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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2606)

Attribute Ratings

Reviews

(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Webinar, Events, Product Promotion and Partner related. We also look at strategies and regional focus.
We can compare which channels perform the best and which do the best job at generating leads and qualified leads for our sales teams.
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email
Event
Tradeshow
List purchase
social
Content syndication
These help us better understand which types of campaign convert the highest and at what value
Cody Kimball | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We have used channels to distinguish between direct mails, Nurture engagement programs, content syndication, email blast, etc. types of marketing activities.
With every marketing effort, we try to measure and attribute its relative impact to the overall revenue being generated for the company. It is reasonably safe to say that Marketo as a whole is a sure win to remain in the MarTech ecosystem at our company. However, the granularity in reporting that we are able to introduce via marketo channels is essential to truly attributing revenue to the most impactful Marketo efforts.
Josh Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Events
Roadshow
List Purchase
etc.
Each organization is different. I use the Program Channel Statuses to do error checking, count review, etc. If you are using the full Lead Source/RCM system, then you will use those to manage Success touches and First Touch. I've done that too and it works well if you've taken the time to carefully setup each step.
Ravi Ansal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
There are few basic channels but also some internal one where we promote our products. But I wont be able to add them here.
But the channel tracking is good only if you don't have multiple work spaces. with multiple work spaces these tracking doesn't make sense anymore.
We are not using them as a measure any more as we only use them to measure the lead capture and conversion reports.
We are looking for a attribution model and soon we will be able to find every touch and allocate the percentage to the sources.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My organization uses channels to define the top level categories of our programs. Channels are a specific marketing activity, describing what kind of program we want to run. This is based a lot on the activity of the program. If it's an ad the channel can be a social ad, online ad, print ad etc.
These channels easily let us segment what types of campaigns are performing best with our audience. We make informed decisions on what to continue to invest in based on this knowledge.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We've defined specific channels within the organization and also subchannels. Each subchannel is associated to 1 channel. This allows us to keep reporting neat and clean with rollup summaries. We've also determined to put events as an asset and not a specific channel. Emails, paid, etc. promote the event in the same way they promote a white paper or other asset.
We can see a full path model of all the touches by a record. The path isn't linear. People are having many different interactions. We have better visibility into how each channel is influencing intent and can begin to orchestrate when a channel should engage.
Stephen Jeong | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Banner Ad
  • Blog
  • Content syndication
  • Direct Mail
  • email blast
  • external tradeshow
  • google adwords
  • linkedin
  • operational
  • webinar
  • sponsored content
These channels help us in in reporting by allowing us to segment our programs. Lead sources are great for leads but channels are effective with program segmentation.
Tom Liolios | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use the following channels:
- Engagement Programs
- Webinars
- Events
- Newsletters
- Report downloads
- Email Sign up
Our channels allow us to group our programs, and make our reporting much easier to use. Additionally, each channel type has a specific set of 'flow steps', allowing us to use the right flow structure for each program.
Ben Beck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use the main channels that Marketo has pre-defined: email, CPC, etc.
We track leads back to the channels, though our total addressable market is quite small so our lead numbers are also small and therefore not all that statistically significant. That said, it does provide us anecdotal learnings that have benefited our advertising activities.
November 13, 2018

Catchy Title Here

Score 8 out of 10
Vetted Review
Verified User
Live Events, Webinars and Web Forms primarily.
These channels allow us to measure the effectiveness of events or webinars, or show us where we can improve our efforts.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Email Send, List import, web, webinar, seminar
List import allows us to track the acquisition of these records so we can measure the ROI of the record. We can see how many new names were acquired so we can ask vendors for a credit for names we already own. For seminars, we use tags or the program name to differentiate between the different types in reporting to differentiate between lunch & Learn seminars vs others, etc. Online Advertising and web ads on different websites promote our company or content which lead to a form on our website.
Joseph R. Sweeney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
List Import, Operational, and Web
List Import has been useful in pulling data from several of our third party data verification parties as well as uploading our own data from our internal servers. Operational has assisted in reporting on our data management enterprises which has significantly improved our communication as well as our systems integrity issues. This has reduced down times for pulling reports and simplified the procedure for fixing it. Lastly, our Web channel provides the communication aspect that we need to get everyone on the same page and report any issues immediately.
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