Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
Awards
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Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2603)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(651-675 of 1130)Marketo - Marketing Automation at its Best
- Marketo provides us with a tremendous amount of flexibility and customization compared to other platforms. This lets us build programs that suit our clients' specific needs and don't have to be as cookie cutter.
- Marketo has excellent integrations with most every other marketing tool our clients use. This makes for a much more efficient and effective marketing tech stack.
- Marketo has the best integration with Salesforce CRM, as well as integrations with other popular CRMs other tools don't always support.
- It's very important to create a structure/taxonomy in Marketo and stick to it. Without that, things get messy and can easily get lost.
- The search within the platform has been a challenge. This is being addressed in the forthcoming updates.
- Learning the platform takes some a bit more time, but the features can be much richer than competitors.
Marketo Review - the Heart of our Marketing
- Robust system that you can adjust for how you want it to work
- Sync with SFDC and launchpoint partners
- Create a community to learn best practices
- Easy of design or more editable templates for emails and landing pages
- More reporting options - make them more customizable
- More information of email deliverability (clicks, opens, spam bots)
Digital Marketer Ditches HubSpot for Marketo
- List and lead management - Marketo is able to segment and manage lists to a very fine detailed level. this comes in handy when we want to assure that every message sent is relative to the receiver. (For example we can segment list by reign of the country)
- Custom email templates - Marketo has upgraded the email platform to allow for sweet custom templates with custom HTML, CSS modules. With the use of tokens and moveable modules, we now have one beautiful master template that any of our messages, no matter the complexity, can all be created using the one template.
- Email automation - this one should have been 1st on the list. The intuitive enterprise level email automation abilities are fantastic. With the ability to take in outside functions with webhook and incorporate that with string of automated actions based on the users response or time pasted while communicating and reporting to and from SalesForce is a real game changer in how we communicate. The ability to test all the functionality to make sure it's working perfectly before launch is also exceptionally great.
- It's slow - Compared to HubSpot, Marketo moves very slow. Not just a little slow, but it is brain numbing how slow it moves from everything from opening an email to edit it's contents, to loading the program up or moving anywhere in the calendar
- Slow hurts - Many times this has happened to me: I would find myself working on one program and then click into a different one, and Marketo is so slow, it takes so much time to process the simple edit, that it does not move me to the new area I clicked. So, I found myself editing the wrong area. I was happy that I caught the error before it became a bigger issue.
Marketo Review
- I think Marketo does a great job of tracking user activity and providing us with insights on what our consumers/prospects are doing online.
- Marketo also has a diverse platform, allowing us to create a variety of styles/looks for our emails and landing pages.
- Marketo also implements well with Salesforce, providing our sales team with marketing insights.
- More out of the box templates for emails/landing pages would be nice.
Easy automation
- Easy interface and ease of use
- Good lead management
- Good email automation
- Better sales engagement
- In-house preference center for opting out lead
- Analytics RoI reviews
Nothing but Marketo!
- User-Friendly - UI is intuitive and the lead flow logic is simple. I find it consistently easy to onboard others onto our Marketo processes even if they have limited technical or programming background.
- Scalable processes - with creative use of tokens, dynamic content, snippets, and segmentations, Marketo easily allows me to expand our content marketing to reach over 90k + leads without adding strenuous amounts of time.
- Reporting & Attribution - All the information I would like is there, but by defaulting to a one-size fits all for reporting it takes a lot of setup and tweaking to get Marketo to report on metrics specific to your company, especially since the more advanced reports require a separate module (RCE).
- Creatives - Marketo is a general toolbox, and does not provide any hand-holding for making content, much of the creatives like our standard email template were made in-house by experienced designers and coders to reach the professional look and feel required for an enterprise company.
- Any type of responsive email marketing - setting cadences, multiple audiences, nurture series, etc.
- Integration with CRM for lead scoring.
Great Automation Platform
- Variety of free training and resources available, making the tool very easy to learn.
- Strong integration with SFDC.
- Very powerful tool with many functions – I learn something new about its capabilities every day!
- Outdated interface and can be tricky to navigate around the platform. The folder structures can also get real messy, real quick.
- Customer support can take days to address simple issues, which can negatively impact time-sensitive campaigns.
- Not a strong tool when it comes to analyzing email performance.
Industry Standard
- Email creation is straightforward and easily learned
- The complexity of Marketo can be very powerful
- Many people use Marketo so it's almost a standard requirement when looking for candidates
- Seems like Marketo goes down too often...not just for our org but other companies as well, which hurts production.
- We have very complex rules in Marketo for our lead routing, at times Marketo can't handle the complexity we are throwing at it.
- Interesting moments is not a useful tool.
Marketing Consulting Made Easy with Marketo
- Helps to provide critical intelligence to sales via tasks, email alerts, scoring, and thorough reporting.
- Helps marketers demonstrates the value of there efforts through in depth reporting and home grown attribution models.
- If you can dream it, you can do it in Marketo. Marketo is very flexible, and LaunchPoint partners help to eliminate any barriers.
- Out of the box reporting is not very sophisticated. Most of my clients report out of Salesforce.
- Services partners would like to see more leads from Marketo.
- Out of the box, Marketo is only capable of first and last tough attribution. There is a lot of demand for multi-touch attribution. This should be addressed with the Bizible acquisiton!
Marketo = B2B Solution
- Engagement campaigns
- Integrations with other tools
- Connecting other marketing efforts
- UX - making it easier to find assets
- Loading times
- Vague error messages
- Lead management
- Email Marketing
- Account Based Marketing
- Lead Scoring
- Revenue Analysis
- Analytics
- Training
Love Marketo
- Marketo's reporting feature is very extensive and reports on a lot of important KPIs
- Marketo is very intuitive and user friendly
- Report run time is somewhat slow
- Marketo is great at sending well styled emails via our Knak integration.
- Marketo makes reporting on email performance easy.
- The Sync to Marketo checkbox = True requirement for SFDC + Marketo integration doesn't work well when leads and contacts get created via Gmail plug-ins like Cirrus Insights.
- Customer service has gotten much worse since the acquisition.
As far as marketing automation platforms go it is still one of the best options for managing landing pages and lead forms.
Thanks Marketo!
- Analytical Insights. It's nice to know what people are clicking on in an email.
- Templates. Easy to use.
- Ease of use of the entire platform. Very UX friendly.
- I would like the ability to move around modules in the landing page feature.
Marketo Review
- Marketing Automation
- Event Programs
- Webinar Programs
- Analytics reports are poor
- Smart list design is not as easy as Eloqua's
- It relies on marketers to add Javascript to perform functions it should (to redirect confirmation landing pages for instance).
Marketo is for Rockstars
- The Marketo user interface is simple to navigate for a rewarding user experience that is particularly easy to use.
- Marketo has good integration with Salesforce.com with new tools coming out, like Sales Engage which allows the Sales team to which promises to be a complete dashboard for the sales team.
- Marketo continues to make improvements to the email builder.
- The next release of Marketo promises contextual help integrated into the UX. This may help address the problem of lack of insufficient help resources. The platform help area gives just enough to point you to where you go to do what you need to do, but often lacks in the step-by-step guidelines.
- Relies heavily on the user community to answer support questions by referring the user to read through the community answered solutions to problems they are reporting when opening a ticket. While this may be helpful, it can be frustrating when a person simply wants to open a support ticket and not be directed to sort through multiple opinions of other users first for the answer to their question.
- Again, more help documents.
A cut above the rest
- Marketo enables multichannel, multi-touch campaigns.
- It provides effective segmentation and automation based on lead behaviors.
- It provides a central source of data for analytics and CRM integration.
- It enables the sharing of lead activity data between marketing and sales.
- They could do a better job of providing rich data in a dashboard because data is spread across different reports.
- It would be nice if they offered a more affordable option for smaller businesses.
Marketo - A true marketing friendly tool
- AB Testing on email campaigns
- Master Campaigns for better reporting
- Landing Pages
- The interface is extremely slow
Marketo - Let's be honest here.
2. Used globally, by the Global group and regional business units as well
3. Provides MA tool for us to automate marketing efforts and empower our end marketing users. Provides insights on our marketing run through the system.
- Integrations with other platforms
- Integration with SFDC
- Simple, easy to navigate UI
- Functionality designs - some are questionsable
- instance latency - so slow, takes minutes to load pages
- Support case handling
Con: Translation issues. Might just be our instance, but our visibility rules on forms never clone over even via clone option. Issues with reading-related records on SFDC objects.
Marketo User Review
- Simplicity, it is easy to deploy Marketo and train internal users.
- Career dev., I haven built a part of my career on my Marketo from basically nothing.
- System of record, Marketo is a simple system it record for all your GTM data
- Speed, the system is slow
- UX, feels like I’m stuck in the 90’s
- Speed to approval, sometimes it takes 10-20 seconds/LP to approve
Marketo rocks!
- Detailed and useful
- Organized and simple
- Positive and proactive.
- Security features could always be addressed
Need to Hire a Consultant - Too Big a Eat!
- Provides power IF you know how to use it
- Provides analytics IF you know how to use it
- Can better manage attribution IF you know how to use it
- Filters and Triggers - unless you're a data scientist, this is not intuitive
- Needs better pre-built campaigns, flows and programs - saw a demo of Jeto at MKTGNation...that's what more of the Marketo front end should be like for people who aren't focused on the depths of CRM.
Marketo - An Analyst's Review
- Marketo forms are extremely helpful. They can be customized for a specific business need, and allow us to know who is interacting and engaging.
- Marketo reports are easy to use and export in order to manipulate the date.
- Programs can be customized based on the channel you are working on. You can have programs for tradeshows, internal newsletter communication, invites to download content, etc.
- When you have a specific question or need it can take some time for someone to contact you after submitting a ticket. This can be frustrating, especially if it's something you need to resolve rather quickly.
- It would be nice to export Results for all email campaigns instead of clicking on each email campaign and exporting them to Excel.
- Within the Email Performance Report it would be helpful to see all of the names/leads when you click on an email instead of it just opening the email.
The Smart Choice for Marketing Automation
- Marketo is flexible enough to handle our complex business structure.
- Easy to roll out marketing automation globally.
- Handles large lead databases.
- Doesn’t work well with custom CRM configurations.
- New features seem to take a long time to develop.
- Sometimes experience loading speed issues when using the interface.
Marketo is LIT
- Increase efficiency - the ability to create tokenized templates produces significant time savers for us
- Lead management process is extremely easy to use yet the functionality and customization aspects are top notch
- Integration of new technologies like AI make these crazy ideas a reality for our business with relative ease
- Integration with other services through API make Marketo the one stop shop for everything marketing related for us.
- So far I haven’t had too many issues to be honest.