Marketo Reviews

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Score 8.0 out of 100

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Reviews (1-25 of 82)

Jennifer  Robertson profile photo
August 20, 2019

Highly intuitive.

Score 10 out of 10
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1 - It's just me in house, but we also have an agency (Spear Marketing - our implementation partner) which does a lot for us. We use them for support too. When it comes to supporting Marketo, it really helps that I am a certified SFDC administrator. It helps me know how the the two work together and what is possible using the two together.
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Rachel Thomas profile photo
September 03, 2019

Marvelous Marketo

Score 9 out of 10
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3 - We don't have any in-house support for Marketo. Generally speaking, we are able to troubleshoot almost anything we have trouble with by consulting the documentation and the user community. If that doesn't get us anywhere, Marketo has a robust support staff that is very prompt and helpful. We've never had trouble getting anything resolved.
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Ajay S profile photo
December 06, 2019

Marketo Review

Score 10 out of 10
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2 - 4x Marketo Certified Expert, 8 Advanced Spcializations on Marketo, SalesForce Certified Admin
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Jackie Potts profile photo
Score 9 out of 10
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Support Headcount Required

2 - They have strong organizational skills, understand the software package. It is helpful if they receive Marketo Certified Expert certification after they have used the product for a year. It is important to be detail oriented so that you can have useful campaigns and be able to get metrics showing your ROI while using Marketo.
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Margie Pazdan profile photo
Score 8 out of 10
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10 - The most engagement in Marketo lives within the Marketing Ops team. These folks help demand generation leverage templates to create assets but then push all assets and programs live. They also gather reports and report back to the person requesting the built program to show engagement.
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Akande Davis profile photo
August 20, 2019

Marketo Review

Score 8 out of 10
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1 - Primarily we have marketing communications specialists who handle Marketo and use it and some CRM specialist who go in to review data.
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No photo available
August 06, 2019

Why Marketo?

Score 9 out of 10
Vetted Review
Reseller
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Support Headcount Required

1 - Marketo power user who has gone through certification and a CRM administrator who is familiar with marketing automation
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Score 6 out of 10
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Support Headcount Required

2 - We have two individuals (myself and a co-worker) who are by no means Marketo professionals, but have taken on the brunt of learning about the software. We attended a few of Marketo's supplied digital training sessions, but most of our learning has come from on-the-job experience as well as perusing the Marketo support community. Marketo does a LOT of things, and it can be really overwhelming at first, but the support is out there to get the help you need.
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September 09, 2019

My Review

Score 10 out of 10
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5 - Technical skills are a must! People in these roles must be critical and quick thinkers.
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March 28, 2019

Marketo Review

Score 10 out of 10
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Support Headcount Required

1 - -Some developer skills for API and integrations
-knowledge of CRM systems
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Feature Scorecard Summary

WYSIWYG email editor (580)
7.1
Dynamic content (558)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (599)
7.0
A/B testing (577)
7.2
Mobile optimization (564)
7.1
Email deliverability (616)
8.2
List management (616)
8.4
Triggered drip sequences (553)
8.2
Lead nurturing (609)
8.2
Lead scoring and grading (591)
8.2
Data quality management (589)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (543)
7.9
Social sharing and campaigns (340)
6.5
Social profile integration (318)
6.5
Dashboards (571)
7.0
Standard reports (609)
7.2
Custom reports (577)
7.0
API (523)
7.8
Role-based workflow & approvals (450)
7.5
Customizability (548)
7.4
Integration with Salesforce.com (528)
8.2
Integration with Microsoft Dynamics CRM (151)
6.5
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS