Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
- Member of smart list is ______
- Exclusion segment is ______
- Email address is ____
Forms
Email Templates
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Staying Organized
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Initially, I would edit/update all text & images in each individual email or landing page, which takes a lot of time.
Now all my programs are filled with tokens, so that I can very easily update standard information across all emails within the program.
Nobody wants to type the same email …
Help from the Community
There are some community members that are very knowledgeable in HTML and other coding, and have helped me out a lot in this area.
Additionally, I have created quite some complicated nurture …
Marketo Differentiators
Staying Organized
Lead Sourcing
Additionally, you are able to use …
Channels
- Engagement Programs
- Webinars
- Events
- Newsletters
- Report downloads
- Email Sign up
Segmentation
We then used the segmentation in our emails, making our emails …
Smart Campaigns
So in one …
Forms
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
I find I have not had too many feaures I'd learned about sooner but I would personally say webhooks, because of the possibility of creating soft …
Help from the Community
Marketo Differentiators
Staying Organized
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Marketo community is very responsive
Marketo have email marketing as well as web personalization
Marketo third part integration
Marketo revenue cycle model
Staying Organized
Snippets helps to leverage dynamic content, sending different content to different audience
AB testing helps to learn more about the database
Smart list helps to execute the programs
Triggers to leverage real time …
Lead Sourcing
Sales team can be better targeted and saves a lot of time for them
helps to delete the unwanted data in our database
Smart Campaigns
Forms
Email Templates
easier to change html code on html editor
Core Features Used
Using Marketo to Support Sales Goals
Core Features Used
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Email Templates
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Segmentation
Smart Campaigns
Forms
Using Marketo to Support Sales Goals
Streamline customer communications and communicate on a massive scale. Track customer and prospect engagement and fire automation based on that …
Core Features Used
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Using Marketo to Support Sales Goals
Core Features Used
Feature You Wished You'd Used Sooner
Smart Campaigns
Forms
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Email Templates
Core Features Used
Core Features Used
Segmentation
Smart Campaigns
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Using Marketo to Support Sales Goals
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Marketo Differentiators
Staying Organized
Using Marketo to Support Sales Goals
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Segmentation
Smart Campaigns
Forms
Forms are easy to set up for the most part, but the challenge is when you want to make a more complicated form in Marketo which requires some programming knowledge. Fortunately, we have a development team that assists with this, but if you don’t then you will be limited to just the basic form …
Email Templates
Email templates we employ:
Announcements – Used for companywide announcements that target everyone within the organization.
Sales Rep Details – Summary of details necessary for sales team to bring up the information they need prior to a sales meeting.
Op Requests – Operations team uses this …
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
126 people also want pricing
Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2603)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(251-275 of 281)Marketo for B2C Email Marketing
- Marketo has helped to increase our online to offline conversion rate.
Marketo's role in the world of marketing
- Positive - Increased Employee Efficiency
- Positive - Improved Nurturing Program
Marketing Automation Workflows Perfected
- Clear Lead Routing
- Defined ROI
- Better Program management
- I think the biggest impact is very simply being able to implement marketing campaigns easily that, without marketo, we wouldn't have been able to attempt. We have not bothered trying to calculate the "ROI of marketo" because we simply feel like we can't live without it.
Marketo + Salesforce = Demand Gen Goodness
- With Marketo we had a much better idea of lead behavior and were better able to target emails to smaller cohorts.
Review of Marketo Enterprise Solution
- Lead conversion and nurturing flows have improved significantly. The ability to quickly and easily create and send email campaigns, manage data, create fast landing pages, and use template reporting functionality makes it easy to identify sales-ready leads.
- Easy to create automated triggers and touch points in CRM campaigns. We have seen a massive positive lift in renewals based on simple to implement streams.
Marketo? Mark it "Yes."
- Thinking about leads in terms of what it takes to nurture them down the pipeline makes for a better end product, no matter what you're selling/offering.
- Improved visibility into the lead pipeline has allowed us to 'pivot' to a better messaging model.
- Employees actually want to create the end product, instead of handing it off to a more knowledgeable person.
Selected Marketo for strong Salesforce integration.
- Too early to determine, but we are hoping to see an uptick in sales-ready leads.
Marketo Review
- Underutilized. Its hard to get approval for complex campaigns when you also have to explain the logic problems to management that cause gaps and overlap. I do think the new Engagement Engine was a solid step in the right direction.
- Its still planned as a vital part of our marketing strategy but needs to be utilized better.
Marketo for Email Marketing and More
- We've been able to better target our communications and streamline lead collection.
- We are currently exploring Engagement Engine, which will make our marketing efforts more efficient and provide greater insight into our sales cycle.
Marketo to decrease manual communication
- I am not the final decision maker responsible for evaluating whether ROI was sufficient for renewal, but in terms of my experience with the tool, I'd say that Marketo is extremely beneficial for my role as a Marketer. I am constantly learning / researching new ways to use the tool, both to increase the capabilities of my department but also the company as a whole.
- The Marketo "Community" provides a wealth of knowledge - how to articles & videos, common questions, a forum for making suggestions to the product team, etc.
- Marketo provides visibility into communication with multiple responsible parties attached to marketing sourced opportunities.
- The time saved of previously manual tasks automated by the system is extremely helpful!
A few words from an Certified Marketo Expert...
- Faster lead conversion.
- Easier way of measuring marketing impact on opportunities.
The missing piece from your marketing toolbox
- Marketo was much easier to use than Pardot, so it made us happy!
- We implemented Marketo as part of a larger strategy change, and had a positive impact on ROI. I wouldn't say that the increase was only Marketo but it definitely made a difference.
Being predictability to marketing pipeline - use Marketo
- Bringing predictability to the marketing pipeline.
- Automates contact with prospects.
Marketo - A solution that meets many day-to-day needs
- Increased efficiency - the tools work well and have streamlined many marketing processes.
- Lead conversion, when done with landing pages, is easy to see and track.
- Reporting is real-time and fairly robust.
Marketo Does the Job
- We have mainly used marketo as a tool to contact current contacts to inform them of new products, training offerings, technology updates etc. When used with our major CRM we are able to track which contacts are interested in which topics and products.
Marketing Automation for those who don't have a Ph.D
- Marketo increased my productivity when trying to figure out trends in a marketing campaign.
- We were able to scale our marketing efforts 3x not by adding more people, just being able to do more with less.
- It did take some time to integrate and get started, but even though we were integrated the results still took some time to generate.
Powerful and can make your marketing revenue driven. Requires an expert to unlock the full power.
- Visibility into the efficacy and ROI of all marketing campaigns.
- Provided the backbone for a consistent lead to revenue process (ability to track and improve lead conversion).
- Provided the ability to automate manual data quality tasks with rules, freeing people up to do more high value tasks (making Salesforce more valuable in the process).
Marketo
- Increased open rates and click through rates.
Not for Beginners, But Worth the Learning Curve
- Measuring analytics for email marketing campaigns.
- Empowering Sales Team to reach out to leads through Marketo Sales Insight.
- Integration between Salesforce and Marketo.
Define Your Strategy Before You Implement
- We are certain that marketo is helping us provide compelling drip marketing for our nurture campaigns ... these are prospects that we previously had not been staying in touch with in a programmatic way.
- We are getting insight into the content marketing assets that are most effective in moving leads through the purchase evaluation process.
Does what it's supposed to do well.
- At this time, we are only aware that we are able to execute our program as desired. Results are still TBD.
Good product, but don't be blinded by vendor marketing.
- It enabled automation of an upsell campaign that was responsible for nearly 40% on a past quarter's revenue.
- It enables a lead nurturing program that consistently brings in about 15% of our revenue.
Issue with lack of reporting from Sales Insight
- Increases inefficiency for both sales and marketing processes by 60%.
Love ability to clone existing programs.
- We're actually able to measure progress through the sales pipeline and therefore test out different marketing tactics. For example, a series of demo events that we held increased our number of new Prospects (fairly late in our pipeline) by 100% from the previous month. This, in turn, resulted in substantially more opportunities being created and the creation of some more permanent demo events in the future.
- Increased website traffic year-over-year. In the first year of using Marketo, we increased the number of unique visitors to our site by 67%.