Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 51)

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August 20, 2019
Akande Davis | TrustRadius Reviewer
Score 8 out of 10
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Products Replaced

Yes - Act-On was replaced by Marketo. Act-On's reporting and ability to scale and handle our unique requirements did not fit with our organizations. We also send multiple emails in multiple languages using the langue project management platform Smartling which is compatible with Marketo.
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August 23, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Products Replaced

No - None. This is our first marketing automation tool.
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April 10, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Products Replaced

I was previously using Vertical Response, which at the time was a very simple email mass-blasting tool. We upgraded to Marketo for better integration with SFDC and visibility into our leads' actions.
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June 15, 2016
Steve Susina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Products Replaced

Yes - Replaced email marketing from Constant Contact. The reason for replacement was to incorporate automated campaign flows, behavioral analytics, easier personalization, customized per-campaign landing pages and registration forms, campaign analytics and performance based triggering.
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July 25, 2016
Jaime Dray | TrustRadius Reviewer
Score 7 out of 10
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Products Replaced

Yes - Click Dimensions-- does not do all the things Marketo does. We used it for email marketing and form creation. Marketo offered about 500% more perks and benefits!
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June 07, 2016
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
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Products Replaced

Yes - We used MailChimp prior to switching to Marketo. MailChimp is a great platform to begin marketing automation if you are a smaller company and just getting started in the space. However, the lack of nurture streams and lead engagement was the biggest draw to switching systems. Once we implemented we realized the lead database and segmentation that Marketo offers was far more superior than MailChimps. Also the number of email addresses that you can send to at one launch is vastly larger than our previous automation system. Reporting analytics are more robust and allow you to pull more information out of the system - especially if your instance is synced with Salesforce.
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Feature Scorecard Summary

WYSIWYG email editor (647)
7.1
Dynamic content (620)
7.7
Ability to test dynamic content (604)
7.3
Landing pages (661)
6.6
A/B testing (643)
7.5
Mobile optimization (628)
6.9
Email deliverability reporting (1307)
8.1
List management (685)
8.3
Triggered drip sequences (619)
8.5
Lead nurturing (679)
8.2
Lead scoring and grading (656)
8.3
Data quality management (653)
7.9
Automated sales alerts and tasks (629)
8.0
Calendaring (511)
6.3
Event/webinar marketing (608)
7.9
Social sharing and campaigns (389)
6.1
Social profile integration (364)
6.2
Dashboards (639)
6.5
Standard reports (675)
6.6
Custom reports (641)
6.8
API (582)
8.2
Role-based workflow & approvals (504)
7.9
Customizability (610)
7.7
Integration with Salesforce.com (587)
8.3
Integration with Microsoft Dynamics CRM (178)
6.9
Integration with SugarCRM (112)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

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Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Standard$1,795.00Per Month

Marketo Support Options

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Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS