Marketo Reviews

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Score 8.0 out of 100

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Justin Norris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
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Jennifer  Robertson | TrustRadius Reviewer
August 20, 2019

Highly intuitive.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Within 2 years of implementing Marketo, we realized a 135% increase in opportunities created, and a 148% increase in opportunities won. In order to support that increase in opportunities, we expanded our sales team in excess of 200%. Within the first 2 years of implementing Marketo, we doubled the size of our marketing department and increased the marketing budget by 73% to support new marketing demands.
  • The sheer quantity and efficiency of campaigns that we can put out, along with associated reporting for each, is dramatically higher than we could ever achieve before Marketo. We could not continue at our current pace without Marketo. This is the primary reason we renew.
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Alex Stanton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • From honing and optimizing the lead lifecycle (closing the gap between marketing ans sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations.
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Matt Nuding | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • More visibility into lead's interactions with our brand, which helps our sales team immensely.
  • Sales alert make our sales team more efficient and aware of what leads are doing
  • Creating automated emails and nurture streams that allow us to stay in constant contact with our database.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • So far, we have not been able to measure a positive ROI on our investment, but that is probably more on us than on the tool.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Powerful reports to show marketing influenced opportunities and the dollar amount attached to each
  • Documenting reports for budgeting on programs, marketing activities, and campaigns
  • Analyze how each dollar is spent and the total ROI making it easy to ditch programs and projects the next year, which did not work well
  • Big negative: reports are not often easy to pull or read leaving many feeling out of the loop
  • Immediately dedicate specific resources to reporting--create a standard procesess for reviewing ROI
  • Huge increase in profits for companies involved marketing automation and the influence they have globally
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Return on Investment

  • By far our most positive ROI has been the lead conversion. Through the marketing mails we send via Marketo, we have generated many new students who we may not have otherwise been able to reach.
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Anonymous | TrustRadius Reviewer
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Increased employee efficiency
  • Faster lead conversion
  • Overall demand generation
  • Customer engagement
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (580)
7.1
Dynamic content (558)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (599)
7.0
A/B testing (577)
7.2
Mobile optimization (564)
7.1
Email deliverability (616)
8.2
List management (616)
8.4
Triggered drip sequences (553)
8.2
Lead nurturing (609)
8.2
Lead scoring and grading (591)
8.2
Data quality management (589)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (543)
7.9
Social sharing and campaigns (340)
6.5
Social profile integration (318)
6.5
Dashboards (571)
7.0
Standard reports (609)
7.2
Custom reports (577)
7.0
API (523)
7.8
Role-based workflow & approvals (450)
7.5
Customizability (548)
7.4
Integration with Salesforce.com (528)
8.2
Integration with Microsoft Dynamics CRM (151)
6.5
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS