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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(51-75 of 83)
Companies can't remove reviews or game the system. Here's why
Steve Susina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
2
--Marketo lead - marketing organization champion to serve as subject matter expert and first line of support internally.
--IT professional - for back-end integration and API work with external databases beyond the CRM
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
3
This answer will not be relevant going forward with the spring release from Marketo. However, on the current instance of Marketo you need individuals that have basic HTML or CSS skill to update and make changes to basic landing pages and email templates. Also you need analytical thinking skill sets in order to review reporting and map out strategy for nurture streams.
Robert Barrett, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
20
My "customers" come from all backgrounds. Some of them have been using Marketo for years, others are brand new to Marketing Automation. While it definitely helps to have a background in HTML, Email Marketing and workflows I find that it's not totally necessary. I've been able to create program templates to turn new users into Marketo Mavens rather quickly.
Dory Viscogliosi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
3
We have one main person who is responsible for all things in Marketo. This person works closely with the CRM (SFDC) team, as well as the media team, client teams, sales team, and product teams. There are several other people who utilize Marketo extensively for their roles in both the marketing and media departments. There are also plans to add another email specialist to our team within the next year.
February 23, 2016

Oh my Marketo

Score 8 out of 10
Vetted Review
Verified User
3
It's important that anyone managing your Marketo instance is detail oriented, learns quickly and can grow with the tool. Marketo does a great job of releasing new features and keeping up with that at times can be tough. When you found a way to work your system and then a new release comes out it can be daunting to go back and update all prior programs or assets.

Jenn DiMaria | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
1
A background in web design and digital marketing was extremely useful for me because it made implementation easier. Knowing key marketing terms (ie: being able to differentiate between leads, opportunities, and contacts) really helps when planning any campaign and is crucial for marketing automation. I would also recommend at least some basic analytical skills and a basic understanding of Excel so you can understand data and manipulate it into custom reports outside of Marketo, if needed.
Elliott Lowe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
2
  • BA/BS in: Marketing, Finance, Business or related areas of study.
  • 2+ years of sales/marketing experience with at least 1 year working with marketing data
  • Data driven individual with very strong Excel skills
  • Good understanding of sales and marketing analytics (i.e. campaign effectiveness, pipeline, conversion rates)
  • Track record of an organized and efficient problem solver with great attention to detail
  • Ability to maintain internal documentation such as process documents, technical guidelines, best practices, etc.
  • Ability to clearly communicate with co-workers across multiple departments
  • Experience with Salesforce, Google Analytics, Optimizely and Marketo is desirable



Kristi Eide | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
3
The admins are the ones who support the entire system. It does take a decent percentage of our time, but considering the size of our system, 3 people is a very low number and it is very manageable. One admin spends 100% of her time on Marketo, I spend about 60% of my time, and another admin spends only about 20% of her time on Marketo (mostly overseeing legalities of using the system).
September 30, 2015

Marketo Review

Joe Reitz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
4
I have some web design experience, and have been able to train the team in terms of how to build emails and landing pages, and can provide troubleshooting support as needed. But by and large, our team is comprised of marketers with little to no web design experience.
Christine Roberson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
3
Organization is key! Without partitions available in the enterprise edition, managing lists and campaigns is very important. Creative users are a must as well - a great feature of Marketo is A/B testing. Without someone who has time to focus on this feature, it will go unused.
Score 7 out of 10
Vetted Review
Verified User
1
Primary marketing automation product usage - 5 campaign managers including myself. Administration - took 50% of my time initially. Now I spend just 15% of my time on administration. We didn't have any business analysts or other IT involvement post implementation. IT were involved in implementation to set-up email parameters.
Mike Turner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
4
  • We have one person who is the CRM administrator and probably does not count as a whole person. His role is around the tie-in with CRM and ensuring the two play nice together.
  • We do have a Marketo "Administrator" whose role is to ensure the system is set up and runs optimally. She also handles a significant portion of the email programming and execution.
  • We have one gentleman who is a graphic designer by training with excellent CSS and html skills for troubleshooting who creates internal graphics when needed, formats our content pieces and sets up email programming.
  • We have another gentleman who also sets up emails but also focuses on CSS, Java, etc in landing pages.
  • Lastly, we have someone who programs engagement programs and all things content related as it relates to Marketo. This person also handles the majority of analytics set up and structure. In total, this is only a portion of this person's role, thus the total of four people supporting Marketo.
  • None of the above are currently Marketo certified. We anticipate that will change soon.
  • To get real benefit from an incredibly powerful Marketo system, dedicated full-time resources are required.
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