Innovative Uses
- There isn't really anything unexpected or different that we are doing with Marketo.
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December 06, 2019
Innovative Uses
- Integrated with trials
- Nurturing by segments
- Managing live events
Innovative Uses
- Leads Assignment
- SLA and Escalation Rules for SDRs
- RCA Reports
Innovative Uses
- We use Marketo for workflow that SFDC cannot always handle, such as updating fields or sending alerts based on certain record inputs.
- We use reporting of certain behaviors in Marketo to watch for possible client cancellations, increasing retention.
September 04, 2019
Innovative Uses
- Centralize communication into a Communications Hub by seeing how performant and responsive people are to Marketo content as compared to content sent out via other platforms
- Predictive Analytics supply dynamic content for Marketo to then send personalized emails to a target user group
Innovative Uses
- We really just use Marketo for its intended purpose.
August 21, 2019
Innovative Uses
- sending ivitaion by sales
- sales looking for activity data of leads
- modification of sales cycle
August 06, 2019
Innovative Uses
- Integration through Marketo for sales team to send multiple emails
- Leveraging Marketo Insights to see how accounts/contacts have engaged. This is a priceless tool for sales!
Innovative Uses
- Lead segmentation
- Personalized engagement
October 04, 2019
Innovative Uses
- We've had to use a lot of third party platforms with Marketo to make sure we have full access to our very custom Salesforce environment
- We use a good amount of webhooks to integrate with our backend systems
September 10, 2019
Innovative Uses
- Birthday greetings - One fun thing we have been able to organize is a digital birthday card to send on the birthdays of our prospective students! They really appreciate the gesture.
Innovative Uses
- Our organization has created a very robust lead management system
- Lead scoring
Innovative Uses
- Website visitor tracking & pull through.
- Use as a pseudo CRM
November 13, 2018
Innovative Uses
- Slack Integration
- Tokenized emails for fast email sends
- MT/FT Tracking
- ROI Reporting in Salesforce
- Tableau Reporting
October 26, 2018
Innovative Uses
- Internal communication and tracking
- Customer success
- Billing
- Direct Mail
August 09, 2018
Innovative Uses
- Landing pages
- Forms
- Compiling list data
Innovative Uses
- Integrating with LinkedIn ads creating custom audience segments to launch campaigns at.
May 22, 2018
Innovative Uses
- I would like to see a social management platform
December 11, 2017
Innovative Uses
- Training
- Partner Marketing
- Sales
March 09, 2017
Innovative Uses
- Operational Emails with Tokens
- Birthday Emails sent on Birthday
December 15, 2016
Innovative Uses
- Data quality with our CRM. We have been able to use it to help maintain that our country or state fields are maintained with the values that we want. The same goes for job title which is not available to be a picklist in the CRM.
December 15, 2016
Innovative Uses
- Creating dynamic call scripts from Marketo landing pages for our sales team using tokens
- Creating a replicable content cycle (content asset + webinar) utilizing tokens
- Using the Marketo API to sync leads from our two leadgen apps to Marketo/SFDC
Innovative Uses
- Progressive profiling: capturing lead data in stages to increase conversion rates on LP's.
- LP URL Builder and LP Test Group: To track the lead flow from different channels and see which content is appealing to the leads in LP's.
- Tokens: We have made the entire set up scalable with the use of tokens, now we can clone and re-use programs with utmost ease.
May 09, 2017
Innovative Uses
- Marketing Automation
June 15, 2016
Innovative Uses
- One-click registrations for events and downloads--Marketo tracks email clicks, we realized we didn't need to route users to a traditional form/landing page.
- Multiple lead scores by persona. Some content is only meaningful for certain customer segments.
- API to automatically import data, Webhooks to pass data externally, extending our automation beyond our own database.
Marketo Scorecard Summary
Feature Scorecard Summary
What is Marketo?
Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Categories: Marketing Analytics, Marketing Automation
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Marketo Video
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Marketo Integrations
Marketo Competitors
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, Pardot, Mautic (open source), Pivian Marketing Cloud, Act-On Software, LeadSquared, CallidusCloud LeadRocket, Experiture Marketing Platform, V12 Data, SharpSpring, Dynamic Yield, Right On Interactive, GreenRope, Sugar Market (Salesfusion)
Marketo Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
Marketo Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar |
Marketo Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS |