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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2606)

Attribute Ratings

Reviews

(101-125 of 865)
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Victor Arieta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Addemar before GDPR and it was very limited in terms of sending emails and having the landing pages. We are happy with Marketo now wherein we can have a few templates to work with. The easy drag and drop function is very effective for emails and simple landing pages are also possible in Marketo which is great. Marketo made us automate so many things which is why this platform!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have also used ClickDimensions and Pardot. I feel like both of them do a tremendously better job in their email builders and in providing campaign automation tools that visualize how automation flows. This makes communicating a campaign out more easy to leadership, as opposed to drafting something myself. Obviously, Pardot offers a much more natural integration with Salesforce and it is nice to see the email statistics directly on a record. I feel like Marketo is right down the middle feature-wise compared to both of them. It is a bit of a shame that the platform has not had a significant rehaul since purchased by Adobe, as "looks-wise" really doesn't come across as an Adobe product.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it yourself. But since these building blocks are exposed, you can build literally anything, and much more than these tools have.
William (Matt) Wood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Every platform has its strengths and weaknesses. Marketo is a holistic marketing automation solution that checks the majority of the boxes when it comes to a one-stop shop for managing customer relationships and interactions. When we weighed the pros of the API architecture, smart campaigns/lists, triggers, and workflows, etc. versus the cons of the custom object limitations and reporting interface/accessibility, we determined it was a suitable solution to satisfy our business requirements.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The usability of the tool is also best as compared to the related platforms.
Kali Charan Rajput (KC) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo provides personalization, scoring, data normalization, web analytics and custom nurture programs, which are effective compared to its competitors. We evaluated HubSpot along with Marketo and found Marketo Engage more flexible in integration with some of the best tools available. Hubspot is easy to learn and use for SMEs and gives options to edit and update your plans on the go as compare to Marketo. Marketo is for enterprise level scalable B2B marketing automation.
Score 10 out of 10
Vetted Review
Verified User
[Adobe] Marketo Engage, frankly, blows every other comparable product out of the water, from my perspective due to its' extensive customization and integration capabilities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mostly Adobe Marketo Engage it's for a different market category, he really only competes with Pardot at an Enterprise level. At the SMB or Startup level, probably a Hubspot and/or Zoho will easily win because of the prices and easy to use. Anyway, I would recommend to anyone test Marketo because of its personalization, you can really do anything with it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
Aurpa Fiza | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Marketo is the most flexible email service provider (ESP), making it simple to set up email campaigns with multiple segments and audiences. It's excellent for B2B, mainly promotional messages, but it may integrate with eCommerce transactional emails. Easy-to-understand reports - scoring is changed to fit your needs, which has been an enormous asset.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I also used Sengrid and Cyberimpact. Obviously, Adobe Marketo Engage has more functionalities that put it in a class of its own, so an opinion on pricing will vary. The interface of Marketo is okay, but not that great.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think that Salesforce's Data Studio produces better results, but the Marketo email marketing platform is far superior to Salesforce Email Studio.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In CleverTap we can make journeys, wherein Marketo we can make different types of programs and create landing pages different types of emails. we can perform lead nurturing, account-based marketing, Email marketing, and so on. With the help of Marketo, we can design different campaigns for different industries, by creating segments on leads we can achieve these.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The company chose Marketo for its versatility and scalability to meet the business development and marketing needs and I find it a reliable and practical software for digital marketing and automating the customer engagement journey with our prospects. The learning curve is not steep so I can easily pick up with self-help tutorials.
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