Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 145)

Adam Vavrek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
I am happy with the platform and the service. We have invested a lot of training and time into learning the tool and we have built a ton of processes, nurturing programs, and lead scoring rules into the platform. It provides a lot of value to our team.
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Cody Kimball | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Honestly there is so much of our MarTech stack that now runs in and through Marketo, and would be a major overhaul to pivot to a new platform that likely wouldn't provide ample additional value to justify the move.
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Rachel Thomas | TrustRadius Reviewer
September 03, 2019

Marvelous Marketo

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Marketo isn't perfect, but it fits our needs better than anything else on the market. The effort it would take to unplug it from our marketing campaigns doesn't even bear thinking about. There isn't another product out there that is as easy to use with so many features. The integration to Adobe is also an improvement and we are excited to see what else that partnership brings.
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Jackie Potts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
It is a very helpful tool that has many nice features. It allows you to pull smarts lists and set subscriptions for those, has great reporting capabilities, allows for A/B test of campaigns and lets you email the right people at the right time.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Because our team has learned how to use it well (to varying degrees) and its already so ingrained within our company. It constantly evolves, which is good, and we hope to evolve with it.
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Our organization heavily relies on Marketo, and we have seen a lot of success because of it, including students who enrolled because of our emails. These are not just recent inquiries, but several dozen students who had not had contact with us in six months or even more than a year. That is invaluable to us.
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Anonymous | TrustRadius Reviewer
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
We just migrated from one Marketo instance to another instance with a 40 million person database. If I'm being frank, Marketo is an extremely sticky product. Though the tool is better suited for us than any others so the choice is also out of loyalty.
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Jennifer  Robertson | TrustRadius Reviewer
August 20, 2019

Highly intuitive.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
As stated, the volume of marketing campaigns that we can build and push out is dramatically higher than we could ever achieve without the tool.
It also seems like it would be a pain to switch.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
It does exactly what it is supposed to do, but it is very expensive and we may have other uses for the money. That being said, our marketing team is starting to use it quite a bit and so we'll likely renew.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Not to be a total raving fan, but once you start using it, you’ll be hooked! Our organization made huge leaps and bounds in ROI in the first year up almost 300 million dollars. It has brought more creativity and engagement to our campaigns. We ask better questions now; before we may have asked, “How do we get more people to notice us?” Now we ask, “How do we get specific companies and people to buy from us.” It has changed the conversation to be less about our company (what we are doing and why we’re so great) to instead be more customer focused and talk to people about things they care about.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
We are happy with our relationship with Marketo. We know there are other strong players in the space, but Marketo keeps impressing us with their new releases and seem to be in the "front of the pack" as far as technology. Additionally, it would be very painful/difficult to change internally. Our Sales & Account Managers are now comfortable and on board with Marketo and are adverse to change.
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Feature Scorecard Summary

WYSIWYG email editor (581)
7.1
Dynamic content (559)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (600)
7.0
A/B testing (578)
7.2
Mobile optimization (565)
7.1
Email deliverability (617)
8.2
List management (617)
8.4
Triggered drip sequences (554)
8.2
Lead nurturing (610)
8.2
Lead scoring and grading (592)
8.2
Data quality management (590)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (544)
7.8
Social sharing and campaigns (340)
6.5
Social profile integration (319)
6.5
Dashboards (572)
6.9
Standard reports (610)
7.1
Custom reports (577)
7.0
API (524)
7.8
Role-based workflow & approvals (451)
7.5
Customizability (549)
7.4
Integration with Salesforce.com (528)
8.1
Integration with Microsoft Dynamics CRM (151)
6.4
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS