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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(101-125 of 1128)
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Dácio Appolinario | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is well built and largely used in big corporations. With Marketo pieces of training and academy, it's possible to train employees and collaborators. With the certifications, it's possible to check the knowledge of the tool/software.
I don't think there are scenarios where the tool wouldn't be useful.
Score 8 out of 10
Vetted Review
Verified User
building emails/landing pages and integrating with SF makes capturing leads for the sales team does very well.
When migrating content to another instance, it should not take weeks due to only being able to migrate 1 program at a time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In any case, I recommend to take your time at the beginning to make training and paid formation Core 1 and 2. The functionalities are very great when you know how using the tool. I used Active campaign and Mailchimp and Marketo is more complex but also more powerful to make campaigns with a lot of assets, form and landing page.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited for the setup of lead management, lead lifecycle, lead scoring, data management, opt-in, and other complex functionalities. It is less appropriate in time taking to process lists or smart campaigns or segmentations.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
It is suitable for users that have no experience in marketing cloud and need to take their first step but not develop big scenarios. It can be very useful if your campaign is exactly as planned for the programmers in Marketo; otherwise, it will be hard to carry out. It's easy in some cases.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Abode Marketo Engage for achieving real-time personalization through marketing automation, engagement marketing, consumer engagement and management of marketing campaigns. Customer support should also be checked on every payment plan. Simple marketing solutions can be hard to come by when Marketo's pricing is complex. If you have a strong background in software or analytics, Abode Marketo's emphasis on custom solutions will be helpful, but if you do not, it can be a headache.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Very good program, it is too complicated to navigate the interface but other than that the functionality is very good and it is very useful. Marketo is a key part of my company that we use daily and I do not know where we would be without it. It does need improvement though, the interface and navigating the program are too complicated and can be made easier to navigate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've used Pardot and Mailchimp (other marketing automation tools), and I definitely think Marketo is more robust and useful. I like how Marketo's smart campaign feature allows one to make data value changes easily. In addition, its sync with Salesforce allows my company to route leads quickly and efficiently over to our sales team for rapid follow-up.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is great for a team or company that has everything already created and managed by an outside team. For example: if you have an agency doing all the work and you just need to post things. If you are a creator, however, in my opinion, it is one of the worst tools out there. Not just artistically but in all levels of content design.
Sai Tilak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's obvious I would recommend Marketo Engage because it offers all-in-one marketing management tool kit. I really like the capability you have to store our campaign programs into folders where is easy to access and manage them effectively.
I like the support team very quickly to respond quickly to all our challenges and resolve any problems easily.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo Engage seems well suited for any digital campaign. It may not work as well for situations where physical tracking is required, or may need additional integrations with other systems to be able to fully analyze activity outside of the digital realm. If you are using software that doesn't integrate with Adobe Engage, then it may be difficult to garner insights.
Marissa Novak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is ideal for larger companies. It has a lot to offer, but on the flip side, it is a lot spendier than many other automation platforms. Smaller companies likely would not need all of the capabilities, and it would be much too costly for those smaller companies.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited for business to business organizations that use salesforce with more than one hundred thousand records in their database. Less appropriate for healthcare or business to consumer organizations. Good for teams that have experience with it as it's complex, will be hard to enter in a team where no one has used it before.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is well suited for campaign creation, lead segmentation, form creation, design and development, email scripting, implementation, and digital strategy. It is especially powerful when it comes to customization, scalability, and flexibility. The API is well documented for developers, and I've never hit a limitation that didn't allow me to execute my marketing vision.
August 01, 2022

Worth the Training

Chloe Houghton | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I think Adobe Marketo Engage is well suited for enterprise-size companies. I feel the level of complexities it goes into wouldn't necessarily work for a smaller organization. What I think works really well is the different campaign types. Where I think it doesn't really work is when you just need to do little one-off things. Everything still has to go into a campaign
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is easy to use for creating new campaigns. I find cloning emails we previously had to fit new drives need one of the more resourceful options. Some platform mobility feels outdated because you can't drag and drop items into streams, and renaming items are only available on a specific page.
June 25, 2022

WYSIWYG in Marketo

Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's well suited for any asset production, like emails and landing pages. It helps you track a lead's lifecycle and how they interact with your brand from creation all the way to conversion and a little beyond that too (e.g. lead scoring, Bizible, etc.) It no longer tracks email send activity past 90 days, so any long-term tracking in regards to email touchpoints is a no-go. It also is not suitable for any opportunity information or large-scale analysis that pulls in more than leads and contacts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's great for marketing teams that are growing. If you determine a strong organizational foundation, then the programs and folders can make your life a million times easier than other MAPs. It is, I think, maybe not necessary (especially at the price point we are paying) for smaller teams.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Marketo can work well if you have a dedicated person to work on your instance. I would not recommend it to small businesses because of the time and effort required to learn how to use it for your specific company needs and goals. Once you get the hang of it, Marketo has many functionalities, which can be tailored to your company/industry/audience, however, it is very clunky with an outdated UI and time-consuming to fix any bugs.
Rohit Barhe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros: Marketo [Engage] is a good fit for anyone who uses Salesforce as a CRM. Without any second thought, just go for it. Remember Marketo is a powerhouse and a very powerful tool. You can customize it according to your business needs. Cons: Sometimes while applying for complex login, it becomes slow and needs to be refreshed. Good that they have an auto-save feature.
June 14, 2022

Marketing

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Marketo, in general, is really useful and easy to use when we are trying out different marketing ideas. Basically, if you can dream it, you can do it in the program.
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