Marketo Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
1774 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2019

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-25 of 28)

Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Online Training

10
You can get 100% of your training done online. Marketo's community is filled with experts and they list free training videos on marketo.com. They also have user groups in every major city that help you get the most out of your Marketo instance and Marketing Automation in general. It's really easy to pick up this tool and start running on day one.
Read Amanda Thomas's full review
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Online Training

6
It may have just been the specific individual our organization was assigned, but our Marketo training left something to be desired. It was included in our package so we did not pay extra for it; had we spent money on the training, we would have had bigger complaints. It was two days of training that lasted most of the day. The presenter was not very professional and there was no time to practice implementing what we had just learned, which I really could have benefited from. A more interactive experience would have been nice. There is a LOT of information to absorb as Marketo boasts a very wide range of capabilities, so even two days' worth of training was just scratching the surface. I would have preferred an interactive dive into the areas that were most pertinent to our business.
Read this authenticated review
Jennifer  Robertson | TrustRadius Reviewer
August 20, 2019

Highly intuitive.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Online Training

6
Marketo is a powerful product and is capable of so much, but training is really basic. It's not nearly advanced enough. If you don't have time to dig into the system and learn its capabilities on your own, you will never quite be able grasp all of its capabilities. The training needs to cover a lot more.
Read Jennifer Robertson's full review
Ravi Ansal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Online Training

6
I never really had online one one one training.

I attended the university sessions which were shared and they were quite good, The only issue is the practice. On One on One you can ask the company specific questions but in the online training it was not that specific.
Read Ravi Ansal's full review
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Online Training

10
The instructor was engaging and friendly. They covered multiple topics and ensured we had time to practice. By the end of training we already had built our first campaigns and they were ready to run.
Read this authenticated review
Robert Barrett, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Online Training

10
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read Robert Barrett, MBA's full review
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Online Training

10
I have attended virtual training sessions in the past where I have left feeling confused on what steps to move forward with. That was not the case with the Marketo basic foundations class! the class is over the span of 3 full days. Their are instructions and exercises or each individual to complete throughout all days of the training. The breakdown of the system and how the training begins to unpack all the features is put together very well. I attended the class prior to our implementation and would recommend everyone to do it that way. You get a familiar understanding and then can take a deep dive with your professional company that is there to ensure you will succeed.
Read Brittany Stover's full review
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Online Training

7
It was very basic. I was in a unique situation because I had used Eloqua for so long and had done a lot of research. We got the higher level and it was still not advanced enough.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Online Training

9
There used to be very structured online training by topic which took place over a number of days via a live webinar. This has changed and now the training is all pre-recorded, but it's of pretty high quality.

Our deployment partner (Pedowitz Group) also scheduled 1:1 calls to help us get set up.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Online Training

8
Marketo puts a lot of effort into making sure their customers succeed, and their training reflects this. There's a lot to learn, but it's presented in a way that 's digestible, and if you want more, there are plenty of advanced tips, tricks, etc. to find in their Community.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (581)
7.1
Dynamic content (559)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (600)
7.0
A/B testing (578)
7.2
Mobile optimization (565)
7.1
Email deliverability (617)
8.2
List management (617)
8.4
Triggered drip sequences (554)
8.2
Lead nurturing (610)
8.2
Lead scoring and grading (592)
8.2
Data quality management (590)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (544)
7.8
Social sharing and campaigns (340)
6.5
Social profile integration (319)
6.5
Dashboards (572)
6.9
Standard reports (610)
7.1
Custom reports (577)
7.0
API (524)
7.8
Role-based workflow & approvals (451)
7.5
Customizability (549)
7.4
Integration with Salesforce.com (528)
8.1
Integration with Microsoft Dynamics CRM (151)
6.4
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS