Skip to main content
TrustRadius
Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

125 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
Return to navigation

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2605)

Attribute Ratings

Reviews

(101-125 of 279)
Companies can't remove reviews or game the system. Here's why
Steve Susina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Registration forms and ease of list import enabled size of database/house to increase in first 18 months from 110,000 to 268,000.
  • Increased email deliverability by 9%, open rates by 18%, and conversion by 52%
  • Subscription Center replaced a single unsubscribe link, rate of general unsubscrption was cut in half.
  • Because Marketo automatically dedupes and appends data on import, we kept data clean and generated more complete records.
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • In the beginning lead hand off to sales were slower due to a properly vetted system - however the leads we are sending over are 47% more qualified than when we began
  • We are still new in the process to really start seeing ROI
Rajesh Talele, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Lead velocity improvements, faster lead conversion.
  • Well orchestrated, predictable, repeatable campaigns.
  • Increased employee efficiency as employees found it easier to understand and confident to make changes.
  • Better funnel reporting.
May 31, 2016

Marketo Review!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • We are seeing more traffic to our site due to emails pointing people back to our website.
  • We are seeing increased efficiency because so much of our time can be spent elsewhere.
  • We are seeing many more app downloads than we were before.
February 23, 2016

Oh my Marketo

Score 8 out of 10
Vetted Review
Verified User
  • Sales inefficiency. Marketo has slowed down our sync between our CRM to Marketo which prevented our sales team from working the way they need.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Definitely fast lead conversion - leads can be contacted almost immediately since they go straight into Salesforce and our solutions consultant team receives a notification to contact them.
  • Sales has the ability to mass send a personalized email to their leads with Sales Insight (which they love) and see the results (opens, clicks, etc.).
  • Better ability to track the performance of our marketing initiatives and more visibility into the sales funnel.
January 04, 2016

Marketo review

Sarah (Klaphake) Luckow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Increased employee efficiency
  • Increased ability to create complex demand generation programs
  • Increased visibility into lead source and what happens after a lead is passed to sales
  • Higher quality leads being passed to sales, thanks to lead scoring
Nick Ezzo | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • I'll speak to the category of marketing automation rather than Marketo specifically. If you decide you want to deploy a marketing automation system, you will see faster lead conversion, increased employee efficiency, or better customer service.
  • Marketing automation will give you behavioral lead scoring, which will help you determine the best leads to contact. Marketo lacks predictive analytics and we use Infer to provide demographic/firmographic lead scoring. HubSpot claims to have this out-of-the-box, but I have not used it at this time.
  • Marketo Smart Campaigns allow us to make changes to our Salesforce Lead and Contact records, including reassigning ownership based on business rules. We have been more flexible and our data has been cleaned and normalized as a result.
  • There are a number of features that we are not taking advantage of. My Marketo team has committed to help us maximize the use of these features.
December 15, 2015

You get a lot baked in.

Score 8 out of 10
Vetted Review
Verified User
  • Better insight to sales on what target prospects are doing (not doing).
  • We hope to soon be in a position to compare programs to identify winners vs losers.
Travis C. Taylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Positive - ability to drill into specific opportunities to identify Marketing's interaction with the individual.
  • Positive - MQLs coming from individuals that we normally wouldn't have tracked, thus faster lead conversion.
  • Positive - the Engagement engine allows me to see where people are in the communication cycle and if I have run out of content
Bryan Landaburu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Significant improvements to Marketing > Sales alignment
  • Rapid program development, testing, iteration, deployment and measurement.
  • Our open rates and engagement measures improved by 150% over 2014 marketing efforts
  • ur open-to-click was astonishingly high at 22.5% average.
  • And, our click to conversion performed exceptionally well, generating 200% more qualified opportunities with one program than all of our event efforts combined in Q1 2014
Return to navigation