Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 82)

Jennifer  Robertson | TrustRadius Reviewer
August 20, 2019

Highly intuitive.

Score 10 out of 10
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1 - It's just me in house, but we also have an agency (Spear Marketing - our implementation partner) which does a lot for us. We use them for support too. When it comes to supporting Marketo, it really helps that I am a certified SFDC administrator. It helps me know how the the two work together and what is possible using the two together.
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Rachel Thomas | TrustRadius Reviewer
September 03, 2019

Marvelous Marketo

Score 9 out of 10
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3 - We don't have any in-house support for Marketo. Generally speaking, we are able to troubleshoot almost anything we have trouble with by consulting the documentation and the user community. If that doesn't get us anywhere, Marketo has a robust support staff that is very prompt and helpful. We've never had trouble getting anything resolved.
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Ajay S | TrustRadius Reviewer
December 06, 2019

Marketo Review

Score 10 out of 10
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2 - 4x Marketo Certified Expert, 8 Advanced Spcializations on Marketo, SalesForce Certified Admin
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Jackie Potts | TrustRadius Reviewer
December 05, 2019

Marketo Marketing Automation

Score 9 out of 10
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2 - They have strong organizational skills, understand the software package. It is helpful if they receive Marketo Certified Expert certification after they have used the product for a year. It is important to be detail oriented so that you can have useful campaigns and be able to get metrics showing your ROI while using Marketo.
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Margie Pazdan | TrustRadius Reviewer
August 06, 2019

Beginner in Marketo and Already Loving It!

Score 8 out of 10
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10 - The most engagement in Marketo lives within the Marketing Ops team. These folks help demand generation leverage templates to create assets but then push all assets and programs live. They also gather reports and report back to the person requesting the built program to show engagement.
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Akande Davis | TrustRadius Reviewer
August 20, 2019

Marketo Review

Score 8 out of 10
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1 - Primarily we have marketing communications specialists who handle Marketo and use it and some CRM specialist who go in to review data.
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Anonymous | TrustRadius Reviewer
August 06, 2019

Why Marketo?

Score 9 out of 10
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1 - Marketo power user who has gone through certification and a CRM administrator who is familiar with marketing automation
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Anonymous | TrustRadius Reviewer
September 10, 2019

Good experience with Marketo so far

Score 6 out of 10
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2 - We have two individuals (myself and a co-worker) who are by no means Marketo professionals, but have taken on the brunt of learning about the software. We attended a few of Marketo's supplied digital training sessions, but most of our learning has come from on-the-job experience as well as perusing the Marketo support community. Marketo does a LOT of things, and it can be really overwhelming at first, but the support is out there to get the help you need.
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Anonymous | TrustRadius Reviewer
September 09, 2019

My Review

Score 10 out of 10
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5 - Technical skills are a must! People in these roles must be critical and quick thinkers.
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Anonymous | TrustRadius Reviewer
March 28, 2019

Marketo Review

Score 10 out of 10
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1 - -Some developer skills for API and integrations
-knowledge of CRM systems
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Feature Scorecard Summary

WYSIWYG email editor (588)
7.2
Dynamic content (565)
7.7
Ability to test dynamic content (550)
7.4
Landing pages (606)
6.9
A/B testing (583)
7.3
Mobile optimization (571)
7.2
Email deliverability reporting (1248)
8.2
List management (624)
8.3
Triggered drip sequences (561)
8.3
Lead nurturing (617)
8.1
Lead scoring and grading (599)
8.1
Data quality management (597)
7.9
Automated sales alerts and tasks (574)
8.0
Calendaring (464)
6.7
Event/webinar marketing (550)
7.9
Social sharing and campaigns (345)
6.6
Social profile integration (324)
6.7
Dashboards (578)
6.8
Standard reports (616)
7.0
Custom reports (583)
6.8
API (529)
7.8
Role-based workflow & approvals (457)
7.7
Customizability (555)
7.5
Integration with Salesforce.com (534)
8.2
Integration with Microsoft Dynamics CRM (154)
6.6
Integration with SugarCRM (98)
6.2

About Marketo

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

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Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS