Skip to main content
TrustRadius
Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

125 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
Return to navigation

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(176-200 of 1128)
Companies can't remove reviews or game the system. Here's why
December 10, 2021

Love Marketo Engage!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have not found any scenarios where Marketo is "less appropriate" based on Marketo's intended purpose. We have been able to build a very custom lead scoring and lead processing model including various API connections.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Through email marketing campaigns [that] have been positive towards the market [I] can testify that Marketo Engage has the power to automate [the] sales process and forecast audience and [customer responses] in real-time [users]. [I can't] think of where it would not be appropriate to use for our marketing [campaigns]. Reporting on [Marketo] is also very accurate and easy to use.
Aurpa Fiza | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
In terms of software, Marketo is a standout performer. It helps us to understand better and manage our company's needs. The most accurate scoring system determines which leads are Hot, Warm, or Cold. It has boosted the quality and quantity of MQLs significantly. We have seen a significant increase in the level of engagement with our leads since implementing our information nurturing and activity tracking processes. A better model and system should be available at the form level to provide default functionality.
Katja Keesom | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Marketo offers many options to build campaigns and run processes in the way you see fit. With all the tools present to create both simple one-off email blasts and complicated multi-step nurture campaigns it offers the marketer a broad range of options to support different kinds of activities. As it also integrates with other platforms easily, you can set up cross-channel campaigns very well. This flexibility does mean there is also a level of complexity, which means learning Marketo for the first time can be daunting. This can be overcome for most users by creating templatized standard programs, which are easy to replicate and customize.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Appropriate: - Segment users in actionable audiences - Customize messaging for each target - Quickly deploy landing pages and A/B test - Export audiences for use in advertising platforms Not appropriate: - When you want to customize landing pages to specific needs - Lists exports are sometimes whacky because you have to check if there are unrecognized characters, which is a hassle.
Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My biggest complaint about Marketo is that there isn't somewhere to go when I need to get help, other than the Marketo Community. Also, the fact that it's not intuitive to use. Setting up drip and nurture campaigns, learning how to use acquisition programs, and also learning how to score someone in Marketo can be difficult. Even the language used in Smartlists is not straightforward.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo Engage is a powerful tool. I recommend it for enterprise use for medium to large businesses. I would also recommend starting small, don't get all the bells and whistles right away. Prove to yourself that you can use the basics of the platform first before trying to add more complicated items like web personalization.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
When we need to send some promotional campaign or need to update leads data we can do it by using easy simple steps to many people at a time. We can also create a Nurture program to perform a series of events on a group of people who performs certain actions defined within the program.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
For ABM email marketing it works well because it tracks every single contact per account's customer journey instantly after an email was sent out. It also enables easy resending the email the recipient previously unopen the emails. The filters are also flexible to set up and sync with SFDC that provides a single source of truth for engagement.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is perfect for business-to-business companies that run SFDC. If you are a consumer-driven marketing org, I don't know what is the best. If you use another CRM, I also don't know what is best. I have only used Oracle Eloqua with Oracle's horrible CRM, so I can't say. It works for me. I was a customer in only their second year (2008) and I am still on today, although I have worked places where I was forced to take Salesforce Pardot or Hubspot, but it wasn't long before I replaced them with Marketo.
Gavin Wilkinson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
It is good if you need to track a lot of metrics about a lot of leads. It is really a giant database. It is not so suitable for just running quick email campaigns. It is very human resource intensive with a steep learning curve and requires developer support for site integrations, template development, and detailed report creation.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo is well suited for event management programs, as it helps easy integration with third-party tools and creating reports. Marketo is less appropriate for lead tracking as it is difficult to track that and some of the lead's crucial data gets updated every time it does something and we tend to lose that information.
November 15, 2021

Marketo is just magic

Rob Cummerson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It fits any organiastion that wants to engage with its customers and prospects and wants to understand how to engage. It enables organisations to do things differently. Works really well in building relationships
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Suited - Works best to score the leads to determine Hot/Warm/Cold leads. This has improved the quality of MQLs. Nurturing of leads and tracking the activities has helped a lot in lead engagement. Less - Tracking of actual lead source without third party script is a dream. Need to have a better model and system in place set at form level as a default functionality.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Good for sending promotional and operational messaging across multi-layered audiences and segments via perpetual automations and ad hoc sends. Great for audience building and dynamic base list functionality. Good for B2B communication, consumer, etc. Maybe not the best fit for eCommerce audiences, due to the lack of easily accessible revenue/booking dashboards. Great for custom automated journeys, but as mentioned, there are not very many templated reporting dashboards.
November 10, 2021

The True Industry Leader

Kelly Rose | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo Engage is ideal for anyone who wants to deliver the right message to the right person at the right time. If you're only interested in spamming people and not gathering meaningful insights on your customers, then this isn't for you. Additionally, if your current database is a mess or your customer data is unreliable you may need to assess your current state and work with your Marketo rep to get a realistic picture of how Marketo can 1) be used right out of the box for you today with the data you currently have and 2) how Marketo can be used to help clean up or correct your data, and what that requires from your marketing teams and CRM admins. In some cases, it may be best to address existing database issues first with the future integration of Marketo in mind so that you can fully utilize the tool once it's implemented. Having a dedicated Marketo practitioner is key in my opinion, but it's also so important to have your design, marketing, and CRM teams all on board.
Zachary Thompson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Ideal when advanced customizations are needed for segments, personalization, and reporting. Time-consuming and reporting that is hard to read. Ideal for ABM and nurturing but overkill for general email marketing/newsletters. Ideal when CRM integration is needed at a field level on contacts. Mailchimp's design tools are easier and have more features.
Return to navigation