Marketo Reviews

Marketo is core to our marketing and sales operations. Trying to replace that functionality would be very difficult and would impact multiple organization as well as involve development time and most likely a restructuring of our lead flows. Unless some fatal flaw occurred in the functionality of the product, we will continue to use it.

Because our team has learned how to use it well (to varying degrees) and its already so ingrained within our company. It constantly evolves, which is good, and we hope to evolve with it.

Besides all the benefits mentioned in earlier comments, we are heavily invested in the product, making it a time consuming/costly process to leave. Additionally I am a Marketo partner and consultant.

As stated, the volume of marketing campaigns that we can build and push out is dramatically higher than we could ever achieve without the tool.
It also seems like it would be a pain to switch.

Marketo is the best - there is no one to replace them with!

I am happy with the platform and the service. We have invested a lot of training and time into learning the tool and we have built a ton of processes, nurturing programs, and lead scoring rules into the platform. It provides a lot of value to our team.

Honestly there is so much of our MarTech stack that now runs in and through Marketo, and would be a major overhaul to pivot to a new platform that likely wouldn't provide ample additional value to justify the move.

Marketo isn't perfect, but it fits our needs better than anything else on the market. The effort it would take to unplug it from our marketing campaigns doesn't even bear thinking about. There isn't another product out there that is as easy to use with so many features. The integration to Adobe is also an improvement and we are excited to see what else that partnership brings.

I know Marketo well and it serves well. Marketo is always growing and is very responsive to its users for the roadmap.

It is the most flexible and robust tool in the market

We love Marketo

It is a very helpful tool that has many nice features. It allows you to pull smarts lists and set subscriptions for those, has great reporting capabilities, allows for A/B test of campaigns and lets you email the right people at the right time.

We continue to use Marketo as a way to grow smarter about our customer lists and customer engagements. I think it's a very helpful tool to continue using and am excited about future features which may help us even further.

We are building it in as an essential part of our mar-com stack.

It does exactly what it is supposed to do, but it is very expensive and we may have other uses for the money. That being said, our marketing team is starting to use it quite a bit and so we'll likely renew.

Not to be a total raving fan, but once you start using it, you’ll be hooked! Our organization made huge leaps and bounds in ROI in the first year up almost 300 million dollars. It has brought more creativity and engagement to our campaigns. We ask better questions now; before we may have asked, “How do we get more people to notice us?” Now we ask, “How do we get specific companies and people to buy from us.” It has changed the conversation to be less about our company (what we are doing and why we’re so great) to instead be more customer focused and talk to people about things they care about.

Marketing operations - technology and infrastructure

It gives us everything we need and the only reason we wouldnt would be if another tool came along and gave us more.

Our organization heavily relies on Marketo, and we have seen a lot of success because of it, including students who enrolled because of our emails. These are not just recent inquiries, but several dozen students who had not had contact with us in six months or even more than a year. That is invaluable to us.

We just migrated from one Marketo instance to another instance with a 40 million person database. If I'm being frank, Marketo is an extremely sticky product. Though the tool is better suited for us than any others so the choice is also out of loyalty.

It's been consistent and reliable. It is showing a solid ROI, esp re my SDR employees.