Skip to main content
TrustRadius
Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

125 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
Return to navigation

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(801-825 of 1128)
Companies can't remove reviews or game the system. Here's why
May 19, 2017

Short Review

Emily Poulton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
More suited for centralised users and for people who have experience using the system - e.g. understanding the impact of setting up too many triggers and sending too many emails.
Not suited for too many users and without a clear process for naming and sending out rules. You can't create many rules to limit users and your internal policies will need to be very strict.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo is a great option for anyone wanted to do A/B testing with different email campaigns and lead response to various subject lines, content, etc. I would highly recommend it to anyone who wants to be able to have a good visualization of the data that is gathered from the campaign. The data can then be organized however the user wants and then used for various business purposes.
José Rafael Parr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I can't think of a scenario where Marketo Lead Management wouldn't be my Marketing Automation Platform of choice. Between everything you can do with the base platform, and the immense ecosystem built around it, it's a pretty easy decision. With all the other vendors, you always have to consider what you won't be able to do, either because a feature is missing or some other system doesn't support it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is suited to a medium to large size company who is in the B2B or B2C enterprise space. Marketo makes sense if you are sending emails constantly to thousands of prospects and customers. Marketo wouldn't make sense for any startup company that is just building out their marketing team.
Gany Rodriguez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is a tool worth using if you're becoming smarter about the way you go after leads and build up an inbound pipeline. It helps to put all the pieces in place so that you know which events brought in who, how are they engaging with your site, which leads are qualified for sales to work, which ones you should try to nurture, the possibilities are endless. Marketo should not be used as an email sender only, although it has the capability (and does it well), there are many aspects of the tool that should be utilized to really get the most out of your leads and arm sales with a good pipeline.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
After attending the Marketing Nation conference, I have a better understanding of what Marketo might be able to do - but I know that our field is a new useage/client voice for Marketo. I am not sure how well it integrates as of yet and that is the only reason I would not recommend it fully yet.
Remy Frank | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Except for the VERY small business, I cannot imagine a scenario where Marketo would not be well-suited. Perhaps in a business environment where there are less channels to track or a very straightforward sales pipeline...

Marketo is extremely well-suited for building a lead gen environment, retaining and upselling clients, and powering a subscription based content hub. Whether a business is developing their demand generation strategies and contacts or managing them, Marketo provides scalability that is both straightforward and sophisticated.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I would likely recommend Marketo in circumstances where the person is going to be using the system frequently. I've found from working with others that if you don't use the system often enough, you will likely forget rules or best practices that can lead to disaster.
Chris Sharpless | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well suited for a company that has a lot of traffic to their website and looking at whitepapers. I imagine that this wouldn't be super helpful if you didnt have a lot of marketing materials to bring in inbound leads. The aspect of making leads "known" is also really important and helps you input cold leads and see if they will engage organically or click on the materials you send.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo is awesome for marketing or sales departments who want more information on prospects or clients' interaction with their content. From a marketing standpoint, you can see where traffic is coming from, what landing pages convert to leads, and which campaigns are producing the best results. From a sales standpoint, you're able to tailor your approach to what caught your prospects' interest.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ABM and real-time personalization - 100%! If you're in the B2B segment and trying to reach folks at other companies, you're going to need a solution like Marketo. Pardot is not suitable and will not provide the value that you'll get from Marketo.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo is well suited for organizations that are committed to adopting the processes necessary to get the most out of the tool. It is very powerful, but can easily fail, or provide little value to organizations that don't have sales and marketing alignment and aren't focused on KPIs like qualified leads generated or ROI of marketing initiatives.
Alicia Tobin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo is great for determining how "hot" a lead is and what your follow-up should look like. For example, it helps tell you if you should follow-up fast because they are a company that is more likely to buy or a slower follow-up because they are not as likely to buy. It would be less appropriate for anything not sales related.
Steve Carlton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo would be a great fit for a larger business or corporation. The pricing is not cheap but I feel it is in line with the functionality and power that they offer.

For smaller business (or simple marketing needs) I think there may be better options that would fit your needs at a fraction of the cost.
Return to navigation