Marketo Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
1942 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Learn how we help vendors

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-25 of 87)

Companies can't remove reviews or game the system. Here's why.
September 03, 2019
Rachel Thomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

7 - Marketo is used by our sales and marketing teams. Marketing uses it to create and track complex nurture streams for multiple personas at different points in the buying cycle, make quick landing pages, and it handles all of our site conversions. Our sales team uses it to track outbound sales emails and event registration.
Read Rachel Thomas's full review
December 06, 2019
Ajay S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

6 - Marketing, Sales, SDRs, Marketing research Specialist
Read Ajay S's full review
September 10, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

5 - Currently, we are a small marketing team who uses Marketo on behalf of the rest of our organization. We are a private university and we primarily use Marketo as a means to reach out to prospective students who have recently inquired about enrolling with us, as well as students who reached out to us at one point but we have not heard from for a while.
Read this authenticated review
September 09, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

16 - Marketing Automation specialists and managers - running campaigns with Marketo at the center
Marketing Technology Operations - managing the platform, setting up integrations, managing the database, etc.
Read this authenticated review
August 20, 2019
Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

46 - One person in the marketing department uses all the modules.
One person in the marketing department uses the lead management and RCA modules.
Four people in the marketing department use the lead management module and Sales Insight. 40 members of the sales team have access to use Sales Insight - some use it a lot, while others use it a little.
Read Jennifer Robertson's full review
August 06, 2019
Margie Pazdan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

200 - For the most part, Marketo is used by the marketing team. However, we make Marketo templates available in Salesforce and therefore, allow our sales team to also leverage these emails via the integration in SFDC. This allows sales to have a greater outreach, while still staying CAN-SPAM compliant.
Read Margie Pazdan's full review
August 06, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source

Users and Roles

6 - Events manager, content management, Admin, designer
Read this authenticated review
August 06, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

8 - Sales & marketing & sales development (prospecting).
Read this authenticated review
April 10, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

46 - 3 are Advanced Users - US Marketing Team
3 are Intermediate Users - Australia & Canada Marketing Teams
2 are Beginner Users - Supply Marketing Team
Approx 40 are Sales Insight users only (only use the templates created for them)
Read this authenticated review
March 28, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

10 - Digital marketing
Web designers
Data analytics
Read this authenticated review
October 26, 2018
Brent Levi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

100 - All areas of the spectrum, from event planners to marketing execs to specialists and directors. Most are in marketing, but there are pockets that represent other areas such as comms, sales, and operations.
Read Brent Levi's full review

Feature Scorecard Summary

WYSIWYG email editor (647)
7.1
Dynamic content (620)
7.7
Ability to test dynamic content (604)
7.3
Landing pages (661)
6.6
A/B testing (643)
7.5
Mobile optimization (628)
6.9
Email deliverability reporting (1307)
8.1
List management (685)
8.3
Triggered drip sequences (619)
8.5
Lead nurturing (679)
8.2
Lead scoring and grading (656)
8.3
Data quality management (653)
7.9
Automated sales alerts and tasks (629)
8.0
Calendaring (511)
6.3
Event/webinar marketing (608)
7.9
Social sharing and campaigns (389)
6.1
Social profile integration (364)
6.2
Dashboards (639)
6.5
Standard reports (675)
6.6
Custom reports (641)
6.8
API (582)
8.2
Role-based workflow & approvals (504)
7.9
Customizability (610)
7.7
Integration with Salesforce.com (587)
8.3
Integration with Microsoft Dynamics CRM (178)
6.9
Integration with SugarCRM (112)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Marketo Screenshots

Marketo Video

Marketo Downloadables

Marketo Integrations

Marketo Competitors

Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Standard$1,795.00Per Month

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS