
Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2600)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(126-150 of 1130)Marketo + SFDC = Growth
- Building Smart Lists / Segments
- Flow Actions
- Smart campaigns are efficient and very helpful in operating critical tasks
- Reporting
- Lead Management
- Reporting can be improved.
- While editing columns under view people, there should be an option in the pop-up to rearrange the columns according to user needs.
Marketing
- I like the automatic email send-out function. And after the email is out, you can track which link people click on.
- I like the form tracking feature too. It's really useful to have a hidden field on the form, so that we can use it to track different lead backgrounds.
- I also like the report feature, it has a lot of different types of reports to show us which work and which do not.
- For the subscription on the report, there is always errors in it. The people we put in for subscription always complain that they have not received any reports in their email. We have contacted the customer service to find out why. It is because the report is too big and the back end only has limited time to process the reports.
- Marketo customer support team is super responsive and always ready to help.
- Marketo's simple and easy user interface is amazing and very easy to use.
- Amazing dashboards and reports features are very informatics.
- Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.
- There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve.
A lot of features for marketers!
- Personalization & Segmentation
- Marketing Automation
- Email Metrics & Reporting
- Not a lot of changes and upgrades to the platform
Preferred Marketing Automation Tool
- Segmentation.
- Reporting.
- Dynamic content.
- Un-approving things can be confusing.
- Editing can be weird if not done in the CSS.
A practitioner review of Marketo
- I think the structure and overall usability of smart campaign are very good
- I am a big fan of the new experience look, feel and layout
- I am a fan of the structure for forms. Having used Pardot and MC these are a good and welcome relief.
- Having a functionality for forms that is similar to a snippet with regards to the approval process would be a massive help.
- Increasing the number of custom program member fields would be great.
- Fixing the "saving" bug when working within smart lists
- Potentially some form of drag and drop or canvas area for when creating engagement programs. This could be very helpful especially when the nurture is quite complex.
Satisfied Marketo User
- Email creation and program management.
- Web activity tracking.
- Email and content creation tools and warehousing.
- Ability to drill down on reports is non-existent.
- Lots of bugs in email editor.
- Organization of programs and folders is cumbersome.
- Account Based Marketing
- Analytics
- Engagement
- User Interface
- Pricing
- Spam checker
Great software!
- A wide variety of email templates allows the user to be creative in designing newsletters.
- You can implement a lead scoring system to nurture leads before you assign them to your sales team.
- After a campaign has been sent out, there are a wide variety of reports you can run to track the customer's interaction with your newsletter.
- Better integration with other software's.
- Implementing photos into newsletters can make them come out as blurry.
- User experience and the design of the platform is very good
- Customer support and research library
- Brand presence and networking opportunities are good
- I think there is some room for improvement in terms of competitive pricing
- The tool sometimes has bugs and I wish there was a more clear product road map
- The platform can get complex at times if you do not have previous experience with an enterprise level tool.
A marketing automation tool that is perfect for B2B
- Account-basedd marketing
- B2B lead generation
- User engagement
- Smart programs
- Fast integration
- Adding multiple channels
- Reducing the price of the product
My favorite Marketing Automation platform to date
- User Interface - easy to use
- Providing Training/Resources - learn online easily
- Marketing Nation Community - a lot of supportive people and help
- More advanced reporting so that a 3rd party tool isn't needed
- Dynamic content and snippet features
- Landing page and email builders
- Ability to clone assets, automations, entire campaigns
- Ability to customise links for assets
- Marketo Sales Insight should be a native feature
- Email builder could be improved to have more out-of-the-box modules
- Email programs
- A/b testing
- Salesforce integration
- Reporting of email programs. We have to report for individual emails, but no dashboard or reports for programs that have multiple emails.
- Building out an email template and layout. The options and customization lacks compared to Act-On.
- Managing the many folders in marketing activities. I wish it was cleaner and the user interface was improved.
Adobe Marketo Engage: the ultimate B2B marketing tool
- Lead Management
- Email Content Blocks framework
- API Integrations
- Account Based Marketing
- More flexibility on the filters of the campaigns
- Possibility to work with files (import/export)
- Reduce some of the limitations on the number of marketing objects, such as max. of engagement programs (100) or max. number of Segmentations (20)
Industry Standard SAAS
- Reliable platform.
- Industry standard.
- Templatization with ease.
- Loads slowly.
- UI is not user friendly.
- Error warning comes after you activate a campaign, could come before while importing data.
Brief review for Adobe Marketo Engage
- Audience generation
- Email configuration
- Email deployment
- Audience segmentation
- Response tracking
- Audience updation for DNC
- More complex segmentation
- More area for adding customized email templates
- More area for sending more dynamic email templates in form of different blocks
Review of Adobe Marketo Engage
- WSIWYG editor for emails. Easy to pick up and learn for our creative team, while myself and my team can get into the weeds and edit code, troubleshoot advanced issues
- Easy segmentation-no SQL needed (although I know it), yet the logic lets you apply and/or filters at your discretion, with parentheses it makes it possible to use complex segments
- Reporting templates- Easy to pull basic metrics, email link performance, etc. as those are default report options upon creation
- Dynamic emails-Can't edit code!
- Code editing in general-some features like CTA text color are only editable in code, and the HTML is pretty messy in my opinion.
- SUPER BUGGY- constantly having to refresh the page, make edits a second time b/c they didn't save, etc.
- Not being able to delete assets being used by other things ( fields, segmentations, etc.). Most of those assets using them are archived, so I have to go into each individual asset, delete or edit it, then make changes or delete the thing I started with. Total pain and ridiculously time-consuming from my experience.
- Limited amount of segmentations per account.
Well-suited- A company connected to Salesforce, as data can be sent both ways, almost instantly. Easy to connect with SF campaigns and fields, segment using them, and report using SF fields.
Top notch Marketing Automation Platform
- User Friendly
- High level of personalisation.
- Reliable
- Scalable
- Email scripting (velocity).
- Landing Page templates (should be like email templates).
- Workspaces capabilities (cloning assets).
Great for Email Marketing!
- Great at reporting analytics.
- Easily configurable.
- Easy to send mass emails.
- UI is from the 90s, desperately needs an update.
- Building emails in Adobe Marketo Engage is difficult.
- Uploading images to marketo is a huge pain.
A vast and useful platform - more than I was expecting
- Simplicity of use.
- Analytics
- Tokens make life easier.
Effective for a mid-large sized organization!
Email automation
Form and Landing Page creation
Database Management
Marketing Attribution
Lead Scoring
- Email content automation and personalization.
- Lead management using automated workflows to update lead information.
- Lead scoring by tracking activity and inactivity.
- Integrations with marketing, analytics, and CRM platforms.
- Bulk actions are difficult.
- Difficult to download campaign, targeting, tokens information. There should be features to download campaign criteria like Smartlists, tokens, etc so that they can be shared in a report format for stakeholder reviews.
- Third party and marketing platforms integrations are limited.
- Content analysis is limited, reports like heatmap analysis on emails, etc could be helpful.
- A/B test and report functions are limited.
Marketo delivers what it promises!
- Email campaigns.
- Lead scoring.
- Analytics
- Platform speed.
- Improved UI.
Top-notch Marketing Automation
- Marketing automation
- Analytics and reporting
- Segmentation and personalisation
- Design and UX
- Forms
Marketo Makes Everything Easy!
- Analytics
- Design
- Email targeting
- Nothing!