Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 45)

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April 13, 2020
Anonymous | TrustRadius Reviewer
Score 3 out of 10
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Easy Tasks

  • Importing was fairly easy.
  • Syncing with SFDC
  • Designing landing pages.
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August 06, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Easy Tasks

  • The Email Editor 2.0 allows you to easily and quickly create customized emails that are brand consistent and responsive.
  • The Guided Landing Page template option allows you to easily and quickly create customized landing pages that are brand consistent and responsive.
  • The flexibility of smart campaigns allows you to create customized workflows for tracking integrated programs and maintaining quality data.
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November 27, 2017
Romy Ribitzky | TrustRadius Reviewer
Score 4 out of 10
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Easy Tasks

  • Nothing was easy with Marketo. The system frequently times out. Bringing graphics / images in necessitates opening another window.
  • You need to know some light HTML/CSS code to make email go smoothly
  • Upgrading to Orion didn't solve our issues
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December 15, 2016
Amber Hobson | TrustRadius Reviewer
Score 10 out of 10
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Easy Tasks

  • Nurture streams are extremely easy to perform. You can drag and drop your completed emails into them and rearrange on the fly with Marketo automatically knowing which people in the nurture may have already received content and automatically sending them the next item on the list.
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June 07, 2016
Rajesh Talele, MBA | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Easy Tasks

  • Create nurture flows.
  • Report on the marketing funnel.
  • Track, Analyze and Optimize your marketing campaign effectiveness. For example, immediately get information such as webinar x, xxx were invited, yyy registered, zz attended and nn noshowed.. Next time lets do this and compare the same results.
  • Do A/B testing very easily. Learn from it and automatically send out a winner. Much less manual work needed.
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July 25, 2016
Jaime Dray | TrustRadius Reviewer
Score 7 out of 10
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Easy Tasks

  • Tokens are easy and wonderful, allowing marketers to update and customize events, emails and other features easily from one place (top level of program).
  • Email builds are very easy and intuitive. There are many templates and all are mobile responsive!
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Feature Scorecard Summary

WYSIWYG email editor (647)
7.1
Dynamic content (620)
7.7
Ability to test dynamic content (604)
7.3
Landing pages (661)
6.6
A/B testing (643)
7.5
Mobile optimization (628)
6.9
Email deliverability reporting (1307)
8.1
List management (685)
8.3
Triggered drip sequences (619)
8.5
Lead nurturing (679)
8.2
Lead scoring and grading (656)
8.3
Data quality management (653)
7.9
Automated sales alerts and tasks (629)
8.0
Calendaring (511)
6.3
Event/webinar marketing (608)
7.9
Social sharing and campaigns (389)
6.1
Social profile integration (364)
6.2
Dashboards (639)
6.5
Standard reports (675)
6.6
Custom reports (641)
6.8
API (582)
8.2
Role-based workflow & approvals (504)
7.9
Customizability (610)
7.7
Integration with Salesforce.com (587)
8.3
Integration with Microsoft Dynamics CRM (178)
6.9
Integration with SugarCRM (112)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

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Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Standard$1,795.00Per Month

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS