Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-13 of 13)

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August 21, 2019
Ravi Ansal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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In-Person Training

9
If you are first time user then the training is perfect, but the advance training is not that effective.
After working in Marketo for 5 years there is nothing new to learn.
The new tools that Marketo have are expensive and too difficult to use. +
I would recommend to learn the basic and use Marketo on the daily bases as you will forget everything in a month if you don't use it.
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November 14, 2018
Sagorika Das | TrustRadius Reviewer
Score 7 out of 10
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In-Person Training

5
I was not provided much training. I mostly started by watching Youtube videos, writing questions to community and reading blogs submitted by Marketo Champions.
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November 05, 2015
Kristi Eide | TrustRadius Reviewer
Score 10 out of 10
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In-Person Training

9
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system.
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November 02, 2018
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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In-Person Training

10
Although they did not have to, they offered to have someone come and visit our company for the day. He spent time with various groups (sales, marketing, admins). It helped our sales people to understand the value of Sales Insight and how to use the information, and he was able to work with those building campaigns to increase our knowledge. We really appreciated that Marketo volunteered to send this person (at no cost to the company).
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February 21, 2013
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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In-Person Training

6
We attended a 4-day offsite training which was a pretty good way of getting the team up to speed. However, it was not as comprhensive as it might have been for such an investment of time.
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November 14, 2012
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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In-Person Training

8
For brand new users, especially ones using a Marketing Automation system for the first time, and ones developing a revenue lifecycle model for the first time, they are especially helpful. Early training was very useful. It is a lot harder to find people at Marketo to assist you with more advanced integration and Smart Campaign setup needs. The “mentor sessions” they offer are more helpful for this, as they appear to assign a true subject matter expert to your session.
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November 12, 2012
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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In-Person Training

7
Our customer service rep came on site for a couple of days to configure scoring, apply rules to reflect our business process. The marketing director worked closely with him and was trained during the implementation process. She, in turn, trained the sales people. Ultimately, she headed the NYC Marketo user group.
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Feature Scorecard Summary

WYSIWYG email editor (628)
7.1
Dynamic content (600)
7.7
Ability to test dynamic content (584)
7.3
Landing pages (641)
6.7
A/B testing (622)
7.4
Mobile optimization (608)
6.9
Email deliverability reporting (1287)
8.1
List management (664)
8.3
Triggered drip sequences (599)
8.5
Lead nurturing (657)
8.2
Lead scoring and grading (635)
8.3
Data quality management (632)
7.9
Automated sales alerts and tasks (609)
8.0
Calendaring (494)
6.4
Event/webinar marketing (588)
7.8
Social sharing and campaigns (372)
6.1
Social profile integration (349)
6.2
Dashboards (618)
6.6
Standard reports (656)
6.8
Custom reports (622)
6.9
API (564)
8.1
Role-based workflow & approvals (487)
7.9
Customizability (591)
7.7
Integration with Salesforce.com (566)
8.2
Integration with Microsoft Dynamics CRM (168)
6.8
Integration with SugarCRM (105)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

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Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS